Author: FredMT Admin

  • How to Choose Game Servers?

    How to Choose Game Servers?

    Choosing the right game server hosting is crucial for delivering the best experience to your players. An inadequate server infrastructure can lead to poor gaming experiences, causing players to leave. To maintain optimal game performance, it is vital to find the right game server hosting that fits your unique needs. This ensures your players enjoy a satisfying experience that encourages them to return.

    Types of gaming

    There are three primary categories of gaming: single-player, synchronous multi-player, and asynchronous multi-player. Single-player games generally require fewer resources from your server and can be deeply engaging, featuring detailed graphics and expansive “worlds” (such as Red Dead Redemption or Minecraft). These games do not need the low latency connections that multi-player games necessitate, although there might be sporadic in-game purchases or leaderboard updates sent to the server.

    Asynchronous multi-player games demand more from the game server infrastructure; these include turn-based games like Words With Friends, where players interact without real-time engagement. While the actions are not as time-critical as in fast-paced action games, the server must still process actions from one player and communicate them to another.

    Synchronous multi-player games challenge your game hosting servers significantly; when multiple players engage in real-time action (like in Fortnite or CS:GO), robust servers are required to maintain low latency network connections for swift gameplay.

    The nature of the game being developed will dictate the type of game server infrastructure that is most appropriate; if peer-to-peer networking is feasible, then dedicated hosting may not be required, as players can connect directly without additional support from a hosting service. However, for games such as Minecraft or CS:GO, a dedicated game server will supply all the necessary computing power to ensure efficient gameplay and an excellent player experience.

    Player location

    Understanding where your players are situated is key to selecting the optimal game server hosting solution. Speed is critical in gaming, as game servers are applications sensitive to latency. Players enjoy the best experience when latency remains below 60-100ms during interaction. Latency indicates the time taken for data to flow from the game hosting server to the players; if players report “lag,” it suggests their connection experiences high latency resulting from the server’s setup, adversely affecting their experience.

    By positioning game server infrastructure nearer to your players, you can diminish latency; even with fiber optic cables transmitting data at the speed of light, each additional mile slightly increases latency. To ensure a favorable experience for all participants, players should be located as close as possible to the game server hosts that are running their games. If you cater to a worldwide player base, you might need a gaming server host with a global network of data centers.

    Hardware requirements

    What constitutes the best game server infrastructure for ensuring a seamless and efficient gaming experience for players? Cloud server providers typically offer hardware with high density powered by slower multi-core CPUs. While these machines serve general business computing tasks well, they might lack the necessary clock speeds to satisfy the demands of high-performance gaming, making them potentially unsuitable as a game server hosting solution.

    To maximize value from your game server hosting package and configuration, consider how you can effectively utilize the multi-core CPU. Ideally, you should be capable of running several instances of the game server application on a single machine, but it’s crucial to allocate sufficient RAM for each core. This emphasizes the importance of selecting a dependable gaming server host.

    A suitable provider will assist you in establishing various game hosting options so that you can test and identify an optimal setup for your game. If a provider is reluctant to support this vital aspect of specification, they may not be the right partner for you.

    Engaging in online gaming with friends is the most enjoyable aspect of gaming, and it’s well-known that this requires a lot from the server’s performance. Whether you’re new to the digital realm or a veteran player, the quality and type of your server can significantly affect your gaming experience. Encountering unstable and laggy servers can disrupt the game flow for you and your friends, which is definitely not enjoyable! When selecting game server hosting, several important factors should be considered to guarantee an excellent gaming experience. This article aims to assist you in finding the ideal server hosting solution.

    1. Game selection and compatibility

    The initial step in choosing a game server hosting is to pinpoint your desired genre. Knowing your preferred gaming style will enable you to find a suitable server hosting option. Focus on your favorite genre to discover the games that match your interests. Ascertain the maximum number of players your server should accommodate and the specific requirements of the game. Furthermore, a dependable host should offer a broad array of game servers to choose from. Support for a diverse selection of games, including widely played Palworld server hosting, can indicate a trustworthy and skilled provider.

    2. Performance and uptime

    Performance and uptime refer to the average duration that servers are operational and their capacity to process data and run a game swiftly. Online games often feature intense visuals that necessitate servers capable of providing an immersive experience and supporting high frame rates. When picking a hosting provider, consider one that presents strong networks, promises at least 99.9% uptime, and offers a low-latency connection along with dedicated resources such as CPU and RAM to ensure smooth, lag-free gameplay. A reputable hosting provider should commit to minimal downtime and high-quality hardware that surpasses your needs.

    3. Server location

    The location of the server is critical in influencing the quality of your games. The nearer the server is to the player, the better the performance of the game, and the opposite is also true. The most effective hosting companies will maintain multiple data centers across the globe to decrease latency and serve a wide-ranging player base.

    4. Security

    In the realm of digital gaming, cyber threats and malicious attacks are prevalent. A reliable hosting provider offers strong security features and backups to guarantee that your gaming experience remains seamless. Select a host that has trustworthy security measures to safeguard against unauthorized access, DDoS attacks, and data breaches.

    5. Customer support

    Regardless of your gaming experience, there will come a time when assistance is needed. Whether you encounter a technical issue, need help troubleshooting, are considering upgrades, or want to set up your servers, your host should provide quick support to assist you in resolving the situation.

    Here are factors to keep in mind:
    • 24/7 responsive customer support.
    • A knowledgeable customer service team familiar with the games you play.
    • Positive reviews from other clients commending their responsiveness and helpfulness.

    6. Scalability

    As your community expands and more friends join your servers, you will require additional reliable resources. Make sure your chosen plan can adapt to this growth. The best VPS host should provide straightforward scalability options to facilitate upgrading your servers without any disruptions.

    In the vast landscape of online gaming, selecting a game server host is a crucial decision that profoundly impacts the gaming experience for players. Whether you’re operating a multiplayer first-person shooter, a large online role-playing game, or a strategy game, choosing the right game server host is vital for smooth gameplay, minimal latency, and a dependable gaming environment. This blog seeks to guide gamers and game developers through the process of locating the appropriate game server host by evaluating essential factors such as technical requirements, server location, reliability, scalability, customer support, security features, and user-friendly control panels.

    Understanding Your Game Server Requirements

    Comprehending your game server requirements is a crucial step in creating and sustaining a successful gaming community, beginning with a thorough analysis of your game’s specific demands. Whether you are navigating the complex world of a massive multiplayer online game (MMO) or providing an engaging experience for a specialized audience, recognizing the technical specifications and anticipated player capacity is vital. This detailed evaluation sets the foundation for a smooth gaming experience and helps identify the best hosting solution. Choosing dedicated game server hosting ensures exclusive resources for your game, guaranteeing consistent performance and avoiding potential issues associated with shared hosting environments. This tailored strategy precisely addresses the needs of your game, providing the reliability and scalability you require.

    Budget considerations are crucial when assessing your game server requirements. The financial aspect defines the boundaries for exploring dedicated game server hosting options that offer a balance between performance and cost efficiency. Recognizing your budget limitations enables you to make educated choices, ensuring that the selected hosting solution aligns with your financial parameters while providing the necessary technical specifications for a smooth gaming experience.

    Incorporating dedicated game server hosting into your planning allows you to emphasize both performance and reliability, ultimately setting your game up for success in the competitive world of online gaming.

    Server location and latency are essential factors in online gaming, where immediate responsiveness can be the difference between an enjoyable experience and frustrating lag. The geographical positioning of game servers significantly affects the latency felt by players. Choosing a server location that is strategically matched with your target audience reduces latency and promotes smooth gameplay. In this regard, the term “game server location” becomes paramount. Evaluating the worldwide distribution of your player base helps identify optimal server locations that lessen the physical distance between players and servers, which in turn lowers latency and improves the overall gaming experience. This method not only meets the technical demands of your game but also shows a dedication to providing players with a responsive and immersive gaming atmosphere.

    Minimizing latency is particularly critical in competitive online gaming, where quick decisions can determine the outcome of a match. Game developers and server administrators need to collaborate to identify server locations that effectively serve the gaming community. By focusing on proximity and thoughtfully selecting server locations, game developers can foster an inclusive and responsive online environment that caters to a diverse global player base. In the competitive realm of online gaming, addressing latency through strategic server location is a fundamental factor in delivering an engaging and enjoyable gaming experience.

    Reliability and uptime are key considerations when choosing a game server host, as they directly affect the seamless continuity of gaming experiences. Players anticipate uninterrupted access to game servers, and any downtime can lead to frustration and dissatisfaction. In the gaming industry, where user engagement is critical, maintaining a high level of server uptime is vital. In this context, “game server reliability” becomes a focal point. Selecting a host with a strong reputation for reliability includes evaluating historical uptime percentages, understanding the redundancy measures in place, and investigating the provider’s overall performance history. A dependable game server host minimizes the chances of disruptions, offering players consistent access to the gaming platform and improving the overall reputation of the game.

    To protect against unforeseen issues, redundancy and backup systems are essential components of a reliable game server hosting solution. Redundancy guarantees that if one server experiences a problem, another can seamlessly take its place, reducing downtime. Strong backup systems further enhance the reliability of a game server host by providing data recovery options in the event of unexpected incidents. Game developers and administrators should prioritize hosts that focus on reliability and uptime, creating an environment where players can continually engage with the game and have a stable and dependable gaming experience.

    Scalability and upgrades are vital considerations for game server hosting, particularly in the rapidly changing field of online gaming, where player populations can fluctuate quickly. Scalability refers to the capability of a game server to support growth, making it an essential factor for developers aiming to expand their player base. The term “game server scalability” holds significant importance in this context. Choosing a host that allows for easy scaling of server resources ensures that the game can adjust efficiently to rising demands without compromising performance. Scalability is not solely about managing a growing player base but also about enhancing overall performance and responsiveness as the game develops.

    Besides scalability, the options for upgrades and expansions are crucial for future-proofing the game. The gaming industry is constantly changing, with technological advancements and player expectations continually evolving. Game developers require a hosting solution that enables them to introduce new features, improve performance, and remain competitive. The ability to upgrade server resources or extend to more powerful configurations guarantees that the game can advance alongside industry trends and player preferences. By emphasizing scalability and upgrades, game developers ensure that their hosting solutions can adapt to future demands.

    Support and customer service are essential components of game server hosting, playing a vital role in ensuring a positive experience for both players and developers. The responsiveness and knowledge of a hosting provider’s support team are crucial, particularly in the fast-paced online gaming environment where quick resolutions are required. The focus keyword in this scenario is “game server support.” Hosting providers that deliver reliable and immediate support through various channels like live chat, email, or ticketing systems significantly enhance the satisfaction of both game developers and players. Having support available 24/7 is important for addressing urgent issues that may arise during gameplay.

    Effective communication and well-informed support staff become indispensable when technical difficulties occur. Hosting providers that emphasize customer service help create a favorable gaming atmosphere, cultivating trust between developers and players. Game developers should consider hosts that not only provide strong technical infrastructure, but also show dedication to supporting their clients with prompt and knowledgeable customer service. By prioritizing support and customer service during the selection process, game developers can make sure that potential problems are swiftly handled, improving the overall stability and dependability of their gaming platform.

    In the field of game server hosting, security features are of utmost importance due to the sensitive nature of player data and the constant threat posed by malicious attacks. Strong security measures are crucial for safeguarding both the game and the personal information of players. The keyword “game server security” underlines the need for hosting providers to adopt comprehensive security protocols. Effective DDoS protection is a significant part of game server security. Hosting providers should offer robust DDoS protection measures to defend the game server against potential interruptions from harmful traffic. This guarantees that the gaming platform remains continuously available and maintains the integrity of the player experience.

    Beyond DDoS protection, game developers and administrators should evaluate the backup and recovery solutions provided by hosting companies. A secure hosting environment encompasses regular data backups and effective recovery processes, protecting player progress and game data in case of unforeseen incidents. By emphasizing security features, game developers can shield their creations from potential threats and foster trust among players, nurturing a safe and reliable gaming community. Security is an essential component of game server hosting, and providers that prioritize strong security features greatly contribute to the enduring success and stability of online games.

    An intuitive control panel is fundamental to effective game server hosting, as it enables game developers and administrators to manage server settings with ease. The keyword “game server control panel” highlights this element’s importance within the overall user experience. A simple and accessible control panel streamlines the often complicated process of adjusting and overseeing server settings, making it user-friendly for both experienced developers and those with limited technical skills. Game developers should search for hosting providers that deliver a user-friendly control panel, facilitating efficient server management and minimizing the learning curve for administrators.

    Offering a demo or trial option for the control panel is an added advantage, allowing developers to explore its features and customization possibilities before settling on a hosting service. A well-constructed control panel not only simplifies administrative tasks but also improves the overall efficiency of managing a game server. By prioritizing an easy-to-use control panel, game developers can dedicate more attention to the creative aspects of game development and less to the complexities of server management, resulting in a smoother and more enjoyable experience for both administrators and players.

    Community input and user reviews are instrumental in choosing a game server host, providing invaluable insights and firsthand experiences from fellow developers and players. The keyword “game server reviews” emphasizes the importance of leveraging the collective opinions of the gaming community. Online forums, social media channels, and dedicated gaming communities serve as rich information sources where developers can find recommendations, cautions, and personal experiences with various hosting providers. Gaining knowledge from the successes and challenges faced by peers helps game developers make informed choices based on the actual performance and reputation of hosting services. User reviews and testimonials offer a glimpse into the experiences of others.

  • Survival Servers Review – The Pros and Cons

    Survival Servers Review – The Pros and Cons

    Survival Servers is a top-tier game server hosting provider that focuses on delivering high-performance and dependable hosting solutions for gamers. Whether you’re an individual player or part of a gaming community, Survival Servers offers a platform for effortlessly hosting your favorite multiplayer games. By concentrating on providing outstanding performance, minimal latency, and reliable uptime, Survival Servers guarantees that gamers can experience smooth gameplay. They feature a broad array of game titles, customizable server configurations, and an easy-to-use control panel to manage server settings. With a strong reputation for exceptional customer service and competitive rates, Survival Servers is a favored choice among gamers seeking a trustworthy and feature-rich hosting option.

    About Survival Servers

    Survival Servers is a well-regarded game server hosting provider that meets the needs of gamers across the globe. They offer a diverse range of game titles, including well-known options such as Minecraft, ARK: Survival Evolved, Rust, and many others. With Survival Servers, you can effortlessly create and oversee your own game server, allowing you to adjust settings, mods, and player slots based on your preferences.

    One of the noteworthy aspects of Survival Servers is their commitment to performance and reliability. They utilize top-notch hardware, powerful processors, and SSD storage to guarantee fast and responsive gameplay. Furthermore, their extensive network infrastructure and numerous data center locations worldwide contribute to low latency and smooth gaming experiences for players.

    Survival Servers offers a user-friendly and intuitive control panel, giving you complete authority over your game server settings. The control panel allows for easy installation of mods, plugins, and customizations, enabling you to craft a unique gaming experience for yourself or your community. You can also set up automated backups, manage server restarts, and monitor server performance directly through the control panel.

    Customer support is a key focus for Survival Servers. They provide 24/7 technical assistance through various channels, including live chat, support tickets, and a knowledge base. Their experienced support team is on hand to help with any server-related inquiries or problems you may encounter.

    Regarding pricing, Survival Servers has competitive rates for their game server hosting packages. They offer flexible billing options, including monthly and longer-term plans, allowing you to select a payment structure that aligns with your needs. They also support a 24-hour refund policy to ensure customer satisfaction.

    Overall, Survival Servers distinguishes itself as a dependable and feature-rich game server hosting provider. Their emphasis on performance, reliability, customization choices, and responsive customer support makes them a favored option for gamers in search of a dedicated hosting solution for their beloved multiplayer games.

    Survival Servers Features

    Survival Servers provides an assortment of features designed to improve the gaming experience and offer gamers a complete hosting solution.

    Some essential features of Survival Servers include:

    • Game Variety: Survival Servers supports a broad selection of popular game titles, such as Minecraft, ARK: Survival Evolved, Rust, Counter-Strike: Global Offensive, and many more. They consistently update their game library to meet the changing preferences and requirements of gamers.
    • Customization Options: With Survival Servers, you have the ability to customize various elements of your game server. You can adjust server settings, install mods and plugins, modify player slots, and fine-tune game parameters to create a tailored gaming environment.
    • Performance and Reliability: Survival Servers places a high priority on performance and reliability. They employ high-quality hardware, powerful processors, and SSD storage to deliver rapid and responsive gameplay. Their global network infrastructure and numerous data center locations help ensure low latency and stable connections.
    • Intuitive Control Panel: Survival Servers features an easy-to-use and intuitive control panel that enables you to manage your game server effortlessly. From the control panel, you can install game updates, add mods, configure settings, schedule backups, monitor server performance, and more.
    • Automated Backups: To protect your game progress and data, Survival Servers provides automated backup functionality. You can schedule regular backups of your game server, ensuring that your valuable gaming data is secure and easily recoverable.
    • Dedicated IP Addresses: Survival Servers offers dedicated IP addresses for your game server. This provides you with a unique and stable connection for your gaming community and simplifies access for players.
    • Support and Assistance: Survival Servers offers 24/7 technical support through various channels, including live chat and support tickets. Their knowledgeable support team is available to assist with any server-related issues, answer inquiries, and provide guidance to ensure a seamless gaming experience.
    • Scalability and Upgrades: As your gaming community expands or your server needs evolve, Survival Servers facilitates straightforward scalability and upgrades. You have the option to increase player slots, enhance server hardware, and modify resources to meet the changing demands of your game server.

    These features help create a strong and customizable hosting environment for gamers, enabling them to enjoy an immersive and satisfying gaming experience.

    Survival Servers Plan Types

    Survival Servers provides a variety of hosting plans designed to meet the unique needs and preferences of gamers.

    The available hosting plan types include:

    • Game Server Hosting: This is the primary service of Survival Servers, which offers dedicated game server hosting for a variety of popular game titles. You can choose from a broad selection of games, such as Minecraft, ARK: Survival Evolved, Rust, Counter-Strike: Global Offensive, and more. These hosting plans are tailored to deliver optimal performance, minimal latency, and customizable options for managing game servers.
    • VPS (Virtual Private Server) Hosting: Survival Servers also presents VPS hosting plans for gamers seeking greater control and flexibility. With a VPS, you obtain dedicated server resources and the capacity to run multiple game servers on a single machine. This option is ideal for those looking to host several game servers or needing specific configurations for their gaming requirements.
    • Dedicated Server Hosting: For gamers with substantial resource demands or large gaming communities, Survival Servers offers dedicated server hosting. With a dedicated server, you gain complete control over the hardware and resources, assuring maximum performance and scalability. This choice is perfect for those who need extensive customization, advanced server management, and improved security.

    Each hosting plan is equipped with its own features and resource distributions. Survival Servers presents different pricing tiers depending on factors such as the number of player slots, server locations, and available resources. It is essential to consider your individual game requirements and budget when choosing a hosting plan from Survival Servers.

    Survival Servers Plans Comparison

    Here’s a comprehensive comparison of the hosting plans provided by Survival Servers:

    Game Server Hosting:

    • Features: Dedicated game server hosting, a wide array of game titles, customizable server settings, low latency, SSD storage, automated backups, control panel access, mod and plugin support.
    • Ideal for: Individuals or small to medium-sized gaming communities seeking specific game server hosting with straightforward customization options.

    VPS (Virtual Private Server) Hosting:

    • Features: Dedicated server resources, hosting multiple game servers on a single machine, root access, control panel access, choice of operating system, scalability, low latency, SSD storage, automated backups.
    • Ideal for: Gamers or communities needing increased control, flexibility, and resource allocation for hosting multiple game servers or tailored configurations.

    Dedicated Server Hosting:

    • Features: Complete control over hardware and resources, dedicated server for exclusive use, choice of server configurations, root access, control panel access, low latency, SSD storage, automated backups, advanced server management options.
    • Ideal for: Gamers or large gaming communities with significant resource needs, extensive customization preferences, and the necessity for heightened performance, security, and scalability.

    When comparing these hosting plans, take into account aspects such as your specific game server necessities, the degree of control and customization required, the size of your gaming community, and your budget. Game Server Hosting is ideal for most individual gamers or small to medium-sized communities. VPS Hosting provides more flexibility and resources for hosting multiple game servers, while Dedicated Server Hosting offers the greatest level of control and performance for demanding gaming scenarios.

    It is advisable to visit the Survival Servers website for in-depth information about each hosting plan, including pricing, specific game support, available server locations, and any added features or options they provide.

    Survival Servers Customer Support – How Good Is It?

    Survival Servers emphasizes delivering outstanding customer support to guarantee that gamers have a seamless and pleasurable hosting experience. They provide round-the-clock technical support to help customers with any server-related issues or questions they may have. Here are some key aspects of Survival Servers’ customer support:

    • Multiple Support Channels: Survival Servers offers various options for customer support, including live chat, support tickets, and a knowledge base. These methods enable customers to choose the most convenient communication channel according to their preferences and the urgency of the issue.
    • Responsive and Knowledgeable Team: The support staff at Survival Servers is recognized for their quick responses and expertise. They possess extensive knowledge of game server hosting and are able to help customers with troubleshooting, server setups, mod installations, and various technical matters. The goal of the team is to provide prompt and useful replies to guarantee a positive experience for customers.
    • Knowledge Base: Survival Servers offers a detailed knowledge base filled with valuable information, tutorials, and guides designed to assist customers in resolving common issues and performing server-related tasks independently. This resource is particularly helpful for those who prefer to troubleshoot on their own or need quick solutions to frequently asked questions.
    • Community Forums: Survival Servers hosts an active community forum where customers can communicate with one another, share their experiences, and seek guidance. This forum acts as a venue for gamers to connect, exchange ideas, and discover solutions to common problems they might face while managing game servers.

    It’s essential to keep in mind that customer support quality can differ based on individual experiences and the complexity of the problem. Nonetheless, Survival Servers has generally received favorable reviews for their customer support, with users commending their responsiveness, knowledge, and readiness to help.

    If you experience any issues or have inquiries related to your game server, it’s advisable to reach out to the Survival Servers support team through their available channels. They are committed to assisting customers in overcoming challenges and ensuring a seamless gaming experience.

    The Speed and Performance of Survival Servers: Survival Servers aims to deliver outstanding speed and performance for gamers who host their game servers. They utilize top-notch hardware, powerful processors, and SSD storage to facilitate fast and responsive gameplay experiences.

    Here are some essential points regarding the speed and performance of Survival Servers:

    • Low Latency: Survival Servers operates a global network infrastructure and has multiple data center locations strategically placed worldwide. This setup helps decrease latency and guarantees that gamers encounter minimal delays or lag during gameplay. The closeness of servers to players aids in optimizing network performance and delivering fluid gameplay experiences.
    • High-Quality Hardware: Survival Servers invests in superior server hardware to ensure peak performance. By employing powerful processors, ample RAM, and SSD storage, they can meet the resource demands of intensive game servers and offer rapid data access, leading to smoother gameplay and shorter load times.
    • Server Optimization: Survival Servers consistently enhances their server configurations to improve performance. They refine server settings, network configurations, and hardware setups to provide the best possible gaming experience. This ongoing optimization helps reduce server bottlenecks and ensures resources are effectively allocated to deliver top-tier performance for hosted game servers.
    • Dedicated Resources: Survival Servers provides dedicated resources for their hosting plans, including exclusive CPU cores, RAM, and storage. This guarantees that gamers have individual access to their allocated resources, resulting in stable performance and fewer fluctuations caused by sharing resources with other users.
    • The Reliability of Survival Servers: Survival Servers prioritizes reliability to ensure gamers experience uninterrupted gameplay. They implement several strategies to enhance the dependability of their hosting services. Here’s more information about Survival Servers’ reliability:
    • Uptime Guarantee: Survival Servers provides an uptime guarantee, meaning they strive to keep their servers functional and accessible to users as much as possible. Although specific uptime percentages may vary, they aim to create a dependable hosting environment with minimal downtime.
    • Quality Infrastructure: Survival Servers invests in high-quality infrastructure involving robust server hardware and network equipment. By using reliable and well-regarded components, they seek to reduce the chances of hardware failures and network interruptions, contributing to overall server reliability.
    • Redundancy and Backups: Survival Servers employs redundancy measures to lessen the effects of potential hardware malfunctions or network problems. They often utilize redundant power supplies, network connections, and storage systems. In addition, they provide automated backup features, enabling users to schedule regular backups of their game server data for added assurance.
    • Monitoring and Maintenance: Survival Servers continuously monitors their servers and infrastructure to detect and resolve any potential issues proactively. Regular updates and maintenance are conducted to ensure optimal performance and reliability. This proactive strategy helps reduce the likelihood of unexpected downtime and guarantees a steady hosting environment.
    • Data Center Locations: Survival Servers operates numerous data center locations strategically spread across various regions. This distribution assists in balancing server load, enhancing network performance, and ensuring better connectivity for gamers located in different geographic areas. The presence of multiple data centers also contributes redundancy and boosts reliability by lessening the impact of localized problems.

    Despite Survival Servers implementing significant measures to guarantee reliability, it’s important to understand that occasional outages or maintenance activities may still take place. External factors that are beyond their control, such as network failures or unexpected events, can also affect server reliability.

    To evaluate the performance of Survival Servers for your particular requirements, it’s wise to look into customer feedback, uptime statistics, and their service agreements. Additionally, contacting their support team and inquiring about their infrastructure, redundancy measures, and support processes can provide further clarity on their reliability commitment.

    The Pros and Cons of Survival Servers

    Pros of Survival Servers:

    • Diverse Game Selection: Survival Servers features a varied selection of popular game titles, enabling gamers to discover hosting solutions for their favorite games.
    • Customization Choices: Users have the opportunity to tailor their game servers on Survival Servers, adjusting server settings, mods, plugins, and configurations for a unique gaming experience.
    • Performance and Low Latency: By utilizing top-notch hardware, SSD storage, and a global network framework, Survival Servers delivers quick and responsive gameplay with minimal latency, ensuring an optimal gaming experience.
    • Dedicated Resources: The hosting plans offered by Survival Servers grant dedicated resources, giving users exclusive access to the allocated CPU cores, RAM, and storage, leading to consistent performance.
    • Robust Infrastructure: Survival Servers places a strong emphasis on dependable infrastructure, including quality server hardware, networking equipment, and redundant systems, to bolster reliability and reduce downtime.

    Cons of Survival Servers:

    • Limited Hosting Options: Concentrating mainly on game server hosting, Survival Servers may not provide the same variety of hosting services that covers other types of hosting compared to other providers.
    • Pricing: Although Survival Servers offers quality hosting services, some users may perceive their pricing as somewhat higher than that of other hosting providers in the industry.
    • Limited Advanced Features: The hosting plans from Survival Servers might lack as many advanced features or customization options in comparison to certain other game hosting providers. This could be important for users with specific, complex hosting needs.

    A Summary of Other Survival Servers Reviews Online

    Survival Servers generally enjoys positive feedback from users online. While personal experiences might differ, several common themes arise in reviews:

    • Consistent Performance: A lot of users commend Survival Servers for delivering dependable performance and low latency, which results in smooth gameplay on their hosted game servers.
    • Extensive Game Selection: Users often express appreciation for the extensive variety of game titles available, as it enables them to find hosting solutions for their preferred games in one location.
    • Customization Flexibility: The adaptability and customization options provided by Survival Servers are frequently highlighted by users. They value the ability to adjust server settings, install mods and plugins, and personalize their game servers to match their preferences.
    • Supportive Customer Service: The responsive and helpful customer support from Survival Servers is often praised. Users report positive experiences with the support team, mentioning timely responses and assistance with resolving any issues or questions.
    • User-Friendly Interface: The intuitive and easy-to-navigate control panel offered by Survival Servers receives positive mentions. Users find it straightforward to manage their game servers and carry out administrative tasks.

    Is Survival Servers Right for You?

    To decide whether Survival Servers is the right fit for you, consider the following elements:

    Game Compatibility: Confirm that Survival Servers is compatible with the specific game you plan to host. Review their game offerings and validate if your chosen game is available on their platform.
    Hosting Requirements: Evaluate your hosting needs by taking into account factors like the expected number of players, desired server locations, customization options, and any specific features you might require. Ensure that Survival Servers provides the necessary resources and attributes to fulfill your hosting requirements.
    Budget: Analyze your budget for game server hosting. Compare the pricing of Survival Servers against other providers offering similar services. Factor in the value you’ll gain for your investment, encompassing performance, customer support, and included features.

    Customer Reviews and Reputation: Investigate and read feedback from other users concerning their experiences with Survival Servers. Look for comments relating to reliability, performance, customer support, and overall satisfaction. Take into account the company’s general standing within the gaming community.

    Customer Support: Evaluate the level of customer support offered by Survival Servers. Examine their support channels, response times, and availability. Confirm whether they provide the necessary support options, such as live chat, ticketing systems, or phone support, to effectively address your concerns and issues.

    Trial Period or Money-Back Guarantee: Check if Survival Servers provides a trial period or a money-back guarantee. This enables you to try their services and assess their performance prior to committing to a long-term hosting plan.

    Seek Recommendations: Inquire for recommendations or seek advice from fellow gamers or online communities with experiences in game server hosting. Their insights and experiences can offer valuable help in making an informed choice.

    By taking these elements into account, you can determine whether Survival Servers meets your specific game hosting needs, budget, and expectations. Don’t hesitate to contact their customer support team with any questions or concerns you may have before finalizing your decision.

    Best Survival Servers Alternatives

    There are numerous alternatives to Survival Servers you might consider for game server hosting. Here are some well-known options:

    • GTXGaming: GTXGaming focuses on game server hosting and offers various hosting plans for different games. They supply powerful hardware, low latency, mod support, and attentive customer service.
    • Pingperfect: Pingperfect is another well-regarded game server hosting provider that emphasizes performance and customer assistance. They feature a broad selection of games, an easy-to-navigate control panel, and competitive pricing.
    • Host Havoc: Host Havoc is a trustworthy game server hosting provider recognized for its quality hardware, low latency, and outstanding customer support. They provide numerous game hosting options and customization features.

    Survival Servers vs GoDaddy

    Survival Servers and GoDaddy are two well-known hosting providers, but they focus on different hosting categories. Here’s a thorough comparison of Survival Servers and GoDaddy across various aspects:

    Hosting Focus:

    • Survival Servers: Survival Servers is dedicated to game server hosting, specifically targeting gamers and game server enthusiasts.
    • GoDaddy: GoDaddy provides a broad array of hosting services, including web hosting, domain registration, WordPress hosting, and more. Their focus extends beyond just game server hosting.

    Game Server Hosting Features:

    • Survival Servers: Survival Servers offers a wide variety of game titles, providing customization options, dedicated resources, reliable performance, and low latency. They are committed to delivering optimized hosting solutions for game servers.
    • GoDaddy: GoDaddy does not focus on game server hosting and lacks specific features or customization options designed for gaming needs. Their primary focus is on web hosting and related services.

    Server Performance:

    • Survival Servers: Survival Servers prioritizes performance with high-quality hardware, SSD storage, and global network infrastructure to guarantee low latency and smooth gameplay experiences.
    • GoDaddy: GoDaddy ensures reliable performance for their web hosting services. While they prioritize speed and uptime, their infrastructure may not be specifically tailored for game server hosting.

    Customer Support:

    • Survival Servers: Survival Servers is recognized for its responsive and supportive customer service, providing 24/7 assistance for game server-related issues. They offer multiple support channels and maintain a knowledge base.
    • GoDaddy: GoDaddy provides customer support through various channels, including phone, live chat, and support tickets. However, the quality and responsiveness of their support can vary based on the specific service used.

    Pricing:

    • Survival Servers: Survival Servers’ pricing is generally competitive in the game server hosting market. Their plans differ based on game title, player slots, and server location.
    • GoDaddy: GoDaddy’s pricing structure is contingent upon the selected hosting service. They provide various plans for web hosting, domain registration, and other services. Their pricing tends to be more diverse and flexible compared to Survival Servers.
  • Minecraft : How to play, strategies, tips and tricks for beginners

    Minecraft : How to play, strategies, tips and tricks for beginners

    Minecraft is regarded as one of the most groundbreaking and innovative video games ever created. Developed by Markus “Notch” Persson and further enhanced by Mojang, Minecraft was launched in 2009 and rapidly turned into a global phenomenon in digital entertainment.

    Minecraft is an acclaimed sandbox video game crafted by Swedish developer Marcus Persson, known as “Notch.” The game first became available in 2009. It offers an open world where players have the ability to create, explore, and survive within extensive, procedurally generated environments composed of blocks.

    What distinguishes Minecraft from other titles is its openness and capacity for modification. Lacking a strict storyline or ultimate objective, it grants players total freedom for creativity and experimentation. It functions as a sandbox game where the only limits are the players’ imaginations. They can construct intricate buildings, design machines, and create entire universes.

    What contributes to the game’s immense popularity?

    Minecraft’s widespread appeal can be attributed to its accessibility and flexibility. The game can be played on nearly all contemporary platforms, including PCs, smartphones, tablets, and gaming consoles, making it easily reachable to a broad demographic across various ages. Moreover, Minecraft has emerged as a cultural phenomenon, inspiring numerous books, toys, and educational initiatives. Its adaptability has also led to a vast online community where players showcase their accomplishments, constructions, and tales.

    A unique aspect of Minecraft is its application in educational contexts. Educators worldwide are utilizing Minecraft Education Edition to impart lessons in mathematics, history, chemistry, and even programming, demonstrating that video games can serve not only as entertainment but also as effective educational tools.

    In conclusion, Minecraft’s uniqueness is found in its simplicity, depth, and versatility. It is more than just a game; it serves as a platform for creativity, learning, and interaction that continues to motivate millions of players globally.

    Minecraft Basics
    Game Interface Overview
    Upon entering Minecraft, you will encounter a game world composed of blocks.

    The display includes several interface components:

    • Inventory: This is where your resources, tools, and items are stored. You can open your inventory by pressing the designated key (typically ‘E’ on your keyboard).
    • Quick Access Bar: Located at the bottom of the screen, this bar holds items for immediate use.
    • Health Indicator: This displays the current health status of your character.
    • Hunger Indicator: Monitoring this is crucial to prevent starvation.
    • Experience Bar: This shows your experience level, which you earn by defeating mobs or mining specific materials, among other actions.

    Initial Steps in the Game: Gathering Resources and Crafting Tools

    As you begin the game, your primary objective is to collect resources. Start by chopping down trees to obtain wood, which is essential for creating basic tools and constructing structures. Wood can be converted into planks that allow you to create a crafting table, significantly expanding your crafting possibilities.

    With the crafting table, you can make various tools such as a pickaxe, sword, and shovel to enhance resource gathering and defend against mobs more effectively.

    The Day-Night Cycle in Minecraft: The Importance of a Shelter

    In Minecraft, the day and night cycle lasts for 20 minutes each. At night, different mobs (enemies) spawn, including zombies, skeletons, and spiders, which can attack and eliminate you. Consequently, building a shelter on your first night is crucial. Even a basic structure made of blocks will offer protection and a safe space to rest until daybreak.

    Survival Strategies in Minecraft

    To thrive in Minecraft, it’s essential to adhere to some basic guidelines:

    • Always carry food with you. Food is vital for restoring health and hunger.
    • Avoid hunting mobs at night without proper gear. Nighttime mobs can be precarious, especially for beginners. Ensure you are equipped with sufficient armor and weapons before starting your quest.
    • Maintain your tools in good shape. Regularly replace or repair your tools and weapons to ensure they are always ready for action.
    • Construct a secure shelter. Ensure that your shelter is properly lit to deter enemies and has adequate defenses against intrusions.
    • Utilize a map or compass. Having a map or compass will assist in navigating and finding your way back home.
    • Store valuable items safely. Refrain from carrying all your precious items while exploring hazardous areas. Instead, keep them in a safe location within your shelter.
    • Create markers. Make recognizable signs or structures to help you trace your way back after exploring.
    • Exercise caution with fire and lava. These elements can easily lead to destruction for you or your structures. Always be careful when interacting with them.

    Implementing these straightforward strategies can significantly enhance your chances of surviving in the Minecraft world and lead to a more enjoyable gaming experience.

    Fighting Mobs: Types of Enemies and Strategies to Defeat Them

    • Zombies: These basic foes ignite in sunlight. Maintain your distance and engage them with a sword.
    • Skeletons: Equipped with bows, they shoot arrows, so approach them in a zigzag pattern or utilize your shield to get close and take them out.
    • Creepers: They detonate when they near you. The most effective tactic is to shoot them with your bow or quickly move away once they begin to hiss.
    • Endermen: They will only strike if you stare at them. If you’re unprepared for a fight, just avoid direct eye contact. If you choose to attack, create a low ceiling that allows you to stay out of their reach.

    The Importance of Lighting: Avoiding Enemies in Your Shelter

    Install torches or other light sources: Mobs spawn in dark areas, so ensure your shelter and its surroundings are well illuminated.

    • Build barriers: Surround your shelter with a fence or wall to keep foes from getting too close.
    • Utilize doors and covers: Shut all entrances during the night and while exploring to stop unwanted mobs from coming in.
    • Create safe zones: Use stairs or doors that mobs are unable to open to establish secure areas within your shelter.
    • Set up a bed and rest at night: Sleeping at night allows you to skip the dark hours and evade most nighttime mobs. However, ensure your sleeping area is well protected and lit to prevent surprise attacks from enemies.

    Use lighting as navigation: Position torches or light sources along pathways leading to your home or key locations for safe travel and easy navigation after dark.

    Efficient Management in the Game

    • Farming in Minecraft: Cultivating Food and Resources
    • Pick an appropriate location: Farming needs a flat area near water. If there isn’t any water close by, you can create a pond or canal.
    • Till the ground: Use a hoe to convert the land into farmland. Remember that farmland must stay hydrated (no more than four blocks away from water).
    • Planting seeds: Obtain seeds by breaking tall grass or cultivating certain plant blocks. Sow the seeds on the farmland and care for the crops until they are ready to harvest.
    • Harvesting: Once the crops are mature, you can collect them. Don’t forget to replant new seeds for the next cycle.

    Mining Strategy: Extracting Minerals Efficiently

    • Organize your exploration: Create a tunnel system, such as a grid or ladder, to methodically locate resources.
    • Use the correct tools: Employ picks made from various materials to mine different types of ore and stone. Keep in mind that certain resources, like diamonds, require at least an iron pick to harvest.
    • Ensure safety: Place ample torches to illuminate your tunnels and deter mobs from appearing. Also, always have sufficient food and weapons with you.
    • Effective storage: Build storage areas or bases near the mine entrance to keep mined resources and allow for quick restocking.

    Making and Using Tools and Armor

    • Create the tools you need: Utilize the resources you’ve collected to craft tools like picks, shovels, swords, and hoes. Tools crafted from varying materials offer different durability and effectiveness, so select your material wisely based on your needs and available resources.
    • Enhance your gear: Over time, you can upgrade your equipment with superior materials like iron, diamond, or jade. Use these to craft stronger and more efficient tools and armor.
    • Repairing tools and armor: Use a repair table or anvil to mend tools and armor with materials or by sacrificing similar items. Enchantments can also extend the lifespan of your items.
    • Utilize armor: Always wear armor, especially when venturing into dangerous areas or fighting mobs, as it significantly lessens the physical and magical damage you sustain.
    • Optimization with Enchantments: Make use of the Enchantment Table and Experience Beds to provide your tools and armor with unique qualities such as durability, efficiency, knockback resistance, fall protection, underwater breathing, and more.
    • Construction Basics: Creating a Functional and Aesthetic HomePlanning: Before you begin building, outline a plan for your home. Consider necessary rooms such as bedrooms, workshops, and storage spaces for resources, while also planning for doors and windows to ensure adequate light and access.
    • Choose materials: Select materials that will work for both the exterior and interior aesthetics. Mix various block types for added variety and texture in your design.
    • Foundation and walls: Begin with a solid foundation, ensuring it is even and stable. Construct the walls while leaving space for windows and doors.
    • Roof: The roof shields your home from mobs and environmental elements. There are numerous roofing styles to choose from, ranging from simple flat roofs to intricate multi-tier designs, so select one that complements your overall design.
    • Interior: Decorate your home with furniture and ornamental items. Utilize bookcases, beds, desks, and flower pots to enhance both comfort and functionality.

    Minecraft as a community and multiplayer experience

    Minecraft transcends being just a game; it represents a community consisting of millions of players globally who exchange ideas, create content, and collaborate on various projects. You can become a part of numerous Minecraft forums, social media groups, or Discord servers where you can meet new friends, discuss tactics, share advice, and draw inspiration for your own endeavors.

    Engaging in multiplayer gameplay

    Minecraft provides players with the opportunity to team up and enjoy the game together in multiplayer mode. There are a few ways to play alongside friends:

    • Private Servers: You have the option to set up your own server or join one that already exists. Private servers enable you to tailor game regulations, mods, and the world map to your liking.
    • Public Servers: Many public servers offer a multitude of game modes, including survival, creative mode, mini-games, and more. Be sure to familiarize yourself with the server’s rules and community before joining.
    • Realms: Minecraft Realms is a subscription service offered by Mojang that simplifies the process of creating secure and private servers for you and your friends.

    Guidelines for playing multiplayer and etiquette:

    • Respect for other players: Always treat other participants and their creations with respect. Avoid destroying others’ structures or taking their resources.
    • Collaboration: Projects and adventures in multiplayer become significantly more enjoyable when you team up with others.
    • Communication: Utilize chat or voice features to coordinate and strategize with your team.
    • Property protection: Implement protective measures on servers, like protection zones or private chests, to safeguard your resources.

    Helpful hints for Minecraft newcomers

    Initial suggestions for beginners:

    • Start with a basic shelter: Your initial home doesn’t need to be elaborate or large. A straightforward design suffices to shield you from hostile mobs at night. Use easily obtainable materials, such as dirt or wood.
    • Always bring a map: When exploring the world, ensure you have a map with you to help keep you oriented. Highlight important locations like your home or points of interest.
    • Collect resources during daylight: Since there are fewer mobs during the day, it’s the optimal time to gather resources and explore areas. Make sure to return to your shelter or construct a temporary one before nightfall.
    • Create tools: Wooden tools are your first set, but quickly switch to stone and then iron tools to enhance your resource-gathering efficiency.
    • Utilize lighting for safety: Torches and other light sources not only illuminate your surroundings at night but also deter enemy mobs from spawning. Place torches around your shelter and on the paths leading to it.
    • Consume food to regain health: When your hunger meter is full, your health will begin to regenerate automatically. Always carry sufficient food to maintain good health.
    • Understand crafting: Becoming proficient in crafting is crucial for succeeding in Minecraft. Learn new recipes and experiment with various material combinations.
    • Have an alternative plan: Always devise a backup plan for unexpected scenarios, such as encountering enemies or losing your way home. Keep extra tools and food stored safely.
    • Leverage height as an advantage: Enemies can’t ascend vertical walls, so you can utilize height for safety or to execute attacks.
    • Join the community: Participate in Minecraft forums, social media groups, or Discord channels. There, you can obtain tips, share accomplishments, find friends to play with, or receive help with challenges.

    Additional valuable suggestions:

    • Experiment with different game modes: Beyond the basic survival mode, explore creative mode to experiment with diverse materials and building methods, or adventure mode to engage with maps designed by other players.
    • Stay calm when facing mobs: Don’t panic when attacked by mobs. Retreat, employ strategies, take advantage of your surroundings, and use suitable weapons.
    • Use water as a defense: Mobs are slow swimmers, making water an effective means of retreat or defense. Additionally, you can use water to descend from heights without injury.
    • Master the art of blocking: Utilizing a shield can greatly lessen the damage you take from foes and arrows. Learn how to block effectively, especially when encountering skeletons.
    • Mark your pathway: While exploring caves or unfamiliar areas, place torches or other markers to assist you in locating your way back home.
    • Carry spare blocks: Keeping a stack or two of blocks on hand can be useful in emergencies, such as building a quick shelter, escaping a deep pit, or creating a temporary ladder.
    • Remember to save your progress frequently: If you’re playing in single-player mode, don’t forget to save your game regularly, particularly after reaching significant milestones or during extended play sessions.

    Summary

    Minecraft is not just a game; it’s a vast realm of opportunities that encourages creativity, problem-solving, and social engagement. While it may appear daunting to newcomers, with the proper mindset and knowledge, you can quickly acclimate and start enjoying the experience.

    Keep in mind the fundamentals of survival, monitor your health and hunger, construct a secure shelter, and begin to venture into the world by collecting resources and crafting tools. Remember the significance of community and multiplayer aspects, which can enhance your experience significantly.

    Try new things, construct, discover, and learn from your errors. Every journey in Minecraft is distinctive, and each new environment presents limitless possibilities for creativity and exploration. So remain inquisitive, assist others, and above all, savor the adventure!

  • Fun Minecraft Tips and Tricks: Elevate Your Gameplay

    Fun Minecraft Tips and Tricks: Elevate Your Gameplay

    You’re a fan of Minecraft, but occasionally it feels like you’re just beginning to explore its potential. You come across incredible creations online and question how they achieved such feats. Are there any enjoyable Minecraft tricks and tips that you might be overlooking?

    Well, I have some great news for you. By employing a few clever Minecraft tricks and tips, you can enhance your gameplay significantly. Whether you’re a complete beginner or an experienced veteran, there’s always more to discover in this amazing game.

    Attention all Minecraft explorers! Equip your pickaxe and prepare to discover a treasure trove of tips and tricks that will elevate your gaming experience substantially. Imagine yourself, harnessing the ability to construct stunning structures, create innovative devices, and endure even the most formidable challenges you face. Your Minecraft world is about to undergo a major transformation!

    Maximizing Efficiency in Minecraft: Guidelines for Resource Management
    When it comes to Minecraft, managing your resources is essential. You aim to utilize what you possess effectively while minimizing waste of crucial materials. Throughout the years, I’ve picked up a few Minecraft tips and tricks that have greatly improved my gameplay efficiency.

    From turning old wooden tools into fuel to enhancing my tree and cow farms, these techniques have made a significant difference. Allow me to share some of my top Minecraft tricks and tips with you.

    Minecraft tips and tricks: Turning Wooden Tools into Furnace Fuel

    One of the smartest ways to conserve resources in Minecraft is by using your worn-out wooden tools as fuel in furnaces. Rather than discarding them once they break, place them in the furnace. Wooden pickaxes, shovels, and even swords can be used to smelt items, allowing you to save valuable coal or charcoal.

    In fact, wooden tools have a smelting duration of 10 seconds per item, making them unexpectedly effective as a fuel source. The next time you’re about to craft new tools, think about repurposing your old ones first.

    Minecraft tips and tricks: Maximizing Tree Farms with Spruce Saplings

    In tree farming, not all saplings are equal. While oak and birch wood trees are common selections, I’ve discovered that spruce saplings are the best option for optimal efficiency.

    Why is that? Spruce trees grow tall and slim, permitting you to plant more of them in a confined area. They also produce a greater amount of wood per tree compared to other types. By utilizing spruce saplings in your tree farm, you can gather more wood with less effort and fewer resources.

    Minecraft tips and tricks: Creating an Efficient Cow Farm

    If you’re in need of a consistent supply of leather, steak, and milk, having a cow farm is essential. But instead of designing an expansive pasture, I suggest a more compact approach.

    Here’s the plan: Dig a one-block-deep hole and place a hopper and chest beneath it. Then, use wheat to entice cows into the hole. When you breed the cows, the calves will fall into the hole and be collected by the hopper. The cows will be unable to escape. This setup conserves space and simplifies resource collection without requiring manual harvesting.

    By applying these resource management techniques, you’ll be well on your way to having a more efficient and enjoyable Minecraft experience. Do you have any preferred tips for optimizing resources? Share them in the comments below.

    Minecraft tips and tricks: A Beginner’s Guide to Early Game Success

    Starting a new Minecraft world can feel intimidating, especially if you’re unsure where to start. But don’t worry. With a bit of knowledge and some strategic planning, you can position yourself for success right from the beginning.

    Jump into the game confidently by utilizing my favorite early-game strategies. You’ll be exploring villages for resources and discovering hidden treasures in no time, all without the immediate requirement to mine or build permanent structures.

    Minecraft tips and tricks: Making Use of Updates for Loot

    If you’re playing in version 1.13 or later, you’re in for a treat. These updates have introduced new opportunities to acquire valuable loot early in the game. Villages, in particular, have become bounty-rich sources of resources.

    In 1.14, villages underwent a significant redesign, incorporating new structures like weaponsmiths, toolsmiths, and fletchers. These buildings typically contain chests filled with precious items such as iron ingots, diamonds, and enchanted books. By looting villages early on, you can gain a considerable advantage in resources without having to rely on mining yourself.

    Minecraft Tips and Tricks: Using Beds in Villages for Shelter

    One advantage of villages is the plentiful availability of beds. If you’re unprepared to create a permanent shelter on your first night, consider utilizing a bed found in a village.

    Just set a bed in one of the homes and use it to pass the night. This strategy allows you to explore the village without the concern of mobs appearing. Just remember to take the bed down in the morning so villagers can access it.

    By implementing these early-game tactics, you’ll be well-prepared to face any challenges ahead. Keep in mind that being resourceful and adaptable is crucial for success in Minecraft. Stay open to new ideas and don’t hesitate to experiment.

    Minecraft Tips and Tricks: Innovative Methods for Gathering Materials

    Collecting materials in Minecraft can be quite a lengthy process, especially if you rely solely on traditional techniques like mining and cutting trees. However, there are more inventive ways to acquire the resources you require, such as wood.

    Minecraft thrives on creativity, which includes inventive ways of gathering materials. Want to speed up your sand collection? TNT can be a great ally. Need to cook something but lack resources? Campfires are your go-to solution. Embrace these unconventional techniques and enjoy the savings of time and resources while adding some fun to your gameplay.

    Minecraft Tips and Tricks: Efficient Sand Collection Using TNT

    If you’ve ever attempted to gather sand with a shovel, you understand how boring it can be. But did you know that TNT serves as a much more efficient alternative for this task?

    By placing TNT on a sand block and igniting it, you can swiftly clear large areas of sand. The explosion will cause the sand to drop as items, which you can then pick up. This approach is especially handy if you need a large quantity of sand for a construction project or creating glass.

    Minecraft Tips and Tricks: Campfires as Alternatives to Furnaces

    Furnaces are essential in any Minecraft player’s base, but they can be resource-heavy to craft and fuel. This is where campfires come into play.

    Looking to cook a tasty meal or smelt some ores without the hassle of fuel? A reliable campfire is what you need. Simply place your items on the burning logs and let the heat do its magic. Running low on coal or charcoal? Not a problem. Campfires are the best friend of any resourceful adventurer.

    Thinking outside the box and trying unconventional methods for gathering materials can save you time and resources. I’d love to hear about any unique strategies you’ve implemented to accomplish your tasks; feel free to share in the comments below.

    Minecraft Tips and Tricks: Construction Strategies for Long-Term Success

    When you first begin playing Minecraft, the urge to jump straight into building your dream mansion can be strong. However, it’s wiser to postpone those grand designs until you’ve laid a solid foundation.

    Constructing your ideal mansion requires careful planning and smart strategies. In this section, we will provide some professional tips on the timing of your building projects, repurposing existing structures for survival, and ensuring that you have the resources needed to continue progressing. Get ready to enhance your gameplay experience.

    Minecraft Tips and Tricks: Timing Your Grand Mansion Construction

    Creating an expansive, detailed mansion is a goal many players aim for in Minecraft. But it’s vital to understand that such a project necessitates a substantial investment of time and resources.

    Instead of rushing into constructing your mansion early in the game, I suggest you first focus on smaller, more functional structures. Establishing farms, storage spaces, and enchanting areas will benefit you more significantly in the long run. Once you’ve built a solid infrastructure, you can start planning for that dream mansion.

    Minecraft Tips and Tricks: Making Use of Existing Structures for Survival

    When beginning in a new world, finding or creating shelter should be a primary concern. However, that doesn’t mean you have to build a new structure from scratch.

    Looking for a quick place to stay while gathering resources? Check out the nearest village or abandoned mineshaft. These locations provide pre-made shelter and resources, giving you an advantage as you explore your surroundings. Additionally, villages come with the bonus of ready-to-use houses and farms—super convenient!

    Always remember, Minecraft is a marathon, not a sprint. By approaching building strategically and utilizing existing structures, you can prepare yourself for long-term success and enjoyment in the game.

    Minecraft Tips and Tricks: The Joy of Exploration and Adventure

    In the realm of Minecraft, adventure lies just around the corner. From searching for hidden treasures to discovering rare biomes, there’s always something new to uncover. So grab your tools and let your curiosity lead the way – you never know what incredible discoveries await you!

    In this section, we will explore the significance of exploration and how it can enrich your gameplay. From obtaining valuable loot to revealing hidden secrets, the rewards of venturing into the unknown are undoubtedly worth the effort.

    Minecraft Tips and Tricks: Enhancing Loot Through Treasure Hunting

    Treasure hunting ranks among the most thrilling elements of Minecraft, and that’s no surprise. Scattered across the world are hidden chests filled with valuable treasures like diamonds, enchanted books, and rare items.

    Set out on an adventurous treasure hunt in abandoned mineshafts, desert temples, and jungle temples. With numerous chests positioned throughout these locations, your odds of uncovering valuable items are greater than ever. For the intrepid explorers, shipwrecks and ocean ruins present abundant loot, especially following the release of version 1.13.

    However, treasure hunting transcends mere loot collection. It also offers a fantastic opportunity to explore the world and discover new sights. You might stumble upon a stunning landscape or a concealed easter egg just around the bend.

    The world of Minecraft rewards those who are brave and inquisitive. So, take a bold step and dive into its voxel-based marvels. From the lowest caves to the highest peaks, there’s always something novel and thrilling awaiting your discovery.

    Conclusion

    Wow, we’ve covered quite a bit with these entertaining Minecraft tips and tricks! From crafting hacks to survival techniques, you’re now armed with a multitude of strategies to enrich and enhance your Minecraft experience.

    In Minecraft, your imagination is the only limitation. Feel free to apply various Minecraft tips and tricks, add your unique flair to these ideas, and get ready to be astonished by your creations!

    The Minecraft world is extensive and full of potential. Equipped with these Minecraft tips and tricks, you’re poised to explore deeper, build taller, and craft smarter than ever before. So, what are you waiting for? Jump back into your Minecraft realm and put your newly acquired knowledge into practice!

    The History of Minecraft

    Minecraft stands as one of the largest games globally, if not the largest. How did a small indie project with no financial backing and a single developer evolve into such a phenomenon? Let’s take a nostalgic journey and uncover the story.

    If you’re a seasoned Minecraft player or familiar with the game, feel free to skip this segment. Before delving into the historical context, let’s summarize the gameplay. Minecraft is arguably the most significant of sandbox games. Players find themselves in a vast, randomly generated open world (which is essentially infinite) featuring biomes like mountains, forests, caves, plains, and oceans—with no clear objectives or goals.

    Progression is achieved solely through an achievements system. The world is comprised of cubes, or blocks, which players can destroy, remove, build, or replace. It also experiences a night and day cycle. Depending on the chosen difficulty setting, players must eat and defend themselves from hostile mobs during nighttime.

    Through various game modes selected at the start of each new session, players will experience an array of adventures. If your focus is solely on constructing impressive creations, Creative Mode is the ideal choice. If you’re seeking genuine adventure, Adventure Mode is waiting for you. For those wanting the “true experience” of survival struggles, Survival Mode is the perfect option. These different modes enhance the game’s replayability.

    The Beginning

    Now that you understand how the game is structured, it’s time to explore its origins. Minecraft originated from the mind of Swedish programmer Markus “Notch” Persson, who had previously been employed by video game companies King and later jAlbum. Before dedicating himself entirely to Minecraft, Notch worked on several prototypes during his spare time, drawing inspiration from popular games of the era. Among his prototypes were RubyDung, a base-building game, and Infiniminer, a block-based mining game. It’s clear how the concepts for Minecraft were coming together.

    The first version of Minecraft, known as Java Edition, was created by Notch over a weekend in early May 2009. The game was publicly released on May 17 on the TIGSource forum, a platform for independent game developers. After receiving feedback from his colleagues, Notch updated the game to what is now referred to as the Classic version. Several more updates followed in the ensuing months, including the Indev and Infdev versions, before the first significant update, Alpha, was launched on June 30, 2010. By this point, Minecraft was beginning to gain momentum.

    Notch left his regular job to dedicate his efforts entirely to Minecraft. With the revenue generated from the game, he established the now-iconic video game company Mojang, alongside his former colleagues Carl Manneh and Jakob Porser. During this period, Minecraft was continually updated and improved. New items, blocks, creatures, resources, game mechanics, and the highly popular Survival Mode were introduced. On December 30, Minecraft transitioned into its Beta phase. In anticipation of the full launch, Mojang recruited additional staff as both the game and its player base expanded rapidly.

    A vision takes over the world

    The complete version of Minecraft was launched on November 18, 2011, and it was an instant hit. Surprised, aren’t you?! From this point onward, Minecraft was clearly on a steady upward trajectory. To provide more direction for the game and take a broader role, Notch resigned from his position as the Lead Designer and brought in Jens “Jeb” Bergensten to take over creative control.

    As the number of players increased, so did Mojang. To accommodate the growing demand and enhance the game, forming partnerships with additional developers became essential. Over the years, numerous new editions and updates were released, including the “Adventure Update,” “Pretty Scary Update,” and “The Update that Changed the World.” The game saw more refined design, additional types of mobs, biomes, goals, items, and mechanics. One of Minecraft’s greatest attractions was its continuous evolution and updates, providing players with new experiences and activities. This remains true even today.

    Following the enormous success and lasting impact of Minecraft in the gaming community, Mojang sold the rights to Minecraft’s intellectual property to Microsoft in 2017 for nearly a record sum. Notch himself hinted at this on Twitter, seeking a corporation to purchase his shares.

    Minecraft continued to evolve, adding more of literally everything. Boss fights, an expanded underground layer, new dimensions, and areas were introduced. Over the years, the game became accessible on a variety of new consoles and platforms, including Xbox, PlayStation, Nintendo, and the Pocket Edition for mobile devices. Even the virtual reality realm got a taste of Minecraft. Essentially, if you possess any type of electronic device, you can enjoy the game.

    Game Modes and Spinoffs

    Because of Minecraft’s popularity, numerous game modes and spinoffs have been developed, and they continue to emerge, ensuring replayability and a sense of novelty. Gamers engage with Minecraft for different reasons, each having their own goals and objectives. Some concentrate on constructing impressive structures in Creative Mode, with the Eiffel Tower and Taj Mahal among the more ambitious projects. Others challenge themselves to survive at the highest difficulty for as long as possible in Survival Mode or Hardcore Mode. Some aim to uncover all the secrets and Easter eggs, while others seek a narrative-driven experience in Adventure Mode. There are endless activities to enjoy!

    Minecraft is also incredibly customizable. The modding community has created an extensive range of new maps, mobs, items—essentially, anything imaginable! Another key aspect of Minecraft is Multiplayer Mode, where players can come together and play within a single world. Collaborating to survive against mobs and build structures is indeed an enjoyable experience, wouldn’t you agree?

    Many spinoff games have also been produced for this versatile title, mostly by or in collaboration with Mojang. The most notable spinoffs include Minecraft: Story Mode, a standalone episode and narrative-based game developed by Telltale Games and Mojang. Minecraft Dungeons offers a dungeon crawler experience where up to four players can slash and hack through various caves in search of treasures. Then there’s Minecraft Earth, which integrates augmented reality into the gameplay. Mojang and Microsoft certainly know how to keep things exciting.

    The train that keeps on going

    No one could have anticipated the monumental cultural influence that Minecraft would have. Few games can claim such an impressive rise, let alone the consistent relevance it has maintained since its inception. The main game and its various spinoffs are more popular than ever, with frequent updates keeping them fresh in a constantly evolving landscape. Minecraft has received numerous awards and has repeatedly been regarded as “One of the most important games of the decade” by various esteemed critics.

    Critics have lauded the original “blocky” graphics, the flexibility for players to engage in their preferred style, the vast open world, the ongoing updates, modifications, and improvements, the intricate crafting system, the capability to connect with individuals of all ages, the transitions into mobile, console, and virtual reality, and the ideal balance between an adventure game and a sandbox. It’s not surprising that Minecraft is reported to have sold over 200 million copies with more than 125 million active players monthly. Those are astonishing figures.

    Since its early funding came from players, Minecraft was among the first indie games to effectively leverage YouTube and similar media platforms for marketing purposes. Numerous prominent gaming influencers have utilized Minecraft to build and maintain their audiences on their channels. The narrative of Minecraft illustrates a remarkable example of synergy in the gaming realm.

    It’s clear that Minecraft has evolved beyond being merely a game. Its influence on our society and the widespread popularity it enjoys have led to adaptations in films, documentaries, books, merchandise, and music. It is utilized in education, infrastructure planning, and habitat research. Minecraft’s presence is evident in nearly every aspect of our lives. Therefore, the question arises: what does the future have in store for the phenomenon that is Minecraft?

  • The social media platform is changing the face of travel as we know it

    The social media platform is changing the face of travel as we know it

    From engaging videos that highlight less popular destinations to tips on packing and transportation, TikTok has become an essential source of information and inspiration for global exploration.

    However, it also sparks debate, as creators reveal ‘hidden’ locations that subsequently become crowded with tourists and sometimes promote unethical behavior. Here’s everything you should know about the platform’s impact on travel as we understand it.

    What sets TikTok apart?

    Being a relatively new player compared to YouTube and Instagram, TikTok debuted in 2016 and has since amassed over one billion monthly active users. Its quick format—short, shareable clips—and captivating algorithm have made it extremely popular among younger audiences, with 70% of users under the age of 34. According to TikTok’s own data insights, there has been a 410% rise in travel-related content views since 2021.

    Content creator Emma Cooke (@petite.blondine) believes that the authenticity of the videos contributes to their performance. “If a picture carries 1,000 words, a video conveys 10,000,” she expresses. “It’s far more challenging to manipulate a video than it is to alter an image. TikTok travelers seek genuine experiences.”

    In what ways are travelers using TikTok?

    Over 70% of TikTok’s audience in Europe indicates they’re likely to plan a vacation based on suggestions they’ve encountered on the platform. In fact, research by Adobe revealed that more than 60% of Gen Z Americans have utilized TikTok as a search engine. Inputting a search term like ‘top things to do in Paris’ yields a plethora of videos, prioritized by popularity — and the algorithm will refine its suggestions based on your interests the next time you browse. TikTok is also honing in on geolocation, offering content based on your location as you navigate.

    Gen Mohacsy, a 25-year-old medical secretary from the UK, states, “I consistently use TikTok to craft itineraries for my travels — it often outperforms Tripadvisor. Watching videos can provide insights into a location that reading alone cannot. That’s how I discovered Auckland’s night markets while touring New Zealand.”

    What trends have surfaced?

    Many trends have emerged, ranging from the strange to the practical. This year has introduced the ‘airport tray aesthetic’ trend, where creators showcase their travel items creatively arranged in airport security bins. There’s also ‘raw-dogging,’ a term that now describes enduring long-haul flights without any entertainment, along with ‘grocery store tourism,’ which entails exploring the aisles of international supermarkets. Additionally, according to a report from Advantage Travel Partnership, there has been a surge in interest regarding ‘travel dupes,’ referring to finding cheaper and less crowded alternatives to popular destinations (like opting for Montenegro over Croatia).

    What are some of the drawbacks of TikTok?

    TikTok attracts a diverse range of content creators whose insights can be incredibly beneficial for travelers. However, they also run the risk of causing negative impacts by directing large numbers of visitors to locations ill-equipped to handle them.

    Many tourist spots have suffered due to their newfound popularity. A viral video from 2021 showcasing Jianfengling mountain and Daguang Dam Reservoir in China quickly turned the site into a hotspot almost overnight. A study published in the Journal of Outdoor Recreation and Tourism noted that while tourists improved the local economy, they also led to increased traffic and overcrowding, straining the region’s infrastructure.

    Some businesses are starting to push back, like Dae, a café in New York, which established a no-video policy last year, citing that, “The TikToks… have become a bit overwhelming for us.”

    Furthermore, there’s the challenge of promoting unethical tourism. Responsible travel is a significant concern for TikTok users, with posts tagged #SustainableTravel racking up 78.1 million views. However, when Dr. Natara Loose, an American veterinarian, traveled to Mauritius this year, she expressed shock at the numerous boats offering tours to swim with dolphins, an activity that is illegal in Mauritius but frequently advertised on TikTok.

    Whether for better or worse, it’s evident that the platform has a tremendous influence on travel, especially among younger audiences — and it appears to be here to stay.

    Nearly two-thirds who use social media for trip planning make a decision based on that content

    Originally, social media platforms were basic sites meant for sharing life updates with family, friends, and acquaintances, but they have now evolved into a vibrant ecosystem that includes users, brands, and influencers.

    Nearly 17 years after Facebook first introduced advertising, the popularity of social media marketing and social commerce continues to grow. Marketers are eager to engage on social media where their customers are present, meticulously crafting strategies to attract both potential and current customers into their sales funnel.

    These platforms can provide a straightforward route for products with quicker and easier purchasing options; categories like fashion and beauty have seen significant achievements through social marketing. However, the travel sector still faces challenges.

    On one hand, social media content has been instrumental in boosting tourism in certain destinations, sometimes leading to issues of overtourism. On the other hand, many organizations find it difficult to assess the real effectiveness of their social strategies. This uncertainty arises from long conversion times, complicated digital pathways to bookings, and the absence of reliable attribution methods for social channels.

    Phocuswright’s most recent travel research report titled Social Media Usage Approach in Travel, along with a forthcoming broader research series, specifically examines how social media platforms are utilized for travel, moving beyond general social marketing trends observed in other sectors. The report investigates the platforms used for different aspects of a trip and how travelers perceive various account types and platforms in terms of providing valuable information. It also looks into the social media behaviors related to travel, detailing what travelers seek when they follow branded accounts, engage with content, share their own experiences, or formally tag and mention travel brands.

    By gaining a clearer understanding of the demographics that engage with social media and the motivations for their interaction, brands can strategically position themselves to enhance the effectiveness of their social marketing efforts.

    The majority of travelers (57%) use social media while planning their trips. It serves multiple purposes, including discovering ideas, obtaining general travel information, shopping, making bookings, and sharing content on their pages.

    The predominant way travelers incorporate social media into their trips is through sharing. Almost two-thirds of social media users posted content on platforms (excluding YouTube) during a recent trip. These contributions consist of either permanent posts to the feed or temporary stories that vanish after 24 hours.

    For social media users, these platforms rank as one of the top online resources for generating trip ideas, closely following general search results. Additionally, the amount of time spent consuming travel-related content on social media has a measurable effect: 62% of social users made a specific travel decision after engaging with social media content.

    Interested in more insights on all things social? Phocuswright’s Social Media Usage Approach in Travel is part of a detailed consumer research study that investigates the nuances of how social media platforms are employed for travel. Key inquiries addressed include:

    Which platforms are utilized for specific trip components, and how do travelers assess which account types and platforms provide them with the most useful information?
    What do travelers seek when following branded accounts, expressing approval for content, sharing their own experiences, or formally tagging and mentioning travel brands?
    Do different demographic segments interact with the platforms in distinct ways? If they do, what drives those differences?

    The popularity of social media has surged. It has changed how we interact with each other, access information, and make purchases. The travel and tourism sector has experienced a major shift in the last decade due to the rise of social media. A survey indicates that approximately 43% of travelers won’t consider a destination unless they first find it on social media. The hashtag “travel” boasts over 74.4 billion views on TikTok, while more than 624 million travel-related posts exist on Instagram. These figures highlight the significant influence of social media on prospective travelers, its powerful role in the travel industry, and its capacity to showcase various destinations.

    Social Media Inspires Travel

    Social media can erase barriers and unite people. This creates multiple opportunities for individuals to travel, connect with different cultures, and discover new locations. The rise of social media has made trip planning easier and allowed travel experiences to be shared, inspiring others to pursue their own adventures. It has transformed how individuals gather information about travel destinations. The extensive content available on digital and social media helps travelers gain expectations about their destination and makes it simpler to find unique and lesser-known places they may not have heard of previously.

    Increased Travel Knowledge

    Thanks to social media platforms, finding information about any location has become quick and effortless. With thousands of travel influencers and millions of travel-related posts at our disposal, there is a vast amount of data regarding various locations. A considerable number of travelers now choose holiday spots based on the content they encounter on social media platforms. Information on exotic locales, accompanied by beautiful visuals, is readily accessible to modern travelers and motivates them to visit these places.

    Influences Travel Decisions

    As per a survey, more than 35% of travelers turn to social media for travel inspiration. The impact is even greater among younger generations, with 50% of travelers under 40 using social media as a source of inspiration. A large portion of millennials, who typically seek experiential travel, often make their trip decisions based on the Instagram appeal of a certain destination. Moreover, social media has simplified travel. Nearly every aspect of the travel journey, from planning to booking to customer service, can now be managed through a social media platform. This interaction also allows tourists to connect seamlessly with locals, providing valuable insights and creating chances for more authentic experiences.

    Research and Reviews

    The growth of social media has resulted in a more transparent travel environment. People are increasingly likely to share their experiences, enabling travelers to understand both the advantages and disadvantages of specific destinations. This abundance of information acts as a useful resource for making knowledgeable choices. Individuals also invest a considerable amount of time researching prior to traveling to a new place. Online reviews have become a crucial tool for making informed decisions on lodging, dining, local attractions, and more.

    Influencer Marketing

    Through social media, travelers can share their experiences with a wider audience than ever, leading to the emergence of “influencer” travelers who leverage their online followings to encourage others to visit similar spots. Content in various formats, such as reels, shorts, and vlogs, has gained traction as consumers explore different locations and seek valuable information for planning their next trips. Given their large follower counts, influencers can significantly influence their followers’ travel choices and have become essential partners for travel companies aiming to collaborate with them to advertise their services and increase public awareness.

    The aforementioned points clearly illustrate that social media plays a vital role in the travel industry. It assists in inspiring travelers, shaping their travel choices, and promoting diverse travel destinations.

    Social Media and the Travel Industry

    Social media has become a vital resource for the travel sector, providing various benefits for hotels, travel agencies, and online travel organizations (OTAs). With billions of active users on prominent social platforms like Facebook, Instagram, Twitter, WhatsApp, and TikTok, businesses in the tourism industry have access to unmatched outreach. These social media channels offer marketing possibilities that enable travel marketers to create thorough strategies and engage their intended audience effectively. Additionally, these platforms facilitate the development of more immersive and tailored campaigns, enticing users with promotions and giveaways. Companies also utilize these platforms to engage with customers by answering their posts, inquiries, and messages while offering guidance about their services.

    Social media equips businesses with powerful resources to connect with large audiences and foster relationships with individuals worldwide. It also allows companies to assess and analyze the effectiveness of their marketing endeavors, track customer involvement and conversions, and refine their campaigns for optimal outcomes.

    Thus, it can be confidently asserted that social media has evolved into an indispensable element of the strategic frameworks employed by tourism firms. It has become an essential business instrument owing to its broad reach, effective customer service, and user-friendly booking alternatives. As reported by the International Tourist Research Centres, 88% of tourism enterprises actively use social media platforms to market travel and gauge consumer sentiments.

    The Challenges posed by the Digital Media

    While the utilization of social and digital media has substantially benefited the tourism sector, leading to considerable sales increases and enhanced customer engagement, it is crucial to recognize the various challenges these platforms present. The brand image of a business plays a vital role in its success and performance; however, negative interactions and reviews on social media may hinder potential customers from pursuing travel plans or engaging with the brand. Social media can also facilitate the distribution of misinformation, which can adversely affect the tourism sector and discourage travelers from visiting particular destinations. Furthermore, companies must be aware that privacy legislation differs from one nation to another. Content permissible in one country might not be acceptable in another, so businesses must stay informed about the latest rules and regulations. Additionally, social media campaigns can represent a significant cost. Companies must manage their budgets carefully to ensure their campaigns are both effective and financially viable.

    Ultimately, it is crucial for businesses to exercise caution when leveraging social media for marketing campaigns and remain mindful of the potential risks involved. With appropriate strategies and methods, social media can serve as an influential tool in propelling travel and tourism enterprises toward success.

    Conclusion

    It is evident that the growing impact of social media has substantially influenced the tourism sector, and this effect continues to gain traction. A large segment of leisure travelers relies on social media for travel inspiration and for sharing their experiences, making it an essential tool for travel companies. On average, a traveler engages in over 400 digital interactions prior to making a booking choice. This implies that not only does digital media motivate travel, but it also serves as a reliable source of information, validation, and recommendations. Therefore, targeting potential clients, interacting with current customers, and promoting services are now integral parts of the strategic operations of travel and tourism organizations.

    Social media platforms allow companies to forge direct connections with travelers, providing crucial insights into their behaviors and preferences. Brands have capitalized on the vast reach, paid promotion, and advanced targeting features available through social media to broaden and diversify their audience base, engaging with a wider range of individuals globally. Looking ahead, digital media has the potential to become one of the greatest influencers in the global travel industry, driving growth while continuously connecting more travelers to their preferred brands.

    In summary, social media is a permanent fixture, and businesses must be prepared to leverage its vast reach and potential. With suitable strategies and approaches, it can become an invaluable asset in aiding the success of travel and tourism companies.

  • Verizon customers will soon see yet another fee increase on their next bill

    Verizon customers will soon see yet another fee increase on their next bill

    Verizon subscribers will soon experience yet another increase in fees on their upcoming bills, a common tactic among wireless providers. As noted by Android Police, Verizon customers on Reddit observed a slight increase — just an additional 20 cents per line. However, this comes only a couple of years after a more significant rise in the “Administrative and Telco Recovery Charge” that Verizon adds to monthly billing, making the company’s assertion that it’s merely the cost of business seem questionable at best.

    George Koroneos, a spokesperson for Verizon, confirmed the fee increase to The Verge, stating that “Effective December 18, the monthly Verizon wireless Administrative and Telco Recovery Charge will rise by $0.20 per line for mobile voice (basic phones, Second Number, smartphones, etc.) and data-only (hotspots, tablets, etc.) products. Verizon Home Internet services won’t be affected.” This adjustment raises the fee from $3.30 to $3.50 for each voice line on a plan and from $1.40 to $1.60 per data line.

    According to a Verizon support page, this fee “helps cover and recuperate certain direct and indirect costs we or our agents incur,” which includes expenses associated with network operation and maintenance. AT&T and T-Mobile use different terms for the same fee, yet all essentially make similar claims about offsetting the costs of running a wireless network.

    From a more skeptical viewpoint, these wireless companies separate this fee from their monthly rate plan charges to raise prices without it being termed a rate hike. This strategy was the basis for a class-action lawsuit against AT&T in 2022, which the company eventually agreed to settle.

    Though it’s only a 20-cent increase now, this small hike can accumulate significantly when applied across millions of users. Remember, Verizon reported a net income of $3.4 billion in the third quarter of this year, a decrease from $4.9 billion in the same quarter last year. While the gradual increase in fees is nothing new, it serves as another reminder of the methods these companies can use to enhance their profits.

    If you have an older Verizon unlimited plan for your mobile phone, you might notice a larger bill shortly. The mobile carrier plans to raise the prices of the 5G Get More, 5G Play More, 5G Do More, and 5G Start unlimited mobile plans by $4, starting in March 2024.

    “Beginning March 1, Verizon customers on select older unlimited mobile plans will experience a $4 per line increase each month, effective in their next billing cycle,” a Verizon spokesperson stated to CNET.

    This latest adjustment in pricing from Verizon follows previous increases on certain older unlimited plans last summer and the addition of new fees on other plans. In 2022, it also raised rates on shared data plans. Plans that have previously seen a rate increase will not face another adjustment at this time.

    Like other price hikes from the company, this latest move seems intended to encourage users to transition to some of its newer “myPlan” unlimited plans, which are branded as Unlimited Ultimate, Unlimited Plus, and Unlimited Welcome. Although these new plans do not include streaming services such as the Disney bundle or international data roaming days, users can add them for $10 per month as “perks.”

    The spokesperson emphasized that the pricing for any of the newer plans will “remain unchanged.”

    Verizon joins other wireless providers in adjusting their pricing. In January, AT&T increased prices for its unlimited plans by 99 cents per line, while T-Mobile also confirmed it would be raising costs for its Home Internet service.

    T-Mobile is implementing price increases across several of its plans

    T-Mobile has started notifying customers that it will raise their rates by as much as $5 per line each month. The company’s assistance account on X confirmed this price increase, informing multiple customers that it was “adjusting prices in response to rising costs.” Reports indicate that the increase affects older plans, including One, Magenta, Magenta 55 Plus / Military, and Simple Choice, as well as its assortment of Go5G 55 plans for seniors, although the full extent of the increases is not entirely known.

    T-Mobile informed employees that it is notifying the “small fraction of customers” impacted by the change today, May 22nd, based on internal documents and slides shared by The Mobile Report. The company stated that the increases, which are either $2 or $5 depending on the customer’s plan, will appear on their next bill “as soon as June 5th.”

    The Go5G 55 plans will see a $5 per line, per month increase, “or more for single-line plans,” but these price hikes will only apply to new customers, according to a separate report by The Mobile Report. The Essentials Choice 55 plan is reportedly not affected. T-Mobile declined to comment on these changes.

    Why? The straightforward answer is Disney. I realize that sounds like an odd link, but those older wireless plans came with the Disney Plus bundle at no cost. While they were free for users, they definitely imposed costs on Verizon. Someone needs to cover the expenses for all those Marvel films, and in this scenario, Verizon was paying Disney for all of its users.

    This isn’t uncommon. In fact, for an extended period, it was standard practice for mobile carriers to attract customers by partnering with various streaming services for co-marketing agreements. Verizon isn’t the only company in this situation; T-Mobile has had a longstanding partnership with Netflix, for instance.

    However, at some point, Verizon chose to stop incurring costs from Disney for all of its customers and thus discontinued the free benefit. The issue arose because if you were already subscribed to a plan that included it, Verizon remained obligated to pay for your subscription. Consequently, the company has been making it increasingly difficult to stay on those plans.

    Generally speaking, such actions are something companies should avoid. This approach tends to make customers feel as though the business is more focused on extracting extra revenue rather than fostering a relationship that benefits both parties.

    Consider this — Verizon is displeased with covering the costs of Disney Plus subscriptions for customers, an agreement it entered into initially to attract them to those plans. The situation is worsened by the fact that Verizon won’t remove you from your old plan; instead, it will progressively penalize customers who opt to remain. Over time, the company will continue to increase fees. Why would Verizon opt for this strategy? Simply because it can, and also because it aims to persuade everyone to switch to its newer, pricier plans.

    Verizon would claim that the new plans aren’t more expensive, but that assertion only holds if you disregard the significant reduction in benefits. For instance, there’s no longer a Disney Plus bundle included. The previous plans also featured Apple Music.

    I’m certain there’s someone at Verizon who believes they are providing a service by giving customers the ability to tailor their bundles to suit their needs, but in truth, it’s merely a mechanism to raise costs.

    For example, we were on a plan that included both the Disney Plus bundle and Apple Music. Under the similar new plan — which appears to be $5 cheaper — neither benefit is included. Naturally, you can reinstate them for an additional $10 each. As someone who writes, math isn’t my strength, but paying effectively a $15 per month increase to regain what you once had for free isn’t a favorable offer.

    The takeaway here is quite straightforward: you should primarily focus on ways to please your customers. Seek opportunities to enhance their lives and provide them with more of what they appreciate about your business. If you achieve this, they will gladly pay what it’s worth.

    At the very least, you should avoid the urge to penalize them simply because you’ve grown weary of the deal you initially offered. It might appear to be a sound strategy, but it will invariably cost you more in the long term.

    Finding an Affordable Plan for Your Smart Device

    As a smart device owner, you are likely using a SIM card for connectivity. A smart device refers to an electronic gadget that connects with other devices or networks, such as an alarm system, GPS, smartwatch, vehicle, thermostat, etc.

    Currently, there are around 8 billion connected devices worldwide. By 2020, Gartner predicts that the number of Internet of Things (IoT) devices will reach 20 billion! Not all devices will require a cellular connection; however, if your device includes a slot for a SIM card, it necessitates a GSM connection. Since US Mobile is a GSM provider, our services are compatible with these types of connected devices.

    Various Smart Devices Require Different Plans

    Our a la carte plan structure is well-suited for IoT. The pricing matrix allows you to tailor a cellular plan for your device.

    Many of our clients already utilize our plans for devices other than smartphones and tablets. Thus, we can offer you guidance on your device’s usage based on our current users.

    Alarms
    For alarms, two popular choices at US Mobile are Reolink and Kerui. Alarm systems typically require text messages or minutes, starting with plans at $4/month (text only), which include fees. For more information on home security, visit our Alarm Plans Page.

    GPS Trackers
    Just like alarm systems, many GPS trackers require GSM connectivity. Reachfar and ATian are two examples of trackers that utilize our GSM SIM card. Trackers usually need data for tracking functionality, and notifications are often sent via text message. Hence, a combination of data and text for $6/month serves as an appropriate basic plan. Depending on how you use your GPS, you may need to add additional data, but you can easily modify your plan through your personal dashboard at US Mobile.

    Cars
    The most favored connected vehicle among our users is Audi, but you can rest assured that the SIM card is compatible with all connected vehicles. A data-only plan is the optimal choice for a connected car. Based on our internal statistics, usage varies significantly from 250 MB to 6 GB per month; therefore, we recommend starting with a 1 GB monthly plan and monitoring your individual usage before making any changes.

    Smartwatches
    A smartwatch is distinct from other smart devices we’ve discussed since they typically require talk, text, and data services. This necessity arises because many wearables function similarly to a simplified phone (or a more advanced GPS tracker). Two examples include MyFilip and Tinitell, both designed as smartwatches for children. Our talk, text, and data plans begin at $9 per month (this includes all fees), which is a suitable starting point if you have a GSM-connected smartwatch.

    Mobile Data Plans Explained: Everything You Need to Know

    Mobile data plans are vital for maintaining connectivity in today’s digital world. They enable individuals to access the internet on their smartphones, tablets, and other devices without relying on Wi-Fi. With various choices available, including unlimited mobile data plans and prepaid options, it’s essential to understand the details of these plans to make well-informed choices. This detailed guide will cover all you need to know about mobile data plans, helping you to select the best option for your requirements.

    Mobile data plans allow users to access the internet on their devices via cellular networks. These plans differ in data limits, speeds, and pricing, allowing consumers to find the best match for their usage habits and budget. The main categories of mobile data plans include:

    • Postpaid Plans: Billed monthly after usage, typically under a contract.
    • Prepaid Plans: Paid in advance without a contract, offering more flexibility.
    • Unlimited Plans: Provide unlimited data usage, although speeds might be reduced after reaching a certain limit.

    Types of Mobile Data Plans

    Postpaid Mobile Data Plans
    Postpaid mobile data plans charge users monthly based on their usage. They often require a contract that can last from one to two years. These plans usually come with extra benefits such as family sharing options, international roaming packages, and higher network priority. If you have any inquiries about which plan is most suitable for you, don’t hesitate to reach out to us.

    Prepaid Mobile Data Plans
    Prepaid mobile data plans require users to pay in advance for a designated amount of data. These plans offer flexibility without the obligation of a long-term contract. They are ideal for individuals who wish to control their expenditures or need a temporary option. For instance, travelers might choose a prepaid plan to avoid high roaming costs. For more information on how our plans can improve your travel experience, visit our Destinations page.

    Unlimited Mobile Data Plans
    Unlimited mobile data plans allow users to use as much data as they wish without the concern of overage fees. However, it’s crucial to note that many providers have a fair usage policy, which may limit speeds after surpassing a certain data limit. These plans are ideal for heavy data users, like those who stream videos, engage in online gaming, or work remotely.

    What are Prepaid Mobile Data Plans?

    Prepaid mobile data plans are favored for their adaptability and budget management. With these plans, users pay in advance for a defined data amount, which can be utilized over a specified timeframe. Here is a closer examination of the advantages of prepaid mobile data plans:

    • No Contracts: Users are not bound to lengthy contracts and can easily change providers or plans.
    • Budget-Friendly: Due to the upfront payment, there are no unexpected bills or overage fees.
    • Ideal for Travelers: Prepaid plans are excellent for those who need temporary mobile data options while traveling.

    Can You Purchase Mobile Data?

    Yes, mobile data can be purchased through various methods. Here are the most common ways to acquire mobile data:

    • Directly from Carriers: Most mobile carriers provide data plans that can be bought online, in-person, or through customer service.
    • Retail Stores: Numerous retailers offer prepaid SIM cards with data plans.
    • Online Marketplaces: Websites like Amazon frequently have prepaid SIM cards available for purchase.

    For those utilizing eSIM technology, data plans can be downloaded and activated directly on the device.

    Advantages of Unlimited Mobile Data Plans

    Unlimited mobile data plans present several benefits, particularly for individuals with high data usage. Some prominent advantages include:

    • No Extra Charges: Users can use as much data as desired without the fear of incurring additional fees.
    • Reliable Connectivity: Perfect for activities needing continuous internet access, like streaming, gaming, and remote working.
    • Family Options: Numerous providers offer unlimited data plans that can be shared with family members, leading to savings and greater convenience.

    Nonetheless, it’s crucial to read the detailed terms, as certain plans may reduce speeds after reaching a specific usage limit. For additional information on selecting the appropriate plan, check the features of Roamless eSIM.

    How to Select the Right Mobile Data Plan

    When choosing a mobile data plan, keep these aspects in mind:

    • Data Consumption: Estimate your monthly data needs to find the ideal plan. Casual users may do well with a smaller option, while heavy users might require unlimited data.
    • Cost: Review the pricing of various plans and account for any extra charges, like activation fees or taxes.
    • Network Coverage: Verify that the provider has good coverage in your region to prevent connectivity problems.
    • Extras and Features: Seek plans that provide added benefits, such as international roaming, mobile hotspot capabilities, or family sharing.
    • What is an eSIM Mobile Data Plan?

    An eSIM mobile data plan is an embedded SIM that allows users to download and activate a data plan directly on their device without needing a physical SIM card. This technology provides numerous advantages:

    • Convenience: Easily switch between various carriers and data plans without needing to swap out SIM cards.
    • Versatility: Store multiple eSIM profiles on one device and switch when necessary.
    • Environmentally Friendly: Decrease plastic waste by forgoing the need for physical SIM cards.

    For a comprehensive guide to setting up an eSIM, refer to How to Setup Your eSIM?

    What is the Cost of an Unlimited Data Mobile Plan?

    The price of unlimited data mobile plans differs based on the provider and the specific features offered. Typically, these plans fall within the $50 to $100 per month range. Factors that affect pricing include:

    • Network Speed: Plans that provide 5G connectivity may come at a higher cost.
    • Additional Benefits: Plans that feature extras like international roaming or subscriptions to streaming services may be more expensive.
    • Provider Standing: Reputable providers could charge more for enhanced network reliability and customer support.

    Final Thoughts

    Grasping mobile data plans is vital for maintaining connectivity in today’s fast-moving environment. Whether you choose a prepaid plan for its flexibility, an unlimited plan for its convenience, or an eSIM for its advanced functionalities, there’s an option suited for everyone. By evaluating your data needs, financial plan, and coverage requirements, you can select the best plan to remain connected wherever you go.

    For further information and to discover the optimal eSIM choices, start utilizing our eSIM app! today for uninterrupted connectivity with Roamless.

    By choosing the right mobile data plan, you ensure that you stay connected, productive, and entertained, regardless of your location.

  • Would you travel by flying taxi?

    Would you travel by flying taxi?

    The opportunity to glide above congestion in some of the globe’s most prominent cities feels like a long-anticipated glimpse into the future. Now, this futuristic concept is becoming a reality in significant urban areas like Dubai and New York. Recently, the UK’s Department for Transport (DfT) has released its Future of Flight action plan, outlining plans to have the first eVTOL (electric vertical take-off and landing) taxis operational over London within two years. Here’s what to look forward to.

    What’s new?

    Over 150 tech firms are working on developing these vehicles, with a shared vision emerging that the flying taxis of tomorrow will resemble drones. In the last 15 years, propeller-driven drones have transformed from unstable, crash-prone gadgets into tools capable of delivering packages to remote areas and creating intricate light shows. Innovations in lithium-ion batteries, electric motors, and flight guidance software have been crucial to these advancements.

    Utilizing these technologies, Joby Aviation, based in California, is developing eVTOL aircraft. Its flying taxi features six electric motors paired with tilting propellers that enable it to navigate tight spaces and achieve speeds of 200mph. It boasts a range of 100 miles on a single charge, can carry four passengers, and, at least initially, will be piloted. Compared to conventional vehicles, it has a smaller carbon footprint, producing no exhaust emissions, and operates almost silently. Guy Norris, an editor at Aviation Week, has observed a prototype, noting: “The aircraft made only a barely audible sound.”

    Where will they launch first?

    Similar to the rise of electric vehicles across the globe, innovation is spearheading from China. Last year, drone maker EHang secured approval for its flying taxi from the Civil Aviation Authority of China. The company has since taken orders for 100 of its aircraft intended for sightseeing and shuttle services above Hefei, and is also working on a pilotless version.

    In the UK, Vertical Aerospace, headquartered in Bristol, is leading the charge with £37 million in government funding to finalize the development of its five-seat eVTOL flying taxi. This project has successfully passed the design approval stage with the UK’s Civil Aviation Authority (CAA) and aims to begin testing above London by 2026, with potential sites for ‘vertiports’, where flying taxis can take off and land vertically, currently being evaluated.

    Within London, “there are companies examining the possibility of utilizing rooftops,” states Will Nathan from Vertical Aerospace. In November 2023, Joby Aviation completed its inaugural test flight of a flying taxi over New York, taking off from Manhattan — potentially reducing the typical one-hour trip to John F. Kennedy International Airport down to seven minutes, according to Joby. The company claims it’s on track to launch the first commercial passenger service next year and has recently entered a six-year exclusive agreement with Dubai’s Road and Transport Authority for a launch in the Emirate by 2026.

    What safety protocols will flying taxis implement?

    The two primary obstacles they need to conquer are gaining passenger trust and securing full approval from safety authorities like the CAA and the US’s Federal Aviation Authority. A report by aviation safety experts Ebeni from March 2024 states: ‘Li-ion batteries can catch fire, especially after sustaining damage or during high charging rates. Flying at low altitudes and in urban settings increases the chances of bird strikes, so manufacturers must factor in the implications of damage (particularly around batteries and lift thrust mechanisms).’ EHang highlights the inclusion of ‘back-up systems for all critical flight components’ in its flying taxis, ensuring that if one element fails, another can take over.

    Will they be reasonably priced?

    Initially, it’s probable that they will not be, with production expenses around £1 million per aircraft. Although some eVTOL companies are already advertising low fares, it’s expected that the earliest services will serve a similar market to that of helicopters, likely providing transport for first-class airline passengers between major airports and urban centers — just in a quieter manner with lower emissions. However, similar to the widespread adoption of many rapidly progressing technologies, it’s reasonable to expect that increased supply will eventually allow all of us to summon a flying cab in the future.

    When the revolution of electric air taxis arrives, you likely won’t hear them approaching. A striking aspect of electric vertical takeoff and landing (eVTOL) aircraft is their quiet operation, barely audible amid the usual sounds of city traffic. Unlike helicopters, there’s no disruptive, 90-decibel “thwop, thwop, thwop.” Instead, eVTOLs utilize numerous small propellers that rotate at half the speed of a helicopter’s rotor, eliminating the bothersome low-frequency sound pulses created by large spinning blades.

    Electric motors, which are quieter compared to helicopter turbine engines, also contribute to reduced noise. “The newest air taxi designs, like those from prominent manufacturers such as Joby and Archer, achieve a 20- to 25-decibel decrease in noise compared to helicopters,” states Mark Moore, the innovative engineer who directed the development of NASA’s X-57 Maxwell electric airplane. This implies that eVTOLs could be four or five times quieter for nearby observers. In addition to providing quieter flights, these advanced machines are expected to be notably safer, more environmentally friendly, and more economical than helicopters. Moore argues that electric air taxis are particularly well-suited for what the aviation industry refers to as urban air mobility (UAM) services, allowing typically congested travelers to “utilize the third dimension to escape the traffic on the ground.”

    In the last decade, more than twenty-five significant eVTOL manufacturers have been established, with a few approaching commercial certification from the U.S. Federal Aviation Administration or its European counterpart, the European Union Aviation Safety Agency (EASA). Each organization is developing its own unique aircraft design, but they all share a common objective: to offer on-demand air trips lasting no longer than 18 to 25 miles—the ideal range for the first generation of battery-electric eVTOL taxis. These short, high-speed flights could transport commuters between city centers and airports or handle cargo and package deliveries. Military forces may seek eVTOLs for evacuation of casualties or logistical support. Other possible applications include air ambulances, delivery of donor organs, police transport, scheduled shuttles, ecotourism excursions, and, naturally, personal flying vehicles.

    In 2016, Moore, who co-founded Uber Elevate—a division of the ride-sharing company focused on air taxis—along with his colleagues, defined the fundamental business model for this burgeoning industry in a crucial white paper titled “Fast-Forwarding to a Future of On-Demand Urban Air Transportation.” This document energized the emerging UAM sector by affirming that the necessary technology was finally available. “What had once been science fiction” was quickly transitioning into a viable business, Moore remembers. Uber Elevate subsequently brought together potential participants, including new airframe manufacturers, airline companies, automotive manufacturers, transport service providers, and possible investors and operators of new vertiports—airports designed for vertical-lift aircraft.

    Substantial funding agreements involving Silicon Valley billionaires and large corporations ensued, with over $1 billion raised in just the first quarter of 2020. However, after a tumultuous time of hype and overexpansion, Uber’s air taxi initiative crashed that same year, forcing the company to sell its Elevate division to Joby Aviation, an electric aircraft firm located in Santa Cruz, California. By that time, though, the electric air taxi sector had formulated a coherent business strategy based on a feasible technology: distributed electric propulsion.

    In distributed electric propulsion, multiple small electric propulsors (individual propellers, each powered by its own electric motor) are strategically placed along the wings, tail, or fuselage, where they work together to produce thrust, lift, and control forces. “What’s essential is that they enable innovative rotorcraft designs to comply with noise and emissions standards in urban environments,” explains aviation pioneer John Langford, former CEO of Aurora Flight Sciences, a Virginia-based company that developed several early electric aircraft and eVTOLs, primarily for the Pentagon.

    The advantages of this propulsion method extend beyond noise reduction. Numerous propellers provide safety redundancy that traditional helicopters, which typically have only one or two rotors, cannot offer, Moore explains. If one propulsor fails, the others can shoulder the burden. Furthermore, in contrast to helicopter turbine engines that emit fossil fuel exhaust, he notes, “electric motors produce low or zero emissions.”

    However, the engineers and designers working on these aircraft couldn’t simply replace turbine engines with electric motors. “Switching to electric power would often result in reduced performance,” Langford observes. “The low energy density of batteries means that electric aircraft excel in short-range missions—usually under 200 miles, and often significantly shorter.” Nevertheless, he adds, the high efficiency and low maintenance requirements of eVTOLs can contribute to lower operational costs, which is a significant appeal for proponents of electric air taxis.

    The primary consideration in all designs is to reduce weight to avoid straining the batteries—the most vulnerable component in eVTOL systems—especially during takeoff and hovering phases. A number of current eVTOL aircraft are being optimized to substitute 60- to 90-minute car journeys with 10- to 20-minute air taxi flights at approximately 150 mph. This is why almost all air taxi models utilize lightweight carbon-composite airframes.

    Air Taxi Classification

    Given the hundreds of different air taxi vehicles being developed globally, it is helpful to categorize them based on their general designs. Tom Muniz, the chief technology officer of Archer Aviation in San Jose, California, is well-positioned to offer such a classification of air taxis. He has extensive experience from several eVTOL projects, including Zee.Aero, Kittyhawk, and Wisk Aero, the last of which is now owned by Boeing.

    “The most basic category is the multicopter eVTOL,” Muniz states. “They are similar to conventional drones with multiple lift propellers but lack wings, which limits their range and speed.” Muniz points out that, because wings can create high aerodynamic lift forces quietly, multicopters tend to generate more noise than other formats.

    Germany’s Volocopter and China’s EHang are two companies producing small multicopter-type eVTOLs. At the forthcoming Summer Olympics in Paris, Volocopter plans to transport passengers among five newly constructed municipal vertiports using its two-seat VoloCity demonstrator. Meanwhile, the Civil Aviation Administration of China has recently approved EHang for mass production of its pilotless EH216-S eVTOL, which operates autonomously and can carry two passengers.

    Following in terms of technical sophistication are the “lift-and-cruise” designs. These aircraft integrate the multicopter format with the traditional fixed-wing airplane structure, allowing for extended ranges and greater speeds. Typically, an array of upward-facing propellers located around the aircraft provides vertical lift during takeoffs. Subsequently, one or more fixed pusher propellers at the rear propel the vehicle forward, transitioning to energy-efficient wing-based lift, Muniz explains. When it’s time to land, the lift propellers resume control.

    The CityAirbus NextGen eVTOL prototype from Airbus UAM, a division of the European multinational aerospace firm based in Germany, is a new lift-and-cruise air taxi anticipated to fly in late 2024. It accommodates a pilot and three passengers, boasting a maximum range of 50 miles and a cruising speed of 75 miles per hour. Another lift-and-cruise eVTOL is the recently certified 4,400-pound, five-seat Prosperity from AutoFlight, located in Shanghai. Earlier this year, a prototype completed a 20-minute intercity flight between Shenzhen and Zhuhai— a journey that requires three hours by car.

    An interesting competitor among the latest air taxi designs is not an eVTOL but an eSTOL—an electric (or extreme) short takeoff and landing aircraft, which is under development by Electra.aero, a venture of Langford based in Manassas, Virginia. Electra’s two-seat, hybrid-electric eSTOL prototype, the EL-2 Goldfinch, resembles an agile, slow-flying crop-duster aircraft. The Goldfinch has recently demonstrated that it can safely operate from an airstrip less than 170 feet long—significantly shorter than the requirements for a conventional fixed-wing aircraft. (For reference, a fully loaded Cessna 172, a common small plane, typically needs about 960 feet of runway.)

    “Goldfinch is equipped with eight electric propellers along the leading edge of the wings that greatly enhance lift by blowing air over the wing, raising the effective airspeed and thereby increasing the aerodynamic lift produced,” explains Langford, adding that this additional lift “facilitates ultrashort, low-speed landings.” Along with large wing flaps that extend similarly to those on airliners, combined with an oversized horizontal tail stabilizer for control, Electra’s “blown-lift” eSTOL prototype is setting the stage for a nine-passenger commercial variant. This larger aircraft, Langford asserts, should be capable of operating from 295-foot-long fields—a configuration that could fit at some of Manhattan’s current riverside heliports.

    Joby and Archer

    A more intricate form of the lift-and-cruise eVTOL is the “vectored thrust” type, where articulated propulsors can tilt to deliver either vertical or horizontal thrust as required, explains Muniz from Archer. He highlights his company’s Midnight vehicle and Joby Aviation’s S4 2.1 eVTOL as key examples.

    Archer’s Midnight, a 6,500-pound vehicle that accommodates a pilot and four passengers, includes a dozen forward-facing electric propellers on the wings and tail. Six tilt propellers offer lift for vertical takeoff and landing, as well as thrust for forward flight, while six fixed lift propellers are engaged only during vertical flight. The company claims this vehicle can achieve speeds of up to 150 mph. Joby’s eVTOL, known as S4 2.1, is a 4,800-pound aircraft that carries a pilot and four passengers, powered by six tilting propulsors. It has a maximum speed of 200 mph.

    Both firms have become part of the U.S. Air Force’s AFWERX Agility Prime initiative, which is allocating hundreds of millions of dollars to secure air taxis for assessment and testing by NASA engineers. Last September, Joby provided its initial production prototype eVTOL aircraft to Edwards Air Force Base, according to Didier Papadopoulos, the president of the company’s aircraft OEM (original equipment manufacturer).

    Joby’s business model, which relies on Uber’s vast ride-hailing data, posits that air taxis must operate at approximately $3 per passenger mile to achieve profitability. Papadopoulos mentions that Joby aims to run all day with just six- to eight-minute breaks to switch passengers and recharge batteries. Given the strict cost considerations and unique requirements, he notes that the company’s engineers are creating all the aircraft’s components in-house. This vertically integrated supply chain stands in contrast to Archer’s more economical approach, which incorporates numerous off-the-shelf components, as stated by Muniz, with the exception of motors, batteries, and control systems. In addition, while Archer has opted for Tesla-tested “automotive-style” cylindrical lithium-ion batteries, Joby has reportedly chosen a lithium-nickel-cobalt-manganese-oxide battery pack that utilizes lighter and more compact pouch cells.

    Moore perceives the two differently sourced vehicles as “a Ferrari versus a Toyota Camry.” Whether either of these vehicles, or any of their various competitors, can achieve broad acceptance from the traveling public is yet to be determined.

  • The future of air mobility: Electric aircraft and flying taxis

    The future of air mobility: Electric aircraft and flying taxis

    Toyota is allocating an additional $500 million towards Joby Aviation to assist the air taxi startup with the certification and commercial production of eVTOL (electric vertical takeoff and landing) aircraft intended for a ride-hailing service. The automaker’s total investment has now reached $894 million since 2018.

    This funding from Toyota will be distributed in two installments of $250 million each, with the first one happening this year and the second scheduled for 2025. Additionally, the automaker will form a manufacturing partnership with Joby for the initial phase of commercialization. In 2023, both companies established an agreement that allows Toyota to produce powertrain components for Joby’s air taxi.

    Founded in 2009 by JoeBen Bevirt, Joby Aviation is based in California. The company remained low profile until attracting significant attention with a $100 million investment round in 2018, which involved contributions from Intel, Toyota, and JetBlue.

    These funds enabled Joby to design a prototype and carry out test flights at a private airfield located in Northern California. Impressed by the progress, Toyota dispatched its engineers to collaborate closely with Joby Aviation.

    Joby’s fully electric aircraft features six rotors and accommodates five passengers, including the pilot. The vehicle is capable of vertical takeoff like a helicopter and can transition to forward flight using tilt rotors. According to Joby, it can achieve a maximum speed of 200 mph, cover 150 miles on a single battery charge, and is significantly quieter—up to 100 times—than traditional aircraft.

    Recently, the company showcased a few flights over Manhattan and intends to begin commercial passenger services in metropolitan areas such as New York City and Los Angeles by 2025.

    At the high-profile Manhattan event, executives from Joby, Uber, and Delta Airlines were present, representing each company’s significant stake in the public venture, which listed on the New York Stock Exchange three years ago. Their core message is clear: Electric taxis are no longer a far-off dream; they are swiftly becoming a reality. Witness it for yourself…

    The aircraft, adorned with six bullet-shaped propellers that grace its sleek black-and-white design, looked as if it could lift anything from King Kong to the elegantly constructed vehicle itself. Although it appears light and compact, the empty aircraft weighs around 4,800 pounds, reminiscent of entering a helicopter’s interior.

    This comparison makes sense; it can also take off vertically like a helicopter, then transition into forward flight using tilt rotors, powered by four packs of lithium-ion pouch cells. Joby chose not to reveal the identity of its battery supplier, but stated, “they’re cells that are in use in the automotive supply chain today.” (Japanese automaker Toyota stands as Joby Aviation’s largest outside investor.)

    Joby asserts that the aircraft can “reach a top speed of 200 mph, travel 150 miles on a single battery charge, and is 100 times quieter than a conventional aircraft.” In contrast, the Alia, created by Beta Technologies, can cover around 288 miles on one charge. It too is an eVTOL aircraft, but is mainly intended for cargo and medical transport, with partnerships established with UPS and United Therapeutics—whereas Joby Aviation focuses on “electric aerial ride-sharing.”

    Both firms credibly claim significant sound reduction is achieved. This feature is critical for gaining public acceptance and for urban integration, adhering to regulatory requirements and scaling into a future transportation framework.

    “There’s a common misunderstanding that electric means quiet, which is not necessarily accurate,” explains Eric Allison, Chief Product Officer. “The primary noise is generated by the propellers. Therefore, we have explored numerous iterations of blade design. Modifications to blade shape, spin speed, and the number of blades—all these factors influence the noise profile that we achieve. It’s fundamentally a design solution.”

    The anticipation that eVTOLs would penetrate the aerial ride-sharing sector has been echoed by major players in both the aerospace and tech fields. A Morgan Stanley report from 2019 suggested that the urban air mobility (UAM) market, incorporating eVTOLs for ride-sharing, could surpass $1 trillion in valuation by 2040.

    This week’s Grand Central event materializes this vision. Joby is collaborating with Delta Airlines and Uber, a participant since 2020, to offer an ‘air taxi’ service in New York City, claiming they can ferry passengers from Manhattan to JFK in just seven minutes. According to a company statement, the plan is to “integrate their respective services into each other’s apps, facilitating seamless connections between ground and air travel.” Effectively, this means passengers could use Uber to get to the vertiport, fly Joby to the airport, and then take a Delta flight to their final destination.

    What would the price of such a ride be? “Our pricing has not been finalized yet, but we aim to align it closely with Uber Black rates,” remarked Andy Brehm, who heads business development for Joby in New York. A trip from JFK airport to Manhattan using Uber Black generally falls within the $142 to $170 range.

    Currently, the Federal Aviation Administration (FAA) has not fully permitted eVTOLs for extensive commercial use. Nevertheless, advancements are being made. Joby Aviation and Beta Technologies are collaborating closely with the FAA to secure type certification (approval of the aircraft’s design).

    “We’re collaborating with the FAA to ensure the vehicle design is certified and safe. We’re also coordinating with them on pilot licensing and commercial operations to prepare both the infrastructure and airspace,” stated Greg Bowles, Head of Government Affairs for Joby Aviation. “We anticipate that very soon, you’ll hear about something referred to as SFAR, a Special Federal Aviation Regulation that will include all the necessary provisions for commercial operations and pilot training.”

    Vertical Aerospace, located in Bristol, receives a £39m financial boost

    A firm developing a new electric aircraft has announced a significant new investment that secures its future.

    Based in Bristol, Vertical Aerospace is testing a so-called electric flying taxi that can transport four passengers up to 100 miles (161km). The company has faced financial challenges but has secured a $50m (£39m) investment from American investor Mudrick Capital.

    Stuart Simpson, CEO of Vertical, described it as a “really exciting, pivotal day for the company.” Vertical joins many other global firms striving to create an all-electric vertical take-off aircraft, or eVTOL.

    Their objective is to develop an aircraft that is as convenient as a helicopter, yet more affordable to operate and does not emit carbon, thus not contributing to climate change. Vertical was established in 2016 by British entrepreneur Stephen Fitzpatrick, who also founded the energy company Ovo.

    Mr. Fitzpatrick asserts that the company’s VX4 aircraft will be “100 times safer and quieter” than a helicopter, at one-fifth of the cost. Earlier this month, the firm’s engineers achieved a new milestone at Cotswold Airport in Gloucestershire.

    For the first time, they operated the aircraft “untethered” – without a safety line connecting it to the ground. This signifies the next stage of their testing program, supervised by the Civil Aviation Authority.

    Mr. Simpson remarked, “We are one of only two flying taxi companies with a tilt-rotor to have accomplished this globally, and we’re conducting this in the southwest of England. It’s an extraordinary milestone.”

    Providing flights without carbon emissions is considered a ‘holy grail’ for the aerospace sector. Airbus, GKN, and other major aircraft manufacturers are exploring hydrogen-powered planes. A different small startup is evaluating hydrogen fuel cells on small propeller-driven aircraft.

    The development of vertical take-off aircraft necessitates highly sophisticated engineering. Eight small rotors mounted on tiny wings first lift the vehicle off the ground, similar to a helicopter. They then tilt to propel the aircraft forward, delivering greater stability while also posing more engineering challenges.

    Securing financing is often more challenging than the physics involved. Convincing investors to invest substantially enough to sustain the company through lengthy testing and regulatory periods has been tough. Many companies have already gone under.

    Mr. Simpson believes that the $50m (£39) investment from Jason Mudrick will keep Vertical operational until the end of 2025.

    Vertical had accumulated £260m in debt, and the new agreement results in half of that debt being converted into equity, which will be owned by distressed debt investor Mudrick Capital.

    As a result, Jason Mudrick will now own 70% of Vertical’s shares, replacing founder Stephen Fitzpatrick, who retains 20%.

    Mr. Fitzpatrick will continue to serve on the board, offering “strategic direction.”

    Mudrick Capital has been involved for three years, and both sides have dismissed rumors of a takeover.

    Mr. Mudrick expressed, “This agreement highlights our recognition of Vertical Aerospace’s standing in the eVTOL sector and a team that has showcased its capability to deliver innovative solutions for the future of sustainable aviation.”

    Mr. Fitzpatrick stated, “The extra equity and enhanced balance sheet will enable us to finance the next phase of our development program and fulfill our goal of bringing this remarkable electric aircraft to the skies.”

    The company has already sold the first 1500 aircraft to top aerospace firms and aims to achieve full CAA certification by 2028, granting its aircraft the authorization to fly.

    Government wants flying taxis to take off in 2 years

    The initial flying taxi could launch in the UK by 2026 and may become a common sight in the skies by 2028, provided a government announcement is successfully implemented.

    The Future of Flight action plan, created in collaboration with the aerospace sector, also indicates that drones and other aerial vehicles will become more self-sufficient.

    It anticipates that the first unmanned flying taxi will make its debut in 2030.

    However, specialists indicate that challenges like infrastructure and public acceptance must be addressed first.

    There are various models available, but most flying taxis resemble advanced helicopters and typically accommodate around five passengers.

    They belong to a category of vehicles referred to as “eVTOLs” – which stands for electric vertical takeoff and landing aircraft.

    The technology for these vehicles is already in existence, but it is expected that they will initially serve as luxury transport options—replacing costly helicopter rides.

    The Department for Transport also intends to permit drones to operate beyond the visual line of sight, meaning the operator cannot see the drone while it’s flying.

    Uses for unmanned drones include delivering medical supplies, transporting mail in remote areas, and pursuing fugitives.

    While still in the early phases, the plan suggests drone deliveries would become routine by 2027.

    According to Craig Roberts, head of drones at consultancy firm PwC, the main barriers to introducing flying taxis are infrastructure and public perception.

    Last year, he collaborated with the government on a report assessing the viability of this technology.

    “It’s challenging, but achievable,” he remarks regarding the 2026 target.

    Roberts believes that the most effective application of this technology would be in “longer distance, higher occupancy scenarios.”

    The government’s report provides an example of traveling from Liverpool to Leeds in just 26 minutes.

    “It might initially serve as a substitute for helicopters,” he states, as demand gradually extends to a broader audience.

    The general public would also need to see the convenience of this technology demonstrated through advancements in security processes.

    The PwC report envisions a scenario where it takes 10 minutes from arriving at a flying taxi area to taking off—currently a formidable challenge due to airport security delays.

    “The industry recognizes this challenge and understands it must be addressed… But there are technological solutions available,” Roberts explains.

    “What had been inhibiting progress for a long time were the certification barriers associated with new technology,” remarks Dr. Nadjim Horri, a lecturer in aerospace control at the University of Leicester.

    Yet, he notes that this is evolving, with regulations beginning to align with advancements in the field.

    He emphasizes that gaining public trust in adopting the new technology is also essential, but believes that 2026 is a plausible target for introducing flying taxis.

    What locations would these vehicles use for takeoff and landing?

    These proposals would necessitate new infrastructure developments in the UK, such as “mini airports” designated for drones.

    A mini airport was established for four weeks in a parking lot near central Coventry in 2022 as a proof of concept.

    The company behind it, Urban Air Port, envisions air taxis as an addition to, rather than a replacement for, existing transportation methods.

    Its CEO, Andrea Wu, asserts that transport hubs should be located in urban areas, but “there has not been sufficient investment in infrastructure” in the UK up to this point.

    She considers the idea of flying taxis becoming a frequent sight by 2028 to be an “ambitious timeline” given the requirement to develop suitable takeoff and landing locations.

    “However, the entire industry agrees that we must document plans in order to drive this forward,” Wu states regarding Monday’s announcement.

    Since the demonstration two years ago, no additional mini airports have been constructed or tested. However, according to the government plan, the first vertiport (airport for vertical takeoff vehicles) will become operational this year.

    The UK’s aerospace regulator, the Civil Aviation Authority, is evaluating proposals for vertiports at current aerodromes.

    New regulations will almost certainly need to be established if the government aims to have autonomous air taxis operational by 2030.

  • Jaguar’s new concept car divides opinion

    Jaguar’s new concept car divides opinion

    The luxury automobile manufacturer Jaguar has introduced its latest electric concept vehicle, which has sparked mixed reactions, similar to a recent contentious teaser video.

    Some individuals on social media described the new Type 00 model as “exciting” and “absolutely stunning,” while others dismissed it as “rubbish” and urged Jaguar’s designers to “return to the drawing board.”

    Nonetheless, the automaker has indicated that the mixed response aligns with its intentions as it aims to revitalize its brand in order to boost sluggish sales.

    “Jaguar must be bold and disruptive to penetrate the market and communicate our message effectively,” stated CEO Rawdon Glover in an interview with the BBC.

    He emphasized that his aspiration is to re-establish Jaguar’s reputation as a luxury brand, stepping away from the strategy of producing large numbers of vehicles.

    Historically, Jaguar has been the weakest segment within the Jaguar Land Rover (JLR) group, which is also responsible for manufacturing Range Rovers and Land Rover Defenders.

    Since 2018, sales have plummeted from 180,000 to only 67,000 in the previous year.

    Last month, JLR ceased the sale of new Jaguars in the UK entirely, in anticipation of its transition to an electric-only brand by 2026.

    The company also revealed a new logo, alongside what has been labeled a “social media tease,” showcasing models dressed in bright colors without presenting any actual cars.

    Many criticized the advertisement as “woke,” with Elon Musk, the CEO of rival Tesla, questioning, “Do you sell cars?”

    Critics also lamented the modification of Jaguar’s iconic growling cat emblem, which has been altered and is no longer located on the car’s front.

    Mr. Glover has defended this initiative, asserting that the discussion has attracted “more eyeballs” to the firm leading up to the unveiling of the new concept car this week.

    “In that context… the strategy was successful,” he remarked.

    “We certainly do not want to alienate any segment of our customer base… But, most importantly, our primary goal is to draw in a new audience to Jaguar’s brand to ensure we secure Jaguar’s future for the next 90 years.”

    JLR announced its shift to electric vehicles in 2021, committing to keep all three of its British manufacturing plants operational as part of this strategy.

    It stated that the decision to halt new Jaguar sales in the UK last month was a calculated move to “create some breathing space” before introducing its refreshed image.

    The Type 00 model revealed at a Miami art fair is a concept and, therefore, will not go into mass production for public sale.

    Instead, the model, characterized by its ultra-long bonnet and large wheels, offers insight into the brand’s future vehicle designs.

    Mr. Glover noted that Jaguar has “ripped up the rulebook” with its new design, which is also meant to evoke the brand’s golden era.

    The rebranding comes with a higher cost, as Jaguar aims to cater to the luxury market.

    “Nobody requires a vehicle priced at £120,000; it’s a matter of desire,” he remarked.

    “Overall, this car embodies a sense of true occasion, which we believe is somewhat lacking in the luxury electric vehicle sector,” he added.

    Yet, many social media users were unimpressed by the preview.

    James May, a broadcaster and former Top Gear presenter, expressed feeling “slightly disappointed” with the design and its price point.

    “I expected something more futuristic,” he told the BBC. “Jaguar has claimed they will copy nothing, but there are elements of other concept cars in this new Jaguar.”

    May mentioned that Jaguar vehicles have historically been “quite reasonably priced compared to, for instance, Aston Martin.”

    “Therefore, I would prefer to see something priced closer to half of what they are currently proposing.”

    ‘Too big’

    Beatrix Keim, director of the Center for Automotive Research, criticized Jaguar’s concept car as being “too large, too unrealistic.”

    “This is not the right direction to take,” she said, considering that there are already sizeable vehicles available and “electric cars shouldn’t solely target the affluent.”

    “Certainly, Jaguar is a luxury brand,” she added. “However, I don’t believe this is the path Jaguar needs to be on at this time, as it is also losing volume. This is not a high-volume vehicle.”

    Amanda Stretton, a racing driver and automotive journalist, concurred that she felt Jaguar was heading in the “wrong direction” regarding pricing.

    “The market for cars exceeding £100,000 is limited, so Jaguar is entering a market that is already highly competitive,” she said, adding that the new vehicle’s size seemed to be “utterly impractical.”

    “It ought to be reduced in size by about 50% to become more functional.”

    Jeff Dodds

    Previously the marketing director at Honda, now serving as the chief executive of Formula E, where Jaguar competes. I’ve recently had a Jaguar iPace; it’s a great car, but it didn’t bring me joy. That’s what I seek in a vehicle, and Jaguar understands this too. Inspector Morse might not be interested, but if his grandson had just launched a cybersecurity startup, he might be.

    Jaguar certainly caught attention with the launch, which was their intention. There was a genuine sense of excitement leading up to the reveal, and some guests were eagerly hoping to see an outrageous disaster. Instead, what emerged was anything but hideous; it’s incredibly distinctive. It’s noticeably larger, more daring, and more unconventional than I expected. It will certainly grab attention. While not everyone may appreciate it, I’m grateful for that.

    The event itself is also radically different: it has an industrial and edgy vibe. The British grime artist and rapper Skepta wouldn’t typically fit the role of a Jaguar brand ambassador, yet he performed a DJ set among influencers and cultural icons in downtown Miami. This is a significant shift from previous events. Is it too much of a change? Perhaps. Jaguar was at risk of being relegated to past discussions, so I commend them for this move. If I owned a Type 00, I believe it would bring me joy.

    Ginny Buckley

    Founder of the UK EV-buying platform Electrifying.com

    In Jaguar’s nine-decade history, nothing has generated as much global discourse as its controversial rebranding. However, the new logo and extravagant advertisement may soon be overshadowed by the dramatic unveiling of the Type 00.

    I first encountered the car during a briefing at Jaguar Land Rover’s design studio in the Midlands, and in my more than 25 years as an automotive journalist, no vehicle has left me as awestruck as this £100,000+ all-electric grand tourer.

    Indeed, it’s pink—very pink. Shown in Miami Pink and London Blue, the colors reflect the city that showcased its global reveal and Jaguar’s British roots.

    In over 25 years as a motoring journalist, no vehicle has astonished me as much as this all-electric GT priced over £100,000.

    The color is bound to be a focal point for many critics. I was informed by Jaguar’s design team that it’s a “production-ready” hue, which could create controversy among traditional Jaguar enthusiasts if it ends up in the final color selection.

    Beyond the color, the design of the Type 00 is striking, boasting an elongated hood, a substantial monolithic grille, and front-hinged butterfly doors, while Jaguar has also eliminated the rear window.

    I believe the Type 00 presents a fresh and bold appearance. My 15-year-old describes it as “peak”—which I take as a compliment.

    Gerry McGovern, Jaguar’s chief creative officer, remarked, “It will make people feel uncomfortable, and it will polarize.” Of course, it will. However, if the goal was to generate conversation, they’ve certainly succeeded.

    The challenge lies in whether Jaguar can swiftly transform its brand to capture the new wave of affluent young buyers it hopes will want this vehicle.

    Manfredi Ricca

    Global chief strategy officer at the branding consultancy Interbrand, who has worked with Bugatti and contributed to the relaunch of Mini and BMW

    Let’s rewind to two weeks ago. There was little interest in Jaguar. Then out of nowhere, a 30-second video is released, and millions instantly take notice. Within just 24 hours, Jaguar becomes part of the worldwide dialogue, even without showcasing a product.

    As a consequence, the anticipation for the new lineup reaches levels akin to that of a World Cup final in terms of reach and intensity—including a leak the night before the launch.

    Jaguar Land Rover wasn’t aiming to evolve a thriving brand; it was about reinventing an ailing one. You can hardly ask for more from a campaign, especially one intended to rejuvenate a brand. What many commentators miss is that Jaguar Land Rover wasn’t just trying to evolve a prosperous brand but was focused on reinventing one that was struggling.

    Currently, more people celebrate Jaguar’s rich history than those who actually desire its cars.

    Museums may thrive solely on nostalgia, but commercial enterprises cannot—they need to transform their heritage into something that a sufficient number of customers are willing to pay for.

    Jaguar, once renowned for its innovation in crafting some of the most unique vehicles globally, is seeking affection from a select few instead of being overlooked by the majority.

    The concept revealed in Miami is likely to entice them—but the real test will be converting them into fans by 2025 and customers by 2026, when the cars are expected to enter the market.

    Richard Exon

    Co-founder of the advertising agency Joint, with prior experience working with Audi and Range Rover

    Jaguar deserves recognition for its ambitious rebranding efforts. A complete departure from its past may be its best option. It aims to market its brand-new lineup to a completely different audience, so striving to become a more modern, inclusive, and provocative brand could potentially yield successful results.

    However, intent alone isn’t enough if the execution is as lackluster as the derivative and disappointing video content Jaguar released prior to the launch.

    Fortunately, the concept car images showcase a striking new aesthetic.

    The Type 00 marks a pivotal moment in Jaguar’s 90-year legacy, representing a daring and unapologetically bold approach aimed at redefining Jaguar as a modern luxury brand suited for the 21st century, capable of profiting from selling far fewer vehicles at significantly higher price points. “It serves as our first tangible embodiment and the cornerstone for a new lineup of Jaguars that will appear unlike anything you’ve encountered before,” remarks Gerry McGovern, JLR’s chief creative officer.

    The Type 00, with its exaggerated dimensions, boldly disregards Jaguar’s conventional design language. It lacks the usual Jaguar features, such as flowing curves or feline dynamism; instead, it showcases solid surfaces accented by a few sharp lines stretched tightly over large wheels and abruptly terminated by straight-edged front and rear sections. “The Type 00 demands attention, akin to the finest Jaguars of history,” states chief exterior designer Tino Segui. This is accurate, yet few may perceive it as a natural successor to the stunning E-Type that captivated audiences at the 1961 Geneva Motor Show.

    The Type 00 boasts a plethora of captivating concept car details, including butterfly doors, rearview cameras concealed under pivoting brass panels along the sides, and a windowless rear hatch that operates on a pantograph mechanism. The cabin is adorned with woven textile accents and highlights of brass and travertine stone, featuring screens that emerge from the dashboard. Brass, travertine, and alabaster totems are stored within a compartment behind a powered door on the front fender, utilized to adjust the interior atmosphere by altering ambient lighting, soundscapes, and screen visuals.

    Beneath its striking appearance, the foundational shape and proportions of the Type 00, along with its robust stance and elements like the textured parallel line graphics at both the front and rear (where the tail and brake lights are cleverly concealed in the upper and lower lines), hint at what is to come when Jaguar’s first all-new electric vehicle, a sleek four-door GT, debuts in 2026. “The initial production model was deliberately selected because it exemplifies the Type 00 at its purest,” confirms Jaguar managing director Rawdon Glover.

    Anticipate that the upcoming GT, which will utilize the new Jaguar Electric Architecture (JEA) platform, might not feature an interior as extravagant as that of the Type 00. However, the Type 00’s innovative use of materials and colors, along with technologies like deployable displays and indirect ambient lighting, suggest that the next generation of electric Jaguars will offer far more opulent interiors compared to the outgoing internal combustion models. This is essential: Rawdon Glover indicates that the least expensive of the upcoming Jaguar EVs will start at over $120,000.

    While Jaguar has unveiled images of a camouflaged GT prototype being tested in the UK, no technical specifics have been disclosed apart from an EPA-rated range of up to 430 miles and an electrical system designed to achieve 200 miles of range in just 15 minutes when using a fast charger. The GT is anticipated to be an all-wheel-drive model powered by two electric motors, featuring multi-link suspension both front and rear. This range estimate implies it will incorporate a battery pack of no less than 100 kWh.

    The JEA platform has been custom-engineered to accommodate the battery beneath a low floor, enhancing handling and enabling the striking proportions hinted at by the Type 00. The second vehicle to emerge from this platform is expected to be a two-box high-performance SUV, though Jaguar insiders suggest it will have a sleeker roofline than competitors such as the Aston Martin DBX707, Ferrari Purosangue, and Lamborghini Urus. The third Jaguar utilizing the JEA platform is likely to take the form of a two-door sports car available in both coupe and convertible styles.

    Gerry McGovern asserts that the Jaguar Type 00 is not designed to “seek affection from all.” He is correct: The Type 00 elicits strong reactions. However, it’s also the most forward-thinking Jaguar in half a century; the first model since the XJS to challenge conventional notions of Jaguar’s design. The Type 00 and the strategy behind it represent a significant risk. But JLR stands to gain little from the status quo. Although purists may object, reality dictates that too few individuals appreciated the former Jaguar models enough to ensure profitability. A fresh perspective on what Jaguar could be, and should be, was essential. Whether you admire it or detest it, this is its visage.

  • Ford’s UK boss has called on the government to provide consumer incentives

    Ford’s UK boss has called on the government to provide consumer incentives

    Ford’s UK leader is urging the government to introduce consumer incentives of up to £5,000 per vehicle to increase the appeal of electric cars and assist the industry in achieving ambitious climate goals.

    Lisa Brankin, chair of Ford UK & Ireland, stated to Sky News that offering direct support for consumers purchasing zero-emission vehicles is vital for the industry to remain economically sustainable and meet demanding net-zero targets.

    Last week, under pressure from the industry, the government initiated a “fast-track” review of its Zero Emission Mandate (ZEV), which establishes requirements for the percentage of new vehicles that must be electric—22% for cars and 10% for vans this year.

    Manufacturers assert that these targets are unrealistic and that a penalty of £15,000 for each non-compliant vehicle is excessively punitive. Vauxhall’s parent company, Stellantis, pointed to the ZEV as a reason for the recent announcement regarding the closure of its Luton plant.

    During the launch of the Puma Gen-E, the electric version of its popular small SUV, at Ford’s Halewood facility in Merseyside, Ms. Brankin remarked that consumer interest has significantly lagged behind what was anticipated when the mandate was introduced.

    “The mandate represents a very aggressive path to 2030 and the elimination of new petrol and diesel vehicles. To see a return on our investments as manufacturers—we have invested £380m here [at Halewood] and £2bn in Cologne—we need to sell electric vehicles. The challenge is that consumers are not transitioning as swiftly as we hoped.

    “Our primary request is for direct customer incentives, possibly a scrappage program; we have suggested reducing VAT on electric vehicles. We need something to motivate customers to purchase EVs and stimulate the car and van sales that are crucial for the UK.”

    When asked if the incentives would need to be in the range of £2,000-£5,000 to be effective, she said, “That’s a valid inquiry, but it would have to be in that ballpark. It must be significant.”

    The Puma Gen-E is important for Ford as it is the company’s smallest and most affordable electric vehicle, starting at just under £30,000, making it more accessible to the mass market compared to its current lineup.

    The Halewood facility has recently commenced production of the Gen-E power unit, which is utilized in both the Puma and the E-Transit Custom, the electric variant of Ford’s 60-year-old commercial vehicle. They claim it will now power the best-selling car and van in Britain.

    This development occurs as the entire European automotive sector faces hurdles in transitioning away from internal combustion engines, including waning consumer interest, tough competition from China, and the looming threat of tariffs from a potential second Trump administration.

    Ms. Brankin defended Ford’s shift towards electric vehicles, a transition that has not yet managed to regain its previous supremacy in the UK market for petrol and diesel cars.

    She also pointed out that the government’s support for its plants in Dagenham, Essex, and Halewood pales in comparison to the company’s investments.

    “The assistance we have received from the government is still considerably less than what we have invested in our business to facilitate the EV transition. For our business to be sustainable, it is essential that it becomes profitable going forward, allowing us to safeguard the jobs we have already created.

    “We have an excellent range of electric vehicles; we just are not witnessing customers making the switch as quickly as we would prefer.”

    On Tuesday, Stellantis, the owner of Vauxhall, announced the closure of a plant in Luton, jeopardizing 1,100 jobs, partially due to the EV targets.

    Business Secretary Jonathan Reynolds commented in the House of Commons on Wednesday that Stellantis’s decision marked “a dark day for Luton.”

    It follows Ford in reducing its workforce in the UK; last week, the company revealed plans to cut 800 jobs over the next three years, also partly due to the EV target alongside increased competition.

    Ms. Brankin conveyed on BBC Radio 4’s Today program: “What we fundamentally need is government-backed incentives to urgently enhance the adoption of electric vehicles.”

    She mentioned that Ford had invested “significantly” in the development and production of EVs, having allocated “well over” £350m to electrification efforts in the UK.

    “So we must make it viable,” she stated.

    Both companies have previously expressed uncertainty about their futures in the UK due to factors unrelated to EV targets.

    Ford shuttered its Bridgend factory in 2020, eliminating 1,644 jobs, citing Covid-19 among the reasons, while Vauxhall’s former parent had indicated in 2019 that Brexit posed a threat to its Luton facility.

    Additionally, some analysts have suggested that a shift toward luxury vehicles and away from more affordable options contribute to Ford’s difficulties.

    Reynolds attributed the closure of Stellantis’s Luton plant to the past administration, asserting that Labour had “inherited a position of extreme frustration.”

    He mentioned that there would be a “fast track” consultation regarding the enforcement of EV targets but reiterated Labour’s commitment to phasing out new petrol and diesel vehicle sales by 2030.

    Shadow business secretary Andrew Griffith described the 2030 target as a “jobs killer,” stating that Stellantis’ decision was a direct consequence of government policy that is fundamentally unworkable for the industry.

    The former Conservative government shifted the phasing out deadline from 2030 to 2035, while still imposing penalties for non-compliance.

    Under the existing mandate, a certain percentage of the cars sold by companies must be classified as zero-emission.

    This year, electric vehicles must represent 22% of a company’s car sales and 10% of its van sales.

    Firms face a fine of £15,000 for each car sold outside of these requirements.

    This target is poised to increase to 28% for cars and 16% for vans by 2025, with the regulations becoming stricter each year leading up to a full ban on new petrol and diesel car sales.

    Labour has expressed its commitment to reinstate the 2030 target as part of its broader climate change agenda but will consult on the policy’s “direction of travel.”

    There are allowances within the current system that permit manufacturers unable to meet the targets to purchase “credits” from those who can.

    In practice, this means companies could acquire credits from manufacturers like Tesla or the Chinese firm BYD, which exclusively produce electric vehicles.

    Manufacturers contend that the anticipated demand for electric cars has not materialized as expected when the regulations were conceived.

    Consequently, to avoid penalties, they argue they must heavily discount new vehicles or subsidize competitors that only offer electric models, none of which have production facilities in the UK.

    Electric vehicle sales have been on the rise, with one in every five cars registered in October being an electric model. However, industry insiders maintain that this trend is largely due to unsustainable discounting.

    Reynolds expressed his “profound concerns” about the current operation of zero-emissions policies during a dinner organized by the Society of Motor Manufacturers & Traders (SMMT) on Tuesday.

    “I don’t think the policies we’ve inherited, particularly regarding zero-emission vehicles, are functioning as anyone intended,” he stated.

    He and Transport Secretary Louise Haigh met last week with car manufacturers to discuss the electric vehicle regulations.

    Several possibilities have been proposed, such as enabling the transfer of sales credits between cars and vans and providing “credits” for British-made electric vehicles sold internationally.

    The SMMT has urged immediate government action to protect the sector, warning that weak electric car demand and the need to meet sales quotas could severely impact business sustainability and employment.

    Nissan, which manufactures electric vehicles at its Sunderland facility, has claimed that the current regulations are “undermining the business case for manufacturing cars in the UK, threatening thousands of jobs, and jeopardizing billions of pounds in investment.”

    The government is encountering backlash from automobile manufacturers, who argue that the existing rules aimed at encouraging electric vehicle adoption are excessively stringent.

    They indicate that consumer interest in electric cars has not met expectations, which has made it challenging for them to sell sufficient vehicles.

    Ford stated that this issue played a role in its recent decision to eliminate 800 jobs in the UK.

    Stellantis, the owner of Vauxhall, plans to shut down its van production facility in Luton, citing the new regulations as one contributing factor.

    So, what measures could be taken to boost consumer purchases of electric vehicles?

    1. Provide subsidies for costs.

    Electric vehicles (EVs) tend to be pricier than their petrol or diesel counterparts, partly because they still represent a relatively small share of vehicle production, meaning economies of scale have not fully realized.

    The government currently offers some financial assistance to reduce the cost of EVs. For instance, they are subject to a reduced rate of company car tax. Salary sacrifice schemes allow employees to lease cars at a lower cost through their employers, using untaxed income, which can lead to significant savings.

    However, since the discontinuation of the plug-in grant for vehicles in 2022, there has not been a comparable incentive for individuals who cannot obtain a car through their employer. Industry experts believe this situation needs to change.

    Automotive journalist Quentin Willson, who now leads the campaign group FairCharge, suggests that the government should explore “interest-free loans for used electric vehicles aimed at lower-income drivers and reduce VAT on new vehicles by half.” He believes this could be financed by lifting the current freeze on fuel duty.

    2. Produce more affordable electric cars.

    The cost of electric vehicles is decreasing, aided by reductions in battery pack prices. Despite significant fluctuations in the prices of metals used in their production, such as lithium and cobalt, battery pack costs have dropped by about 70% since 2015.

    This decline has helped narrow the price disparity between electric and traditional vehicles. Earlier this year, Stellantis launched the electric version of its Frontera model at the same price point as the petrol hybrid model.

    Finding an affordable electric car is not easy, as there is a lack of genuinely budget-friendly options available.

    This is mainly because many manufacturers have chosen to focus on higher-end models that are likely to be more profitable. As Roger Atkins, the founder of Electric Vehicles Outlook consultancy, points out, “vehicles priced between £50,000 and £60,000 are not accessible to everyone”.

    Nonetheless, change is on the horizon. The Dacia Spring was launched in the UK a few weeks ago, with a starting price of £14,995. The newly introduced Leapmotor T03 is only marginally more expensive, and the Chinese company BYD has announced plans to introduce its ultra-budget Seagull model to the UK next year.

    3. Eliminate the confusion

    The government has announced a ban on the sale of new petrol and diesel vehicles by 2030 – but will this really happen?

    The original timeline for phasing out conventional vehicles was set for 2040 under Theresa May’s administration, but this was moved up to 2030 during Boris Johnson’s tenure and later postponed to 2035 under Rishi Sunak.

    Industry insiders suggest that the shifting timeline has created mixed messages and confused consumers, leading many to postpone purchasing an electric vehicle until there is more clarity.

    Melanie Shufflebotham, co-founder of the electric charging guide Zapmap, notes that numerous drivers are “uncertain about the timelines, worried about expenses, and have questions regarding charging.” She advocates for “a consistent, factual communication strategy” backed by the government.

    4. Reduce VAT on public charging stations

    Although the cost of using public charging stations can vary significantly based on the provider and the speed of charging, public chargers are generally pricier than charging at home.

    This discrepancy is partly due to taxation. An electric vehicle owner charging at home will incur a VAT rate of 5% on the electricity they use, whereas they will face a 20% VAT rate when using public chargers. Those without the option of charging at home have no choice but to pay the higher rate.

    The industry, EV supporters, and even a House of Lords committee have urged for the public charging rate to be lowered to 5%.

    Consultant Roger Atkins describes the current policy as “divisive,” as it “benefits wealthier individuals who can charge their vehicles at home.”

    5. Improve the public charging infrastructure

    Surveys of potential electric car buyers consistently show that worries about charging infrastructure rank highly. People are concerned about whether they can locate a charger at a busy service station or in rural locations.

    While the number of charging points is increasing, as of October this year, there were 71,459 charging points across the UK, located at 36,060 sites, reflecting a 38% rise from the previous year, according to ZapMap.

    However, not everyone is satisfied. Reports from current owners about difficulties finding charging points, waiting in long lines, or arriving only to find the charger out of order are common.

    As the number of electric vehicles on the road rises, a significantly larger number of charging points will be necessary. The government aims to have 300,000 chargers in place by 2030, but the current pace of growth is insufficient to meet this goal.

    Local authorities are partly to blame, as they are responsible for approving planning applications for new rapid charging stations. According to Roger Atkins, the approval process simply takes too long.

    Simon Smith from the charging company Instavolt agrees that bureaucratic hurdles are an issue. He believes that obstacles in securing grid connections for rapid charging stations pose a “critical barrier” to expanding the network.

    “We require increased assistance to tackle planning delays, local council objections, and challenges related to grid connectivity,” he states.

    Ford’s passenger vehicle lineup in the EU will be all electric by 2030

    Ford is making a major advancement in its transformation in Europe by committing fully to its electric passenger vehicles and significantly expanding its electrified commercial vehicle offerings.

    By mid-2026, Ford has pledged that all passenger vehicles in Europe will be capable of zero emissions, including all-electric or plug-in hybrid options, with a complete shift to all-electric by 2030. Likewise, Ford’s entire range of commercial vehicles will also be zero-emissions capable, featuring all-electric or plug-in hybrid options by 2024, aiming for two-thirds of its commercial vehicle sales to be all-electric or plug-in hybrid by 2030.

    This announcement follows Ford’s report of returning to profitability in Europe during the fourth quarter of 2020 and its announcement of at least $22 billion in global investments for electrification through 2025, nearly doubling the company’s prior plans for EV investments.

    Stuart Rowley, president of Ford of Europe, stated, “We have successfully restructured Ford of Europe and achieved profitability in the fourth quarter of 2020. We are now moving towards an all-electric future in Europe with innovative new vehicles and a superior connected customer experience.” He added that they anticipate maintaining strong momentum in Europe this year and staying on track to achieve a six percent EBIT margin as part of Ford’s initiative to revive its global automotive operations.

    Central to Ford’s transformation in Europe over the past two years involved a $1 billion enhancement of structural costs, addressing weak-performing markets, creating a more focused vehicle lineup across three customer-centric business groups, and forming partnerships aimed at fostering growth and improving profitability across the company.

    Ford led the commercial vehicle sales market in Europe for the sixth consecutive year in 2020. The expansion of Ford’s commercial vehicle division is vital for its profitability in Europe, bolstered by new products and services, collaboration with a wide network of commercial vehicle converter partners, and synergies from Ford’s strategic relationship with Volkswagen as well as its joint venture with Ford Otosan, facilitating cost-effective vehicle development and sourcing.

    Further growth in the commercial vehicle segment will be supported by an ecosystem centered around connected services co-created with customers, aimed at enhancing their experiences and helping their businesses flourish. This includes services such as FordPass Pro for fleets of up to five vehicles and the establishment of Ford Fleet Management, developed in partnership with ALD Automotive last year to optimize productivity for fleet customers looking for tailored services to ensure their vehicles remain operational.

    Recently, Ford and Google announced a new collaborative initiative, labeled Team Upshift, aimed at driving innovative, data-driven opportunities. This unique collaboration, coupled with Ford’s in-house capabilities, will reshape ownership experiences and services for both the passenger and commercial vehicle customers.

    Leading the way in Ford’s shift towards electric vehicles is a new $1 billion initiative to upgrade its vehicle assembly facility in Cologne, Germany, which is one of Ford’s largest manufacturing sites in Europe and the base for Ford of Europe. This investment will transform the current assembly operations into the Ford Cologne Electrification Center dedicated to electric vehicle production, marking Ford’s first such facility in Europe.

    Ford also confirmed that its first volume all-electric passenger vehicle for the European market will be manufactured at this facility starting in 2023, and there is consideration for producing a second all-electric vehicle there as well.

    Rowley commented, “Our announcement today regarding the transformation of our Cologne facility, which has been the center of our operations in Germany for 90 years, is one of the most significant decisions Ford has made in over a generation. It emphasizes our commitment to Europe and a forward-looking approach with electric vehicles central to our growth strategy.”

    Martin Hennig, chairman of the General Works Council of Ford-Werke GmbH, stated, “The choice to designate the Cologne production and development site as Ford’s e-mobility center in Europe sends a strong message to the entire workforce. It provides a long-term outlook for our employees and motivates them to actively participate in shaping this electric future.”

    Rowley concluded: “We will provide an outstanding selection of electrified vehicles, along with customer-oriented digital services and experiences, enabling our customers to embark on the journey towards a fully electric future, beginning now with the launch of the all-electric Mustang Mach-E. This, combined with our prominent commercial vehicle business, will lay the foundation for a sustainably profitable Ford operation in Europe.”

    Further details regarding Ford’s electrification strategy and the transformation of the Cologne facility will be disclosed.

  • UK electric car sales hit a record high in September

    UK electric car sales hit a record high in September

    Sales of electric vehicles in the UK reached an all-time high in September, despite executives from major automakers expressing concerns to the chancellor about the pressure that government targets are placing on the industry.

    According to preliminary figures released by the Society of Motor Manufacturers and Traders (SMMT), a trade group, the British automotive sector sold 56,300 electric cars last month, marking the highest figure ever recorded.

    This accounted for 20.5% of total sales during that month being electric vehicles.

    Nonetheless, the UK executives of BMW, Ford, and JLR (the maker of Land Rover) were among those who wrote to Rachel Reeves last Friday, intensifying their request for government incentives for EV sales amidst an urgency to comply with the UK’s zero-emission vehicle (ZEV) mandate. This initiative is designed to oversee the phasing out of new petrol and diesel vehicle sales and facilitate the transition to electric vehicles over the next six years.

    The car manufacturers, which also included the UK heads of Volkswagen, Mercedes-Benz, Nissan, and Stellantis, stated that “our EV market looks set to miss its target.”

    For several months, manufacturers globally have voiced concerns about stagnation in EV demand. On Thursday, Japan’s Toyota announced it would postpone the start of electric vehicle production in the US until 2026, having previously indicated that it would begin at the end of 2025. Ford and Volvo have also been among those delaying their necessary transitions.

    According to SMMT data, registrations for new diesel vehicles for private buyers in September saw an increase of around 17.2% compared to the same month last year. In contrast, pure battery electric vehicles rose by only about 3.7%.

    The plateau in global sales has compelled UK automakers to engage in what the SMMT described as “unprecedented manufacturer discounting” in order to comply with the ZEV mandate and steer clear of penalties which could reach £15,000 per vehicle for non-compliance. The SMMT reported that manufacturers have reduced the prices of electric vehicles by a total of £2 billion this year.

    Mike Hawes, the chief executive of the SMMT, noted that “the cost of that compliance is astronomical and unsustainable.”

    However, environmental advocates assert that the ZEV mandate is effective in encouraging automakers to boost their electric vehicle sales. The targets are set to become more stringent each year until 2030, when the sale of new petrol and diesel cars will be prohibited (although some hybrids combining a petrol engine with a smaller battery will still be permitted until 2035).

    “The regulation is functioning as intended,” stated Ralph Palmer, the UK electric vehicle and fleets officer for the campaign group Transport & Environment. “The government should not yield to this pressure.”

    September and March are crucial periods for car sales in the UK, as new number plates are issued, leading to a surge in buyers. There were 275,000 sales of all new cars in the UK in September, reflecting a 1.1% increase compared to last year, although still a fifth lower than sales in 2019, prior to the pandemic.

    Sales of electric cars last month, which will be finalized on Friday morning, were especially important since some manufacturers have waited until the last minute to meet the targets for 2024. Under the ZEV mandate, automakers must achieve a nominal target of 22% of their total sales being purely electric. With the inclusion of September sales, the industry is currently achieving 17.8% for the year.

    In their letter to Reeves, the car manufacturers emphasized that “mandates don’t make markets” and expressed a need for subsidies to stimulate demand for electric vehicles.

    They stated, “As an industry, we are likely to miss those targets and a significant number of brands face the possibility of either purchasing credits from another company or incurring hefty compliance fees.”

    The carmakers requested that the chancellor alleviate various taxes to support the industry, including a reduction in VAT.

    Robert Forrester, the chief executive of Vertu Motors, has reached out to ministers advocating for the government to further reduce the annual targets, in line with an EU ban on internal combustion engine sales set for 2035.

    “Demand or uptake of EVs is not progressing as swiftly as the regulators had anticipated,” he remarked, citing higher prices and deficiencies in the charging network.

    Sue Robinson, chief executive of the National Franchised Dealers Association, a lobby group, also noted that the ZEV mandate is “unintentionally constraining the new car market” and called for a reassessment.

    However, the ZEV mandate includes significant provisions that exempt car manufacturers from needing to meet the stated 22% target this year. They can obtain “credits” from other manufacturers who have surpassed their goals, including those like Elon Musk’s Tesla and the Chinese company BYD, both of which exclusively sell electric vehicles in the UK. Manufacturers can also earn credits by “over complying” in subsequent years leading up to the 2030 deadline and by making their petrol vehicles less polluting.

    Ben Nelmes, chief executive of New Automotive, a think tank, expressed his belief that the industry as a whole would likely avoid fines for 2024, although certain automakers might have to resort to purchasing credits from their competitors.

    UK electric vehicle production has declined as companies face increasing pressure

    Overall car production dropped by over 15% compared to the previous year, primarily due to a decrease in exports driven by weak demand, as reported by the Society of Motor Manufacturers and Traders (SMMT).

    Output of electric and hybrid vehicles saw a reduction of one-third compared to last year, attributed to dwindling demand in Europe and the reconfiguration of plants for new models.

    These figures follow an announcement from Stellantis, the manufacturer of Vauxhall, indicating it would shut down its Luton van manufacturing facility, partly as a result of regulations aimed at accelerating the shift to electric vehicles in the UK.

    Additionally, Ford disclosed last week that it plans to eliminate 800 jobs in the UK over the next three years due to challenging market conditions, including heightened competition and reduced demand for electric vehicles (EVs).

    Mike Hawes, chief executive of the SMMT, stated, “These are alarming times for the automotive sector, with substantial investments in facilities and new zero-emission products facing intense scrutiny.”

    He mentioned that global demand for EVs has diminished, while in the UK, manufacturers are dealing with “the strictest targets and the most accelerated timeline” without the necessary incentives to encourage customer demand.

    Despite the decrease in EV production in October, the sales of electric cars in the UK have been on the rise.

    In October, they represented one in five cars registered, although industry insiders claim this is largely due to unsustainable price reductions.

    A growing dispute exists between the government and the industry regarding the phase-out of new petrol and diesel cars over the coming years.

    Under the UK’s zero emissions vehicle (ZEV) mandate, manufacturers are currently obligated to sell a specific percentage of cars and vans that produce zero emissions before the 2030 prohibition on new petrol and diesel car sales.

    In 2024, EVs must constitute 22% of a carmaker’s sales, and 10% of van sales. This requirement is set to increase.

    For each sale that exceeds the limits set by the mandate, companies are required to pay a £15,000 penalty – although they may also purchase “credits” from firms that can adhere to these limits.

    Business Secretary Jonathan Reynolds announced that a “fast track” consultation will be conducted to review how the EV targets are enforced.

    However, he reiterated Labour’s promise to adhere to the 2030 ban on new petrol and diesel vehicle sales.

    A spokesperson for the Department for Business and Trade stated that the government recognizes the industry’s need for “certainty and stability” and is investing £2 billion in vehicle manufacturing along with over £300 million to facilitate the adoption of electric vehicles.

    “We are continuously collaborating with the sector to ensure a successful transition,” the spokesperson added.

    The closure of Stellantis’ Luton facility will jeopardize 1,100 jobs.

    Mark Noble, the former UK manufacturing lead for Stellantis, expressed his “disappointment, shock, and anger” regarding the closure plans to the BBC.

    He noted that the decision to close the plant was influenced by “several external factors,” including uncertainties regarding Brexit tariffs and the ZEV mandate.

    He mentioned that issues for Stellantis’ UK facilities in Luton and Ellesmere Port “began with Brexit” due to the “significant uncertainty” it caused.

    “When you have two UK plants that export over 80% of their production, the confusion about tariffs and lack of clarity significantly affected those two facilities.”

    He asserted that concerning the ZEV mandate, the government “needs to determine whether this is a tax, a £6 billion burden on car manufacturers, or a requirement to transition to greener practices.”

    “They must make it feasible for car manufacturers to achieve these targets,” he emphasized.

    He also remarked that obstacles to the widespread adoption of EVs persist, including insufficient charging infrastructure.

    “If everyone were to purchase an electric vehicle tomorrow, I don’t see how we would charge them,” he stated.

    However, Vicky Read, the chief executive of the EV charging industry group Charge UK, informed the BBC that a charger “is being set up every 25 minutes.”

    The expansion of charging stations relies on private sector investment, making discussions about weakening electric vehicle targets “deeply worrying,” she noted.

    According to government data, there are over 71,000 public charging points in the UK, with an average of 57 being added each day.

    James Richardson, a government adviser and the director of analysis for the Climate Change Committee, mentioned to the BBC that established car manufacturers risk being surpassed by new entrants.

    “Companies often underestimate how swiftly these markets can evolve, leading them to fall behind,” he remarked.

    He added that electric sales targets are “significant in sending a message to companies that they must act quickly, or they will lose market share to competitors.”

    In November, one out of every four vehicles sold in the UK was electric, based on industry statistics, although the surge in new registrations was largely due to significant discounts.

    For the 11th month in a row, electric car sales have risen, as indicated by the Society of Motor Manufacturers and Traders (SMMT), with automakers striving to meet stringent targets.

    The SMMT reported that manufacturers provided substantial discounts totaling approximately £4 billion on electric vehicles (EVs).

    Nonetheless, companies are expected to fall short of government sales objectives for EVs this year and will likely face hefty payments to comply with regulations.

    Mike Hawes, the SMMT’s chief executive, noted that manufacturers are pouring “unprecedented levels” of investment into electric vehicles and “spending billions on attractive offers.”

    However, he remarked, “Such incentives cannot continue – the industry cannot achieve the UK’s leading ambitions on its own.”

    New registrations of electric cars deviated from a general decline in other vehicle categories.

    While most of the new car demand stemmed from fleet sales to businesses, this sector also experienced an overall sales drop.

    Sales of new petrol vehicles decreased by over 17%, diesel car sales fell by more than 10%, and hybrids and plug-in hybrids saw declines of over 3% and 1% respectively.

    The government has pledged to meet with automakers to discuss EV sales targets, asserting that the targets “will not be weakened” while mentioning “flexibilities” will be considered.

    Manufacturers have expressed that they cannot meet the existing targets, which require EV sales to account for 22% of cars sold in 2024, without additional incentives for customers.

    Currently, this figure stands at 18.7%, and they believe it could reach 19% by year-end.

    However, this still makes them liable to purchase credits from other manufacturers who have accumulated credits for selling EVs.

    Many of these companies operate in China or produce vehicles there—such as Tesla, a U.S. company—but other manufacturers may have credits as well.

    Automakers have historically argued against subsidizing Chinese companies by acquiring credits.

    Earlier this month, both Ford and Stellantis, which owns Vauxhall, announced job reductions, partly attributing them to the EV sales targets.

    However, both companies have previously expressed concerns regarding their future in the UK due to additional factors.

    Ford shut down its Bridgend facility in 2020, eliminating 1,644 jobs and citing Covid as one reason.

    Vauxhall’s prior owner, PSA Group, suggested in 2019 that Brexit posed a threat to its Luton production facility.

    On the whole, UK-based firms have been embracing the shift to electric, with JLR’s Jaguar gaining significant attention for its recent rebranding as an electric-only manufacturer.

    The UK automotive sector is undergoing a transformative phase characterized by a strong push to increase electric car manufacturing.

    Recent data from the Society of Motor Manufacturers and Traders (SMMT) indicates a 7.6% decrease in car production during the first half of the year, with factories assembling 416,074 units, which is 34,094 less than the same timeframe last year.

    This decline is primarily attributed to manufacturers reconfiguring production lines to accommodate electrified vehicles, reflecting a considerable £23.7 billion investment made in the industry last year.

    Despite a decline in overall production, the focus on electric vehicle manufacturing remains robust.

    In the first half of the year, production of electrified vehicles, which includes battery electric, plug-in hybrid, and hybrid models, also fell by 7.6%, mirroring the overall trend.

    Nevertheless, these vehicles still account for a significant share of the output, representing 37.8% of total production, which remains unchanged from the previous year.

    While domestic car production for the UK market increased by 17.7%, totaling 106,157 units, it was not enough to offset a 13.9% decrease in exports.

    The export market holds great importance for the UK, with over 70% of produced cars intended for international markets.

    The European Union is the largest market, comprising 55.4% of all exports in the first half of the year, which amounts to 171,745 units.

    Other major markets include the US, China, Turkey, and Australia, which together account for 29.4% of exports.

    The industry is calling for enhanced government support

    Mike Hawes, SMMT Chief Executive, pointed out the swift pace of the UK’s transition to electric vehicles, referring to it as a potential growth driver for the British economy.

    He highlighted the necessity of government commitments to gigafactories, decarbonized energy supplies, and an expedited planning process.

    These initiatives are essential to improve competitiveness and maintain jobs within the sector.

    The industry outlook anticipates a 9.3% decline in light vehicle production this year, with a recovery projected to exceed 1.1 million units by 2028, where more than half are expected to be zero-emission vehicles.

    According to the Society of Motor Manufacturers and Traders (SMMT), the UK has the potential to produce over nine million zero-emission vehicles by the year 2035, provided that there is adequate government support. This projection exceeds previous estimates by approximately 600,000 units and is expected to generate substantial economic impact, with a projected value surpassing £290 billion.

    In its strategic initiative titled “Vision 2035: Ready to Grow,” SMMT outlines a comprehensive plan aimed at fostering the domestic electric vehicle (EV) market. This vision emphasizes the necessity of transforming the automotive industry through reskilling the workforce, advancing the provision of clean energy solutions, and ensuring that global trade practices remain fair and free. By aligning these goals with the government’s new industrial strategy and the Automotive Sector Plan, SMMT aims to secure a prosperous future for the UK automotive industry, which is crucial for the overall health of the national economy.

    Despite the various challenges currently facing the sector, the UK is making significant progress in ramping up electric vehicle production. The combination of strategic investments, robust government backing, and an unwavering focus on innovation and sustainability positions the UK as a potential leader in the global shift towards electric mobility. This leadership not only promises to drive economic growth but also to deliver long-term environmental benefits that support a sustainable future for subsequent generations.

  • AI and human collaboration working together to make the internet safer

    AI and human collaboration working together to make the internet safer

    The countless pieces of digital content uploaded to online platforms and websites every day make content moderation an essential yet complex challenge for tech companies to handle. While much of the content shared is positive, there is an increasing amount of harmful and illegal content online, which includes violence, self-harm, extremist language, sexually explicit images, and child sexual abuse material (CSAM).

    Addressing the immense amount of harmful content has become a significant challenge for companies, as those who fail to do so may face serious penalties and jeopardize their users’ safety.

    Research indicates that over one-third (38%) of parents report their children have encountered harmful or illegal content online. Many youngsters have come across such materials, as graphic and damaging as CSAM, within just ten minutes of going online. Therefore, it is evident that the demand for improved content moderation measures is more critical than ever.

    Organizations considering traditional or manual moderation strategies may find them ineffective or unmanageable. Instead, leadership should leverage the complementary capabilities of artificial intelligence (AI), which is revolutionizing the content moderation field through increased automation, scalability, and enhanced precision.

    The choices companies make today will significantly influence their future operations. Hence, as with any emerging technology, businesses interested in utilizing AI must ensure they implement the technology correctly to comply with regulations.

    Utilizing AI in content moderation

    AI has fundamentally changed content moderation by automatically checking images, pre-recorded videos, and live streams in real-time. It operates by training on extensive amounts of “ground truth data,” collecting and analyzing information from archives of labeled images and videos.

    It can detect issues such as the presence of minors in adult content, nudity, sexual acts, extreme violence, self-harm, and hate symbols across platforms that host user-generated content, including social media. The precision and effectiveness of AI systems are directly linked to the quality and quantity of this data, and once trained, AI can successfully identify various types of harmful content. This capability is particularly crucial during live-streaming events, where content moderation needs to occur in real-time and across different platforms with varying legal and community standards.

    An automated approach speeds up the content moderation process and allows for scalability. Considering the vast volumes of content available online, this feature is essential in an era when relying solely on human moderators would be unfeasible.

    Collaboration between AI and humans

    AI automation provides considerable advantages for organizations, enabling them to moderate content effectively at scale and lower costs by minimizing the need for large moderation teams. However, AI is not infallible and requires human judgment to complement it, particularly when recognizing specific cues and contextual nuances that might confuse systems and lead to inaccurate results. For instance, AI might struggle to differentiate between a kitchen knife featured in a cooking video and a weapon used in violent acts, or to mistake a toy gun in a child’s advertisement for a real handgun.

    Thus, when AI flags content it considers potentially harmful or violating community standards, human moderators can intervene to review it and make the final call. This hybrid approach guarantees that while AI broadens the scope of content moderation and streamlines the workflow, humans maintain the ultimate decision-making power, especially in complicated situations.

    In the years ahead, the sophistication of AI’s identification and verification techniques will continue to advance. This includes enhancing the accuracy of matching individuals with their identification documents across various types of digital content—a continued step forward in ensuring consent and reducing the distribution of unauthorized materials.

    With its capacity to learn, AI will also enhance its precision and effectiveness, possibly reducing the need for human participation as it evolves. Yet, human involvement will still be essential, particularly during appeals and resolution processes related to content moderation rulings. Not only do existing AI technologies struggle with nuanced understanding, but humans also function as a safeguard against potential algorithmic biases or mistakes.

    Comprehending AI regulation globally

    As AI develops, companies of all sizes will turn to regulators for guidance on managing AI applications. The European Union (EU) is leading the way in this regulatory framework, with its Artificial Intelligence Act set to be enforced in August 2024. Serving as a guideline in the regulatory landscape, the Act classifies AI systems into three categories: those presenting an unacceptable risk, those classified as high risk, and a final category with less stringent regulations.

    Due to this, an AI office has been created to monitor the enforcement of the Act. It is made up of five divisions: safety, regulation and compliance, AI innovation and policy coordination, excellence in AI robotics, and AI for societal benefit. This office will also be responsible for managing the compliance timelines for certain businesses, which vary from six months for banned AI systems to 36 months for higher-risk AI systems.

    Consequently, it is advised that businesses in the EU remain vigilant regarding the legislative landscape to evaluate the potential impacts on their operations and ensure their AI systems comply with the established deadlines.

    The legislation is poised to guide policies not only within the EU but also in the UK, US, and other regions. AI regulations from the UK and the US are expected to follow, so businesses need to stay informed and ensure that any tools they adopt now will likely align with the forthcoming compliance guidelines in these countries.

    Collaborating to enhance internet safety

    To successfully implement AI in content moderation tools, there must be a strong dedication to innovation and ongoing improvements. Solutions are generally developed before regulations take effect – thus, it is crucial for businesses to conduct proactive audits of solutions to reduce potential biases, safeguard user privacy, and guarantee fairness. Additionally, businesses should invest in ongoing training for human moderators to effectively handle complex cases presented by AI for review.

    Considering the psychological burden of content moderation, it is equally vital for providers to prioritize the mental well-being of their human moderators. This can be achieved by providing comprehensive psychological support, wellness resources, and strategies to lessen prolonged exposure to distressing content.

    By taking a proactive yet responsible stance toward AI-powered content moderation, digital platforms can foster a community that promotes connection, creativity, and constructive dialogue while shielding users from harm.

    In essence, AI-driven content moderation tools offer organizations a complete set of resources needed to tackle challenges presented by the digital age. By monitoring and filtering large amounts of user-generated content in real time, these innovations assist humans in establishing a content moderation solution that guarantees the safety of children as they navigate the internet and forms the basis for a secure online environment.

    Enhencer’s AI Ads ensure full transparency in your e-commerce campaigns. We analyze over 200 human behaviors to pinpoint what is effective and what isn’t. This guarantees precise targeting and optimal resource use for your success.

    Would AI have made your childhood more enjoyable? Let’s reminisce!

    I’m on a quest to answer that question because I frequently ponder how my life might have changed with AI technology during my childhood. The internet really took off in my teenage years, and it felt like a new realm of possibilities had just opened up.

    As a young girl, the internet kindled my curiosity to explore beyond my imagination and knowledge of the world. Those experiences undoubtedly influenced who I am today and the career path I pursued as a marketing content developer.

    But let’s be honest: the digital landscape isn’t entirely positive. It poses potential risks for younger individuals, just as it has throughout the internet’s history. The fear of the unknown is a natural human reaction, and I completely understand it.

    Nonetheless, the critical factor is how we embrace new technologies like AI. Professionals from UNICEF affirm that digital technologies cannot be categorized as strictly beneficial or merely harmful.

    “We observed that AI was an extremely pertinent issue, and something that would profoundly transform society and the economy, especially for future generations.” Steven Vosloo / UNICEF

    It would be incorrect to view artificial intelligence as something exclusive to adults. As children begin to develop logical reasoning skills during this stage, ages 8 to 10 are considered ideal for learning about AI.

    According to data on generative AI, by 2025, 10% of all global data will come from Generative AI.

    In the near future, children will likely reflect on our days without AI and wonder, “Was it really that difficult?” It wouldn’t be an exaggeration to claim that AI will reform education as well. Therefore, for their safety and future prosperity, digital literacy, including AI, is essential for children.

    The Future is Here, Parents!
    I am confident that together we can create a more secure AI environment for future generations and a safer digital world for our children.

    At Enhencer, we believe that responsible advertising can coexist with a positive online experience for all.

    We prioritize the future and success of children, much like we value the success of the brands that rely on Enhencer AI Ads. You should explore our groundbreaking machine learning-based ad products because these are the innovations that will become essential.

    When Education Aligns with Artificial Intelligence

    The integration of artificial intelligence in educational settings has been on the rise, and it is anticipated to profoundly influence our learning and teaching methods. It’s evident that AI will be integral in determining the future landscape of education, and we are just beginning to explore its potential. Let’s delve deeper into this topic.

    AI technologies such as text-to-speech, subtitles, and translation enhance educational accessibility for students with disabilities or other challenges.
    By analyzing data related to a student’s performance, behavior, and preferences, AI algorithms can develop a personalized profile for each learner. This individualized profile can then be utilized to customize educational content and learning experiences that meet each student’s specific needs.
    AI can provide tailored feedback, recommend suitable learning resources, and even modify the pace of learning to ensure the best possible educational outcomes.

    Nonetheless!

    While studying AI can equip students for the future, issues pertaining to equity and access need to be addressed.
    Although AI cannot entirely replace human efforts, it introduces flexibility and interactivity within learning environments.
    Collaboration among AI developers, educators, and policymakers is vital for the ethical application of AI in education.

    AI for the Advancement of Creativity

    AI technologies can support children in their creative endeavors. They can offer personalized feedback and suggestions to enhance their abilities and self-assurance.

    AI-driven writing and music creation tools are innovative advancements that inspire children to write more effectively and compose music that embodies their personal style. These resources can serve as initial instructors for young creators; with deliberate usage, AI can help children learn and develop in their distinctive ways.

    Children must understand that while generative AI is a valuable resource that can boost human creativity, it cannot completely substitute for the creative capabilities inherent to the human mind.

    Generative AI is unable to mimic human creativity, which encompasses imagination, emotion, intuition, and personal experience.

    The Future of Ethical Advertising

    AI advertising has the potential to do more than just eliminate undesirable content. Here’s how:

    With the assistance of artificial intelligence, online advertising can evolve into a tool that nurtures a secure and positive digital space not only for children but for everyone as well. This vision features responsible advertising coupled with parental controls, forging a better online experience for upcoming generations.

    Rather than displaying random promotions, AI can curate content that resonates with your child’s interests while conveying positive messages. Educational applications, creativity-boosting games, or even motivational stories could be presented to create a more enriching online environment.
    AI can highlight advertisements featuring inspiring individuals, athletes, or artists who can act as admirable role models for children.
    Educational applications, games that support learning concepts, or age-appropriate documentaries could be showcased based on a child’s inclinations.
    Ads promoting art supplies, creative toys, or workshops can inspire a child’s imagination and motivate them to discover their creative side.

    Conclusion

    This depicts an exciting future for AI designed for children. It can foster a safer, more engaging, and supportive online atmosphere that assists them in learning, maturing, and unleashing their creativity.

    Of course, responsible AI utilization is paramount. The top priority must always be to safeguard children’s privacy, security, and overall well-being.

    Keep in mind that despite AI being a powerful resource, it’s not an all-encompassing solution. Parental engagement, accessible digital literacy, and open dialogue remain essential for ensuring children’s safety in their online experiences.

    Stability AI joins IWF’s mission to make internet a safer space for children

    The foremost independent open-source generative AI company, Stability AI, has formed a partnership with the Internet Watch Foundation (IWF) to address the issue of AI-generated child sexual abuse imagery online.

    As a member of the IWF, Stability AI now has access to a range of advanced tools designed to prevent the dissemination of illegal videos and images on the internet, including the IWF Hash List.

    The Hash List is a unique catalog of criminal images, each assigned a distinct hash that serves as a digital fingerprint to identify confirmed instances of child sexual abuse.

    By utilizing the IWF’s Hash List, technology firms can prevent criminals from uploading, downloading, viewing, sharing, or hosting known images and videos depicting child sexual abuse online.

    Ella Irwin, SVP of Integrity at Stability AI, stated: “Stability AI is dedicated to addressing the misuse of AI technologies and products to generate harmful content and appreciates the chance to collaborate with leading organizations like the IWF to advance this area. The IWF has already shown exceptional support in connecting us with experts, which has aided us in developing safer products.

    “Our aim is to ensure that our technologies function as a force for good in the world, and we will do everything we can to aid in the protection of children. The integration of IWF’s tools will enhance the numerous safety measures we already have in place.”

    Susie Hargreaves OBE, Chief Executive of the IWF, remarked: “We recognize that online predators are quick to misuse new technologies to create child sexual abuse material, with text-to-image based generative AI being one method.

    “Last year, the IWF expressed concern about how this type of criminal content can be produced rapidly and in large quantities. We emphasized that collaboration is essential for effectively combating the abuses of AI.

    “We are therefore pleased to welcome Stability AI into our expanding network of global organizations committed to making the internet a safer environment for all users, particularly for children.

    “By collaborating with partners worldwide, we can lead the effort against online child sexual abuse images and videos and prevent the ongoing victimization of child victims of this heinous crime.”

     

  • Marvell Technology stock was up 12% before the bell on Wednesday

    Marvell Technology stock was up 12% before the bell on Wednesday

    Chipmaker Marvell Technology (MRVL) projected fourth-quarter revenue exceeding expectations on Tuesday, driven by strong demand for its specialized artificial intelligence chips from companies eager to build the most advanced generative AI models.

    The shares of the Santa Clara, California-based firm jumped over 8% in after-hours trading following the news. During Tuesday’s trading session, the stock reached an all-time high.

    Marvell’s stock has increased nearly 60% this year as investors on Wall Street have heavily favored the surge in demand for sophisticated chips that can handle the complex processing requirements of generative AI.

    Shares of its larger rival Broadcom have appreciated approximately 50% in 2023.

    Marvell projected fourth-quarter revenue of $1.80 billion, with a margin of error of 5%, compared to the analysts’ average prediction of $1.65 billion, based on data gathered by LSEG.

    Although Nvidia dominates the AI processor market, major tech firms have been striving to lessen their reliance on the chip leader’s supply-limited semiconductors, which has provided a boost to companies like Marvell.

    Marvell aids major cloud computing firms in creating custom-designed processors.

    The company began exploring the development of customized chips for large-scale data center operators in 2020 and has rapidly expanded this division into a major revenue source for the organization, as stated by Marvell Chief Operations Officer Chris Koopmans in an interview.

    “This initiative we have been working on for years has finally materialized,” Koopmans remarked.

    The overall market for custom chips could expand to approximately $45 billion by 2028 and will likely be divided between Marvell and Broadcom, Koopmans mentioned.

    Research firm 650 Group’s Alan Weckel estimates that the custom chip market for data centers will grow to nearly $10 billion this year.

    Revenue in Marvell’s data center division doubled to $1.10 billion in the third quarter compared to the prior year. The total revenue for the quarter was $1.52 billion, surpassing the expected $1.46 billion.

    In April, the company anticipated that its AI chip sales would reach $2.5 billion by the fiscal year 2026.

    Analysts at Jefferies forecast that revenue solely from custom AI chips could be between $2.5 billion and $3 billion in 2025, with additional optical equipment contributing another $1.5 billion to $2 billion to AI revenue, according to a note published in October.

    As the AI chip market expands, clients in other sectors served by the company, such as wireless carriers, are reducing chip inventories after overbuying during the pandemic.

    Marvell’s enterprise networking segment saw a 44% decline in revenue to $150.9 million, while its carrier infrastructure revenue dropped 73% to $84.7 million.

    The company predicted an adjusted gross margin of 60% for the fourth quarter, slightly below estimates of 61%. Custom chips usually have lower margins compared to off-the-shelf products.

    The firm reported adjusted earnings of 43 cents per share in the third quarter, exceeding the forecast of 41 cents.

    Can Marvell Achieve Profitability While Aiming to Triple Its Business by 2028?

    An overall increase may benefit all companies, which is a positive development for any business involved with AI. However, the key question remains whether this growth will translate into profitable outcomes.

    So far, depending on how skeptical one might be regarding the server downturn and competitive pressures across the compute, networking, and storage sectors, only one company has managed to leverage the AI wave effectively to generate substantial profits. This company is literally keeping Wall Street buoyant at the moment, which is Nvidia.

    Nonetheless, other companies are eager to try; among them is Marvell Technology, which boasts a longer track record in the semiconductor domain within data centers than even Nvidia.

    Marvell stands a better chance than many chip and systems manufacturers to take advantage of the vast generative AI opportunity in the coming years.

    We have followed Marvell’s diverse technologies for several years now, paying special attention to the Cavium Arm server CPU business and the Innovium Ethernet switch ASIC business before they were acquired by Marvell to enhance its data center computing and networking aspirations.

    Marvell’s well-respected Armada Arm chips initiated the Arm server revolution, likely unintentionally, around 2009, and we have tracked developments since. Marvell acquired Cavium in November 2017 for $6.1 billion to acquire its ThunderX family of Arm chips and Innovium in August 2021 for $1.1 billion, securing its hyperscaler-focused Teralynx switch chips.

    However, Marvell is not merely in the chip-selling business; it is fundamentally providing expertise to help others design their chips and guide them through the production facilities of Taiwan Semiconductor Manufacturing Co, and presumably, when necessary, those of Samsung and Intel as they begin offering competitive alternatives.

    The $650 million acquisition of Avera Semiconductor, which is a combination of the chip design teams from GlobalFoundries and IBM, underscores this strategy.

    In September 2020, we conducted an in-depth analysis of the custom and semi-custom chip sector at Marvell, and now we will begin monitoring Marvell’s financial performance, as many believe the company can compete with Nvidia, AMD, Intel, Cisco Systems, and Broadcom in the areas of compute, storage, and networking, while also collaborating with them to adapt technologies aimed at reducing the costs of GenAI systems and taking on Nvidia’s dominance in AI hardware and software.

    With the inclusion of DSPs and optical modules from the $10 billion Inphi acquisition completed in October 2020, Marvell enhanced its datacenter and 5G interconnect operations and complemented its existing Prestera and future Innovium Ethernet switching products.

    Many components are in place for Marvell to gain from a significant restructuring of the datacenter to support AI workloads, at a notable expense of $17.9 billion in cash and stock through those four acquisitions. The assembly of datacenter technologies that Marvell has coordinated is purposeful, and the datacenter sector is on an upward trend. However, as demonstrated by its latest financial outcomes, tangible results are not yet evident in its P&Ls.

    During its first quarter of fiscal 2025, which concluded in early May, Marvell reported a revenue drop of 12.2 percent to $1.16 billion, reflecting an 18.6 percent decline sequentially from the prior quarter of fiscal 2024, which ended on February 3. The operations led to a loss of $152 million, with a reported net loss of $215.6 million. The company held $848 million in cash and had just over $4 billion in long-term debt.

    The recent quarter losses have raised concerns, making it challenging to determine whether these are a result of decreasing sales in traditional datacenter compute, storage, and interconnect sectors, or if the growing custom silicon business Marvell is doing with hyperscalers and cloud builders, getting it produced through TSMC foundries on cutting-edge processes, is negatively impacting profitability. Similar to other chip manufacturers and system builders, it is difficult to ascertain because they do not disclose specifics about the profitability of their AI-related ventures. However, it certainly appears that Hewlett Packard Enterprise, Dell, Lenovo, Cisco Systems, and Supermicro are facing difficulties in achieving profits from their expanding AI operations.

    In the quarter, Marvell’s Datacenter segment reported sales of $816.4 million, an increase by a factor of 1.87 compared to the same period last year and a 6.7 percent rise sequentially. Matt Murphy, Marvell’s president and CEO, indicated during a discussion with Wall Street analysts that substantial growth from the “cloud” segment more than compensated for a “higher than seasonal decline” in chips sold for products targeted at enterprise, on-premises datacenters.

    Revenues for the fiscal period saw significant enhancement due to initial shipments of custom accelerators for hyperscalers and cloud providers. Several years back, AI chip startup Groq collaborated with Marvell to assist in designing and producing its TSP accelerators, and now Marvell has partnerships for design and manufacturing with three out of the four major hyperscalers and cloud providers in the United States.

    While Marvell does not disclose specific names associated with these devices, it is widely believed that the latest Trainium2 AI training chips from Amazon Web Services are currently ramping up production with Marvell and TSMC, with future Inferentia3 AI inference chips expected to ramp in 2025. (These Inferentia3 chips have not yet been announced but may be revealed shortly.) Google’s “Cypress” Axion Arm server chips also appear to be emerging with Marvell’s assistance and are currently ramping. Additionally, Microsoft is reportedly collaborating with Marvell for an upcoming version of its “Athena” Maia series of AI accelerators, anticipated to ramp up in 2026. (These may be informally referred to as Athena2 and categorized as the Maia 200 series during production.) Microsoft introduced the Maia 100 series alongside their corresponding Cobalt 100 series Arm server CPUs in November 2023.

    The growth of Marvell’s Datacenter group is being driven by custom silicon partnerships with hyperscalers and cloud providers, along with their uptake of networking and interconnect solutions. Murphy expressed during the call that revenues for this segment are projected to rise “in the mid-single digits” sequentially in fiscal Q2. The company has developed a range of coherent DSPs utilized as the foundation for datacenter interconnects (DCI) that can extend up to 1,000 kilometers, and these are expected to generate a $1 billion business over the long term, with the overall DCI market projected to grow to $3 billion by the end of calendar 2028. Marvell’s PAM-4 DSPs are also being embraced by hyperscalers and cloud providers and are expected to contribute an additional $1 billion in revenue over a similarly extended period. (Again, presumably by 2028.)

    Marvell has recently ventured into the PCI-Express retimer chip market, competing with Astera Labs, which believed it would dominate this sector until Broadcom reentered it this year, followed by Marvell’s entry. These retimer chips facilitate the connection between flash storage, accelerators, and PCI-Express controllers embedded in host CPUs.

    “We perceive a significant opportunity approaching with the data center TAM predicted to rise from $21 billion last year to $75 billion by calendar 2028 at a 29 percent CAGR,” Murphy stated during the Wall Street call. “We identify numerous prospects across compute, interconnect, switching, and storage, hence we anticipate doubling our market share over the coming years from our approximately 10 percent share last fiscal year.”

    These figures align with Marvell’s discussions at its accelerated infrastructure event earlier this year, which we could not attend due to medical issues at home, but from which we are extracting information for this analysis.

    At its AI Era event in April, Marvell reported approximately $200 million in AI-related connectivity sales for fiscal 2023, which is projected to exceed $550 million in fiscal 2024. In fiscal 2025, the current fiscal year, Marvell expects its connectivity and custom compute sectors to drive over $1.5 billion in sales (roughly a $1 billion increase) and anticipates AI revenues to contribute an additional $1 billion or more in fiscal 2026, surpassing $2.5 billion.

    It is useful to contextualize this and the overall trends for Marvell with broader data. Below is how Marvell views the datacenter semiconductor total addressable market (TAM), starting from the baseline of calendar 2023.

    According to various sources, Marvell estimates that global datacenter capital expenditures were around $260 billion in 2023. Out of that, $197 billion was allocated for IT equipment, excluding the physical datacenter infrastructure that supports and cools that IT equipment. Within this $197 billion earmarked for equipment, approximately $120 billion was spent on semiconductor chips, leading to a reduction in the datacenter TAM to roughly $82 billion when excluding different types of memory and other chips not covered by Marvell’s products.

    The majority of this expenditure is for compute, and this revenue distribution reflects the architecture of distributed computing systems. That pie chart on the right could essentially represent a bill of materials cost for an HPC or AI cluster.

    To delve deeper into the compute category, Marvell and its analysts believe that around $26 billion in general-purpose compute was sold in 2023, alongside about $42 billion in accelerated compute — including GPUs, TPUs, and other types of parallel accelerators frequently mentioned — making up a total of $68 billion. Looking toward calendar 2028, Marvell and its consultants expect the compute market to grow at a compound annual growth rate of 24 percent, reaching $202 billion, with general-purpose compute seeing a CAGR of 3 percent to hit $30 billion by 2028, while accelerated compute is projected to grow at a CAGR of 32 percent to reach $172 billion by 2028.

    Within those compute figures, custom accelerated compute engines made up 16 percent of total accelerated compute in 2023, amounting to approximately $6.6 billion. Depending on varying estimates from Marvell’s sources, this sector is expected to grow at a CAGR of 32 percent to $27.5 billion while maintaining a 16 percent share of the total or at a CAGR of 45 percent between 2023 and 2028 to $42.9 billion, representing about 25 percent of the total.

    Over the period of our financial evaluation, which spans from the February 2008 quarter through the May 2024 quarter, Marvell has reported $53.63 billion in sales, alongside only $1.99 billion in net income, equating to 3.7 percent of revenue. Additionally, the company has experienced extended periods of financial losses. We understand the reasons for this, and we commend the company for continuously reinventing itself to tackle new markets and for making acquisitions to solidify new foundations. However, the demands of hyperscaler and cloud builder clients can be considerable, leaving minimal profit margins for their partners. If Nvidia reduces its prices, it could undercut numerous homegrown accelerator initiatives. Similarly, Intel, AMD, and the Arm collective could follow suit with CPUs, reducing the appeal of proprietary CPUs.

    We are skeptical that this will occur. It seems more probable that hyperscalers and cloud builders will aim to govern their own futures and utilize homegrown chips as leverage. Consequently, there is a potential for Marvell to benefit from these developments.

  • Sell Chrome to end search monopoly, Google told

    Sell Chrome to end search monopoly, Google told

    Google is facing significant challenges. As my colleague Dan Milmo reported, the US Department of Justice “has proposed a comprehensive overhaul of Google’s structure and business practices, which includes the sale of its Chrome browser, in order to eliminate its monopoly on internet search.” This initiative follows a major court ruling last August where a federal judge concluded that Google had breached antitrust laws and maintained an illegal monopoly over search services. The Justice Department’s demand is straightforward: “Google must divest Chrome.” Regarding Android, the Department proposes two possible solutions: divestiture or submit to government oversight.

    Both of these demands pose enormous obstacles to Google’s diverse, highly profitable advertising business and would represent a worst-case scenario for the firm.

    In a strongly defensive blog entry, Google’s chief legal officer, Kent Walker, described the Justice Department’s suggestions as “staggering,” “extreme,” and “unprecedented government overreach.” Walker is likely under considerable pressure at this time. The company intends to present its own proposals next month and appeal its initial court loss. His tone, however, was at times nearly comically exaggerated: “As just one example, the DoJ’s proposal would literally require us to implement not just one but two separate choice screens before accessing Google search on a Pixel phone you purchased.” Not just one, but two different choice screens??!!

    The Justice Department asserts that its aim is to foster competition. Its attorneys stated in a court document: “A remedy for Google’s unlawful monopolization must simultaneously (1) liberate these markets from Google’s exclusionary practices; (2) open them up to competition; (3) deny Google any benefits from its statutory violations; and (4) prevent Google from monopolizing these and related markets in the future.”

    Google search forms the foundation of the company’s profitable advertising business; Chrome acts as the second pillar. It is the world’s most widely used browser, capturing almost two-thirds of internet users. It serves as a significant source of browsing data and a critical entry point to Google search and the associated ads displayed via Google search.

    The advertising business is the primary source of the company’s earnings and importance, making Chrome a vital component for Google. The loss of Chrome would severely impact the ad business and shrink Google’s operations. That aligns with the Justice Department’s objective. Google argues that divestment would undermine US leadership in the technology sector; the Justice Department contends that Google’s monopolistic behavior is detrimental to US leadership in the tech industry.

    Google might also be compelled to divest Android, the leading smartphone operating system. Android similarly serves as a pathway for data that is utilized for ad sales. Selling Android would represent a substantial blow to Google’s business. A more intriguing scenario regarding Android would be its submission to government regulation. What design choices would a government committee make? It would be interesting to witness the aesthetic features of a government-controlled smartphone operating system. Two separate choice screens? Sweet suffering Jesus!

    Without Chrome, Google would forfeit access to the highly lucrative youth market. The company’s Chromebooks are affordable devices used by schools to distribute laptops to students. Those laptops operate on Chrome OS, an operating system tailored for web browsing and online tasks. Young users who become familiar with one company’s products are likely to seek out those products in adulthood. Apple has claimed that training school-age users on its devices can create a significant pipeline of future customers.

    Defaults hold significant power, whether they manifest as devices in educational settings or as the search engine that appears in your browser’s address bar. Even if Google manages to overturn the mandated divestment of Chrome, it seems probable that the company will have to terminate its deal worth at least $20 billion with Apple to keep its search engine as the default option in the Safari browser. Google’s only apparent concession, according to Walker’s blog post, is that it would accept modifications, perhaps even complete cancellations, of those agreements.

    Walker indicates that the Justice Department might have suggested remedies related to “search distribution agreements”—Google’s contracts with browsers like Firefox. If even Google’s chief legal officer suggests he would have preferred changes to those agreements, it’s reasonable to conclude that he would have welcomed those changes. The browser agreements may soon no longer be in effect. You, as the user of the product, might find yourself needing to select a default search engine for your iPhone’s browser. I would recommend exploring alternatives to Google, perhaps the privacy-oriented DuckDuckGo, just for the fun of it. You can always revert back. Google will still be there, awaiting your return.

    A few weeks back, Elon Musk, known as “First Buddy,” and Vivek Ramaswamy, who unsuccessfully ran for president, were officially assigned as leaders of a new Department of Government Efficiency. Musk prefers to refer to this department as Doge, which, despite not falling under the US government, has received a gray checkmark on Twitter/X, suggesting it is a “government or multilateral organization account.” Essentially, Musk and Ramaswamy are advisers to Trump. The House oversight committee is establishing a subcommittee to collaborate with them. It’s somewhat humorous that a bureau aimed at reducing bureaucracy requires two leaders (along with Marjorie Taylor Greene’s involvement in the House).

    In an article published in the Wall Street Journal, they present their vision for this non-governmental agency. Their strategy primarily revolves around executive actions, relying on Trump’s decrees, predicting that the conservative Supreme Court will support these moves. They discuss efficiencies in broad terms—deliberately avoiding specific details. For example: “A drastic reduction in federal regulations provides sound industrial logic for mass head-count reductions across the federal bureaucracy.” This translates to: “We will dismantle laws to enable significant layoffs. This will decrease government expenditures and enhance the productivity of individual employees.”

    In a manner reminiscent of Trump, they outline their adversaries by listing cost-cutting targets: the media, international collaboration (priority for America, naturally), and liberals. They highlight examples of funds to eliminate, such as “$535 million annually for the Corporation for Public Broadcasting; $1.5 billion for international organization grants; and nearly $300 million for progressive groups like Planned Parenthood.” Simultaneously, they assert that large-scale federal employee dismissals will not be politically motivated but merely apolitical “reductions in force.” They also vow to mandate that all employees must be present in the office five days a week.

    Musk has made substantial efforts to portray Doge as a cutting-edge initiative, yet nothing could be considered less edgy or appealing than federal spending policies.

    To achieve Doge’s ambitious goals worth billions, Musk will need his talent for motivating people. Just the week prior, the planet’s richest individual requested applications from “high-IQ revolutionaries” for his new project. The incentives? Long hours of “tedious work” (his own description) and no compensation.

    Musk and Ramaswamy’s grasp of government seems limited based on their public comments, which may indeed be the intention behind their roles but also presents a considerable obstacle. They propose to eliminate all government programs lacking active congressional approval. This idea appears logically sound on the surface. However, as one person noted on X, such a move would result in cutting healthcare for all US military veterans. The authorization for the Veterans’ Health Care Eligibility Act expired in 1998. Undertaking such an action would likely be a massive political blunder and very improbable to achieve, even if it could save taxpayers approximately $120 billion.

    Musk has been designated as Trump’s “secretary of cost-cutting.” If you’re curious about his past cost-cutting methods, the New York Times has compiled a list of expenses he has reduced across his various companies. In brief: His strategies were effective at SpaceX, but less so at Tesla. SpaceX’s Falcon 9 rocket costs around $550 million, while NASA has estimated that the same spacecraft would cost the agency about $4 billion to construct. At Tesla, Musk opted not to use pricier radar sensors for the full self-driving capabilities of his vehicles, choosing cameras instead. Currently, the US is investigating the involvement of this autonomous driving software in several fatal accidents.

    Google has stated that requiring it to sell Chrome, the world’s leading web browser, would negatively impact consumers and businesses.

    The US Department of Justice (DOJ) is expected to present this measure to a judge on Wednesday, according to Bloomberg’s reports.

    Judge Amit Mehta concluded in August that Google maintains an online search monopoly and is evaluating potential remedies or penalties.

    The DOJ has remained silent on this report, but Google is clear that it opposes the proposal.

    “The DOJ keeps advancing a radical agenda that extends well beyond the legal concerns of this case,” Google executive Lee-Anne Mulholland stated.

    Additionally, Google is likely to be required to implement new regulations regarding its artificial intelligence, Android operating system, and data handling.

    “The government’s interference in these areas would harm consumers, developers, and American technological leadership at exactly the critical time it is most needed,” added Ms. Mulholland.

    Chrome holds the title of the most widely used browser globally, with web traffic analyst Similarweb recording its global market share at 64.61% in October.

    At the same time, Google search commands nearly 90% of the global search engine market share as of October, according to Statcounter.

    It also serves as the default search engine in Chrome as well as in numerous smartphone browsers, including Safari on iPhones.

    Judge Mehta remarked in his August ruling that the default search engine represented “extremely valuable real estate” for Google.

    “Even if a new competitor were adequately equipped to bid for the default position when a contract expires, such a company could only compete if it were willing to pay partners billions of dollars in revenue sharing,” he noted.

    The DOJ was anticipated to submit its final proposed remedies to the court by Wednesday.

    In an October filing outlining initial proposals, it mentioned that it would contemplate pursuing a break-up of Google.

    The potential remedies included “preventing Google from leveraging products like Chrome, Play [its app store], and Android to benefit Google search and Google-related products,” it stated at the time.

    ‘Splitting off’

    Google has consistently denied being a monopoly in online search.

    In response to the DOJ’s October filing, Google asserted that “splitting off” segments of its operations like Chrome or Android would “damage them.”

    “Separating them would alter their business models, increase device costs, and weaken Android and Google Play in their competitive standing against Apple’s iPhone and App Store,” the company contended.

    It also claimed that this would complicate efforts to maintain Chrome’s security.

    What implications could the Google monopoly ruling have for you?

    According to the company’s latest quarterly report, revenues from its search and advertising sectors grew by 10% to reach $65.9 billion.

    Chief executive Sundar Pichai mentioned that millions of users are now accessing the company’s AI search tools.

    Investors have been closely monitoring Google’s stock price on Tuesday, following reports regarding the DOJ’s proposed remedies.

    Government lawyers have also suggested that District Judge Amit Mehta compel the company to refrain from establishing contracts with firms—including Apple and Samsung—that designate its search engine as the default on numerous smartphones and browsers.

    The proposed remedies arise from a significant anti-competition ruling issued in August, where Judge Mehta determined that Google unlawfully suppressed its competition in online search.

    The Department of Justice was accompanied in the filing by a coalition of US states advocating that the changes would assist in opening a monopolized market.

    “Restoring competition in the markets for general search and search text advertising as they currently exist will necessitate reinitiating the competitive process that Google has long stifled,” the government lawyers stated.

    In response, Google remarked that with its proposals, the DOJ “opted to promote a radical interventionist agenda that would harm Americans and the United States’ global technology leadership.”

    “[The] DOJ’s excessively broad proposal goes far beyond the Court’s decision,” asserted Kent Walker, president of global affairs at Google.

    “It would dismantle a variety of Google products—even those beyond Search—that people cherish and find useful in their daily lives.”

    Google is expected to present its own proposed remedies by December 20.

    Judge Mehta plans to deliver a decision by the summer of 2025.

    According to web traffic analysis platform Statcounter, Google’s search engine represents approximately 90% of all online searches globally.

    Government attorneys further mentioned that Google’s control of the Chrome browser and the Android operating system has enabled it to direct users to its search engine.

    Part of the proposal included preventing Google from re-entering the browser market for five years.

    The DOJ also suggested that there be court oversight of Android to ensure the company avoids using its ecosystem to “favor its general search services and search text ad monopolies.”

    A new administration

    The DOJ’s lawsuit against Google was initiated in the final months of Donald Trump’s first administration.

    With the President-elect scheduled to resume office on January 20, there are questions about whether his new administration will adopt a different stance on the case.

    “It would be unusual for the second Trump administration to withdraw from a lawsuit they initiated themselves,” stated Rebecca Allensworth, associate dean for research and anti-trust professor at Vanderbilt Law School.

    Even if Trump attempted to halt the case from advancing, which Prof Allensworth perceived as unlikely, the states included as plaintiffs could continue independently.

    “With that in mind, they can’t eliminate it,” she remarked. “I believe the federal government will maintain its focus, but how aggressively they’ll pursue it and what they will demand remains quite uncertain.”

    According to Professor Laura Phillips-Sawyer of the University of Georgia School of Law, the proposed changes could significantly impact the restoration of competition in the online search market.

    The user data that Google accumulated due to its dominance in search aided in “refining Google’s search algorithm and selling text ads,” Professor Phillips-Sawyer explained.

    “However, those contracts also render it impossible for any new entrants in search to establish a distribution channel, and without a real chance of reaching consumers, no one will invest in such innovation.”

    She suggested that if Mehta accepts the government’s proposals, it could alter the competitive landscape.

    Dismantling the band

    Separating Google’s operations into smaller segments is arguably the most radical suggestion raised in response to the ruling from August.

    The Department of Justice (DOJ) has requested US District Judge Amit Mehta to contemplate this action as he considers what measures—or “remedies”—to implement to address Google’s monopoly.

    In a court filing dated Wednesday, November 20, it was proposed that the technology giant should be required to sell its Chrome browser, the most widely used browser and a key pathway to accessing its search engine.

    However, Google encompasses more than just search services.

    Consider Android, which the company acquired for $50 million (£39.3 million) in 2005 and now operates on the majority of smartphones, or YouTube, purchased for $1.65 billion in 2006, which now generates many times that amount in revenue annually.

    The DOJ has proposed that Google should also be compelled to divest Android in addition to Chrome as a “simple” method to prevent it from favoring its search engine over competitors’, although it has also suggested behavioral remedies as an alternative.

    In a blog post, Google stated that selling Chrome and potentially Android could compromise the security and privacy of these products.

    Another possible remedy revolves around Google’s practice of compensating other companies to use its services.

    The US government noted that Google is currently paying substantial sums to companies like Apple each year to be pre-installed as the default search engine on their devices or platforms.

    The judge concurred with this point.

    The argument is that if Google had not invested that money, larger firms might have been encouraged to create their own search experiences.

    As a result, for instance, Apple’s Safari browser defaults to using Google whenever someone searches the web.

    If remedial actions considerably impacted Google’s ability to compensate other companies for their usage, it could lead those firms to establish a competitor.

    However, they would encounter Google’s exceptionally strong brand recognition in search. Despite its own prominent brand, it is hard to envision instructing someone to “Apple” something.

    Apple will certainly be eager to maintain its revenue from Google, which, according to one analyst, was around $20 billion in 2022.

    “Any disruption to this revenue stream will significantly impact Apple,” stated Dipanjan Chatterjee from Forrester Research.

    “As this case progresses through the legal system, and the most likely outcome seems to be the opening up of search engine exclusivity, expect a brand as focused on customer experience as Apple to have a Plan B to ensure a seamless transition for its users.”

    Easier to foresee

    A more plausible scenario is the introduction of a choice screen, prompting users who open a browser for the first time to decide between Google or alternatives like Microsoft’s Bing.

    The DOJ has advised the court to consider implementing choice screens for users who have not previously selected a default search engine in their proposed solutions.

    However, it is somewhat difficult to envision this leading to a mass exodus from Google, mainly because it generally functions effectively for most users.

    Those of us with gray hair may remember Google as one of several search engines that arose during the early stages of the internet, alongside familiar competitors like Yahoo and Ask (previously known as AskJeeves), and perhaps less-known rivals like Lycos and AltaVista.

    Throughout the following decade, Google didn’t just become the leading player in the market; it became integrated into our language.

    Despite Microsoft’s introduction of its competing service, Bing, in 2009, nothing has yet dethroned Google.

    Microsoft’s CEO Satya Nadella testified in Google’s trial, likely hoping that a ruling like this could finally give Bing a competitive boost.

    “The court may explore alternative ways to dismantle Google’s status as the default search engine, but some of those measures may extend beyond the circumstances driving this case,” remarked Professor Anu Bradford from Columbia Law School.

    “For instance, the European Union is taking further steps with its recent Digital Markets Act, which requires even Google’s own Android devices to offer users a ‘choice screen’ to select their preferred search engine upon setup.

    “One question is whether this new ruling paves the way for similar regulatory demands in the future.”

    Patience required

    Whatever the outcome, previous experience indicates that it won’t occur swiftly.

    In 1999, Microsoft faced a scenario strikingly akin to the one Google is currently experiencing.

    The company had just been determined by a US judge to have established a monopoly, and a year later, a court mandated the company’s breakup.

    Microsoft contested the ruling, and in 2001, the initial decision to dismantle it was reversed.

    By the end of 2002, Microsoft had reached a settlement with the US Department of Justice, which a judge approved.

    However, some US states disagreed, and it wasn’t until 2004—five years after the initial ruling—that the settlement was officially ratified.

  • Microsoft faces £1bn class action

    Microsoft faces £1bn class action

    Thousands of businesses in the UK may receive compensation if a legal action against tech giant Microsoft is successful.

    Regulatory expert Dr. Maria Luisa Stasi is accusing the tech behemoth of overcharging companies for its Windows Server software, which is used in cloud computing. She is pursuing compensation exceeding £1bn on behalf of UK companies. The BBC has reached out to Microsoft for a response.

    The lawsuit is organized on an “opt-out” basis, meaning that all UK organizations are initially represented unless they choose not to participate.

    This case represents the latest class action lawsuit filed at the UK’s Competition Appeal Tribunal against major tech companies, with Facebook, Google, and mobile phone firms also facing other legal actions.

    Such claims remain relatively new in the UK, as they were introduced in 2015, so there is limited precedent to gauge the likelihood of success—although the outcome may take several years to materialize.

    This development coincides with the UK’s Competition and Markets Authority (CMA) investigating the cloud computing sector in the UK.

    In general, cloud computing refers to data that is stored online and can be accessed from any location at any time.

    It plays a crucial role in the functioning of the modern world, with applications ranging from vast data storage to video and music streaming.

    Cloud computing has become essential for how many businesses operate today.

    Typically, this involves either using Microsoft’s Azure platform or forming agreements with other providers like Amazon and Google, who may then license software from Microsoft.

    The dispute over licensing is at the heart of the controversy, with Google informing the CMA in June: “We believe Microsoft’s licensing practices both raise rivals’ costs and weaken rivals’ ability to compete for a significant proportion of customer demand.”

    Microsoft has firmly rejected these claims, stating in its response to the investigation in July that its licensing terms “do not meaningfully raise cloud rivals’ costs.”

    The legal claim filed today asserts that “many thousands” of UK businesses may have been impacted.

    It contends that small enterprises are “particularly hard-hit,” citing Office for National Statistics data indicating that more businesses closed than were established in 2022.

    “In simple terms, Microsoft is penalizing UK businesses and organizations for utilizing Google, Amazon, and Alibaba for cloud computing by forcing them to pay more for Windows Server,” Ms. Stasi stated.

    “By doing this, Microsoft seeks to push customers toward using its Azure cloud service and limit competition in the sector.

    “This lawsuit intends to challenge Microsoft’s anti-competitive conduct, compel them to disclose the extent to which UK businesses have been illegally overcharged, and return those funds to organizations that have been treated unfairly.”

    Stasi represents customers of Amazon, Google, and Alibaba but does not represent any of those companies, her spokesperson informed CNBC.

    The CMA is preparing “behavioral” remedies that address anti-competitive practices in the cloud sector following a months-long investigation, with two sources informing CNBC last month that a provisional decision could be expected as early as this week.

    The CMA has chosen not to comment on the specific timing of its provisional decision. However, it has previously set a deadline of November to December 2024.

    Earlier this year, Microsoft reached a settlement of 20 million euros ($21 million) with the cloud trade body CISPE and its members, resolving an EU antitrust complaint that accused the tech giant of unfair software licensing practices within its cloud division.

    As part of this agreement, Microsoft consented to charge companies the same price for using its software on smaller cloud providers’ systems as it does on its own Azure platform.

    However, in September, Google lodged a new antitrust complaint against Microsoft with the European Commission, which is the executive body of the EU.

    The complaint alleged that Microsoft’s software licensing terms effectively bind businesses to its Azure platform and complicate the process of switching providers, thereby tightening its control over the cloud market.

    Solange Viegas Dos Reis, chief legal officer of the French cloud company OVHCloud, told CNBC that some cloud hyperscalers are essentially “selling two products that should be completely separate” — commonly used software and cloud infrastructure.

    There’s also the issue of hyperscalers providing more functionalities of their software when it operates on their own cloud services compared to third-party cloud services, Dos Reis noted without specifying any particular vendor.

    From 2017 to 2022, European cloud firms experienced a decline in market share, dropping from 27% to 13%, while the overall European cloud market grew fivefold to reach 10.4 billion euros ($11 billion), as reported by Synergy Research Group.

    The topic of software licensing in the cloud remains one that has not been previously evaluated, Dos Reis mentioned in a CNBC interview last week, adding that OVH has “a lot of hope” regarding the CMA’s actions.

    What was the Microsoft Antitrust Case?

    The antitrust case involving Microsoft emerged as one of the most prominent legal battles a few decades ago. In the 1990s, U.S. federal regulators filed a lawsuit against Microsoft, which was then the leading software company globally. The Federal Trade Commission initiated an inquiry in response to Microsoft’s increasing dominance in the personal computer market.

    The purpose of the investigation was to assess whether Microsoft was attempting to monopolize the personal computer sector. The federal agency concluded its inquiry, but the U.S. Department of Justice resurrected the issue in 1998.

    The Justice Department initiated antitrust proceedings against the software giant. These charges arose from Microsoft’s practice of bundling extra applications with its operating system, meaning customers wishing to use a specific Microsoft application had to purchase the Microsoft Windows operating system.

    Additionally, Microsoft provided its browser software, Internet Explorer, to consumers without charge. This strategy led to a concentration of market share, ultimately contributing to the decline of Netscape, Microsoft’s main competitor at the time. The Department of Justice claimed that Microsoft purposefully made it extremely challenging for consumers to install competing software on personal computers that utilized Microsoft’s operating system.

    What Exactly Are Antitrust Laws?

    Antitrust laws are established by governments to promote fair competition in the marketplace. These laws ban practices that negatively affect free markets and create obstacles to entry. Common examples include industry-wide price-fixing, anti-competitive corporate mergers, and predatory pricing intended to sustain monopoly power.

    The primary goal of antitrust laws is to safeguard consumers from the adverse effects of market monopolies, which often manifest as higher prices for goods and services. Many companies attempt to evade legal repercussions by establishing themselves as market leaders and forming monopolies through acquisition or elimination of competition.

    In the U.S., antitrust laws were instituted by the Sherman Antitrust Act of 1890. This groundbreaking legislation prohibited trusts, cartels, and similar arrangements.

    The Outcome
    Microsoft lost its case against the government, with Judge Thomas Penfield Jackson declaring that the company breached several provisions of the Sherman Antitrust Act. However, the trial faced numerous challenges, including false and misleading testimonies, evidence tampering involving executive emails, and various courtroom distractions.

    During that period, Microsoft was regarded as one of the major innovators, and CEO Bill Gates was seen as exceptionally brilliant. Additionally, a significant number of economists argued that antitrust laws not only hinder innovation but also adversely affect consumers.

    A key argument from those defending Microsoft was that antitrust laws impede the success of domestic companies on a global scale, making them less competitive. This concern arose because most countries, except for those in the European Union, do not impose rigorous national antitrust regulations.

    The Legal Proceedings

    Microsoft was formally accused of establishing a market monopoly by making it harder for users to install competing software while simultaneously complicating the uninstallation process of its browser, Internet Explorer.

    The company contended that these practices were voluntary and that consumers had the freedom of choice thanks to alternatives like Macintosh and Unix. The government found that by suppressing competition, Microsoft posed a threat to innovation within the software sector. Consequently, the company was required to share its data with other third parties.

    Microsoft expressed strong disapproval of the ruling, claiming bias favoring the prosecution.

    Splitting Up Big Tech

    The government ruled that Microsoft should be divided into two distinct entities, one focused solely on the Windows operating system and the other managing all other software products created by Microsoft.

    Microsoft contested this ruling, and an appeals court reversed the decision. However, it established a precedent that resonates in current discussions advocating for the breakup of big tech among progressive U.S. politicians. For instance, numerous lawmakers propose that Amazon be divided into two separate entities, one for e-commerce and the other for Amazon Web Services.

    Consequences of the Ruling

    Even with the noted decline in the enforcement of antitrust laws in the U.S. recently, the Microsoft case played a pivotal role in fostering a market environment conducive to the rise of major companies today, such as Google and Apple.

    Revenue from Azure and other cloud services was up 33%, surpassing estimates

    Microsoft announced a better-than-expected earnings and revenue report for the first quarter of the fiscal year on Wednesday, but the stock fell 4% in after-hours trading following a forecast that indicated slower growth than anticipated.

    Here’s how the company fared compared to analysts’ predictions based on a survey conducted by LSEG:

    • Earnings per share came in at $3.30, exceeding the expected $3.10.
    • Revenue reached $65.59 billion, surpassing the anticipated $64.51 billion.
    • The revenue grew by 16% year over year for the quarter ending September 30, according to a statement.
    • Net income increased by 11% to $24.67 billion from $22.29 billion in the same quarter last year.

    For the ongoing quarter, Microsoft projected revenue to be between $68.1 billion and $69.1 billion. This range suggests a 10.6% growth in the middle of the forecast. Analysts surveyed by LSEG expected revenue of $69.83 billion.

    Due to delays from external suppliers in delivering data center infrastructure, Microsoft anticipates not being able to satisfy demand in the upcoming fiscal second quarter.

    “I am optimistic that by the second half of this fiscal year, the supply and demand will align better,” CEO Satya Nadella stated during a conference call with analysts.

    In August, Microsoft announced plans to revise how it reports business segments to align better with its management strategy. Revenue from mobility and security services, along with certain Windows revenue, is now part of the productivity and business processes unit, which encompasses Office software.

    Revenue from productivity and business processes grew by 12% to $28.32 billion in the quarter, exceeding the $27.9 billion consensus among analysts who were surveyed by StreetAccount. This figure is 38% higher than the $20.45 billion midpoint forecasted by management in July due to adjustments in the accounting.

    Investors gained greater insight into Microsoft’s cloud computing usage. For the first time, the revenue growth metric for Azure and other cloud services excludes mobility and security, as well as Power BI data analytics sales. Azure growth for the quarter was reported at 33%, or 34% when accounting for constant currency, with 12 points driven by artificial intelligence services. Consensus estimates for Azure growth were 32.8% according to CNBC, while StreetAccount estimated 29.4%.

    “There is still a significant demand that exceeds our capacity,” said Amy Hood, Microsoft’s finance chief, during the call.

    Hood projected Azure growth at constant currency for the fiscal second quarter to be between 31% and 32%.

    The overall intelligent cloud segment, which includes Azure, Windows Server, and enterprise services, brought in $24.09 billion in revenue, marking a 20% increase and slightly exceeding the $24.04 billion consensus from StreetAccount.

    On Tuesday, Google reported that its competing cloud business experienced a 35% annual growth to $11.35 billion. Amazon, which leads the cloud infrastructure sector, is set to disclose its results on Thursday.

    Microsoft has reduced the size of its segment called more personal computing due to changes in reporting. In the last quarter, it generated $13.18 billion in revenue, reflecting an approximate 17% increase compared to the previous year and surpassing the $12.56 billion consensus from StreetAccount.

    The firm experienced a 2% increase in the sales of devices and licenses for the Windows operating system to device manufacturers. Industry analyst Gartner estimated that PC shipments decreased by 1.3% during the quarter.

    Microsoft’s investments in artificial intelligence remain a crucial area of interest for investors, as the company works on developing its infrastructure and increasing expenditure on chips to accommodate larger workloads. Microsoft is the principal investor in OpenAI, the creator of ChatGPT, which reached a valuation of $157 billion in a financing round earlier this month.

    As of September 30, Microsoft had accumulated over $108 billion in finance leases that were yet to begin, a figure that UBS analysts have indicated might involve third-party cloud investments to satisfy AI demand.

    Concurrently, Microsoft has been increasing its spending on property and equipment. During the first quarter, expenditures surged by 50% year over year to $14.92 billion, while the consensus among analysts surveyed by Capital IQ was $14.58 billion.

    At the close on Wednesday, Microsoft’s stock had appreciated about 15% for the year, compared to a rise of around 24% in the Nasdaq over the same timeframe.

  • Telegram has agreed to join child safety scheme

    Telegram has agreed to join child safety scheme

    After years of neglecting requests to join child protection initiatives, the controversial messaging platform Telegram has decided to collaborate with a globally recognized organization to combat the proliferation of child sexual abuse material (CSAM).

    The Internet Watch Foundation (IWF) is utilized by leading online services to assist in identifying and eliminating CSAM and curb its distribution.

    Telegram had consistently declined to engage with the IWF or any similar programs.

    However, following the arrest of its founder Pavel Durov in Paris for Telegram’s alleged inadequacies in moderating extreme content, the platform has reversed its stance.

    The IWF has characterized Telegram’s choice as “transformational” but cautioned that it marks just the initial phase of a “much longer journey” for the application.

    “By becoming a member of the IWF, Telegram can start implementing our industry-leading tools to ensure that this material is not shareable on the platform,” said Derek Ray-Hill, Interim CEO of the IWF.

    ‘Dark web in your pocket’

    Telegram boasts around 950 million users globally and has previously promoted itself as an app centered on user privacy, in contrast to the policy standards prioritized by other major social media firms.

    However, reporting from the BBC and various news outlets has revealed that criminals utilize the app to promote drugs and offer services related to cybercrime and fraud, along with more recently, CSAM.

    This situation prompted one expert to liken it to “the dark web in your pocket.”

    In August, its billionaire owner was detained at an airport north of Paris.

    Mr. Durov faces allegations of failing to cooperate with law enforcement regarding issues such as drug trafficking, child sexual content, and fraud.

    French judges have prohibited the 40-year-old from leaving France while further investigations continue.

    The company asserts that his arrest is unjust, claiming he should not be held accountable for the actions of users on the platform.

    Nevertheless, Telegram has since announced a series of operational changes, which include:

    Stating that the IP addresses and phone numbers of users who violate its policies will be provided to law enforcement in response to valid legal requests.

    Disabling features like “people nearby,” which it acknowledged had issues with bots and scammers.

    Regularly publishing transparency reports detailing the quantity of content removed—something it had previously refrained from doing.

    Mr. Durov has also expressed his intention to “transform moderation on Telegram from an area of criticism into one of praise.”

    The collaboration with the IWF seems to be the latest stride in that direction.

    The IWF is among the few organizations worldwide that possess the legal authority to actively search for child sexual content for its removal.

    Its continuously updated list of known abusive content serves as a tool for websites to identify and block matches to prevent its distribution.

    Telegram claims that even before joining the IWF, it was successfully removing hundreds of thousands of abuse materials each month through its internal systems. The IWF membership will enhance its existing processes, the company stated.

    The app is marketed as a fully end-to-end encrypted messaging service, which implies that only the sender and recipient can read the messages—similar to WhatsApp and Signal.

    However, in reality, most communications occur with standard encryption, raising concerns about the extent to which it is secure from hacking and interception.

    Mr. Durov, who hails from Russia and currently resides in Dubai, holds citizenship in Russia, France, the United Arab Emirates, and the Caribbean island country of St. Kitts and Nevis.

    Telegram enjoys significant popularity in Russia, Ukraine, and other former Soviet states, as well as in Iran.

    Who is Pavel Durov and what is Telegram?

    Pavel Durov, the founder and CEO of Telegram, is currently under formal investigation in France as part of a probe into organized crime associated with the messaging app.

    Prosecutors in Paris stated that the 39-year-old billionaire is not in custody but is under judicial monitoring and must pay a deposit of €5 million (£4.2 million; $5.6 million).

    Mr. Durov, who is also a French citizen, is required to report to a French police station twice per week and is prohibited from leaving France.

    The actions taken by the prosecutors in France represent the latest development in an ongoing narrative that has generated considerable astonishment in the tech world.

    It is unprecedented for the owner of a social media or messaging service to be arrested due to how that platform is being utilized, which has sparked discussions about freedom of speech, accountability, and the responsibilities of social media and messaging company executives in the matter.

    Mr. Durov’s lawyer, David-Olivier Kaminski, claimed that Telegram adhered to all European digital regulations and maintained moderation standards comparable to other social networks.

    He remarked that it was “absurd” to imply that his client could be implicated “in criminal acts that don’t concern him either directly or indirectly.”

    Mr. Durov is a billionaire originally from Russia.

    He established the well-known Russian social media platform VKontakte.

    In 2014, Mr. Durov departed Russia after he declined to adhere to government requests to eliminate opposition communities on the site.

    A year prior, he launched Telegram and currently manages the company from Dubai in the United Arab Emirates (UAE), where he now resides.

    He possesses citizenship in the UAE and France, but Russia continues to regard him as its citizen.

    After his arrest, Telegram stated that Mr. Durov frequently traveled across Europe.

    In an April interview with conservative US media figure Tucker Carlson, Mr. Durov mentioned that he would reject specific requests from authorities to take down content from his platform.

    He remarked, “Where we believed it would cross the line—it wouldn’t align with our values of freedom of speech and the protection of people’s private communications—we would disregard.”

    What is Telegram?

    Telegram ranks among the largest social media and messaging platforms globally, alongside Facebook, WhatsApp, Instagram, TikTok, and WeChat.

    In July, Mr. Durov asserted that Telegram had reached 950 million monthly active users. It enjoys popularity in Russia and Ukraine, and pro-democracy movements in Iran and Hong Kong also utilize it.

    Telegram provides end-to-end encryption, which ensures that messages can only be accessed on the sending and receiving devices, though this is not the default configuration for users.

    The significant distinction between Telegram and comparable services like WhatsApp is the capacity of groups on Telegram.

    WhatsApp restricts group sizes to 1,000 users, while on Telegram, groups can have up to 200,000 members.

    The platform has faced criticism for the potential spread of disinformation in these large groups.

    Critics have contended that the platform has facilitated the dissemination of conspiracy theories, neo-Nazi content, pedophilic material, or terror-related information.

    In the UK, the app was scrutinized for harboring far-right channels that played a role in organizing recent violent disturbances in English cities, and cybersecurity experts have noted that its moderation of extremist and illegal content falls short compared to other social media platforms and messaging applications.

    Following Mr. Durov’s arrest, Telegram claimed its moderation practices “are in line with industry standards and are continually improving.”

    It asserted that it complies with European Union regulations, including the Digital Services Act, which aims to promote a secure and accountable online environment.

    “Nearly a billion users worldwide rely on Telegram for communication and for vital information,” stated the app’s comments.

    “We are looking forward to a swift resolution of this situation. Telegram stands with you all.”

    Historical opposition

    For instance, in 2019, BBC investigators uncovered evidence that pedophiles utilized both Telegram and Discord to share access to child abuse material.

    Other technology companies, such as Google’s YouTube, have made significant investments in combating child abuse materials and will remove them when they become aware of their presence.

    Tools from the Internet Watch Foundation (IWF) are employed by major platforms to assist in identifying and removing Child Sexual Abuse Material (CSAM) and preventing its distribution.

    To be fair, Telegram has previously asserted that reported child abuse images are typically processed within an hour. Discord has also claimed it actively seeks to safeguard its users and encourages them to only communicate with or accept invitations from people they already know.

    However, Telegram’s founder and CEO Pavel Durov has long been hesitant to participate in official initiatives, citing the platform’s strict privacy policies regarding the sharing of sensitive data with governmental bodies. He has vehemently opposed efforts by various governments to weaken end-to-end encryption or provide access to users’ messages.

    For example, Telegram declined to meet the demands of Russia’s FSB Federal Security Service, which sought access to certain messages.

    Child abuse crackdown

    Yet, the IWF has noted that Telegram has agreed to collaborate with the internationally recognized organization to curb the dissemination of child sexual abuse material (CSAM).

    “For the first time, the social media platform, which boasts over 950 million monthly active users, will utilize tools and data from the UK’s Internet Watch Foundation (IWF) alongside its own to detect, disrupt, remove, and block child sexual abuse imagery,” it announced.

    “Today (December 4), the IWF revealed that it has granted Telegram membership in an agreement that will enable it to access the IWF’s leading datasets and trusted technology to help combat child sexual abuse imagery on the platform,” it further stated.

    “This marks a transformative first step in a longer journey,” said Derek Ray-Hill, Interim CEO of the IWF. “Child sexual abuse imagery is a horror that plagues our world wherever it occurs.”

    “Now, by collaborating with the IWF, Telegram can begin deploying our leading tools to ensure that this material cannot be shared on the service,” Ray-Hill stated. “This is a significant moment, and we will work diligently with Telegram to make sure of that.”

    The IWF has previously stated it had confirmed thousands of reports of child se*ual abuse imagery on Telegram since 2022 – including category A imagery (the most severe kinds of child se*ual abuse), and imagery involving children younger than two years old.

    When the IWF reported this content to Telegram, it was removed by the platform.

    Telegram will now apparently use a range of IWF services, including taking IWF “hashes”, unique digital fingerprints of millions of known child sexual abuse images and videos, to instantly spot when this criminal content is being shared in public parts of the site.

    These will then be blocked and prevented. As well as this, the IWF will report directly into Telegram when child se*ual abuse imagery is detected and work with them to remove it swiftly. The IWF will work closely with Telegram to ensure its services are being used effectively.

    They will also deploy tools to block “non-photographic” depictions of child sexual abuse, including known AI child se*ual abuse imagery, as well as tools which will block links to webpages known to be harbouring child sexual abuse material.

    The IWF will also look to offer bespoke solutions to specific abuses of the site, including helping identify and stop accounts being used for distributing and profiting from commercialised child se*ual abuse material.

    “Telegram removes hundreds of thousands of child abuse materials each month, relying on reports and proactive moderation which includes AI, machine learning and hash-matching,” said Remi Vaughn, head of press and media relations at Telegram.

    “The IWF’s datasets and tools will strengthen the mechanisms Telegram has in place to protect its public platform – and further ensure that Telegram can continue to effectively delete child abuse materials before they can reach any users,” said Vaughn.

    Pavel Durov arrest

    The change comes after Pavel Durov, the Russian-born billionaire founder and owner of Telegram, is currently in France after he was arrested in August amid a police investigation into him allegedly allowing a wide range of crimes on the platform due to a lack of content moderators, coupled with a lack of co-operation with police.

    Prosecutors at the time claimed the platform has failed to take action against harmful and criminal content on the site, including child se*ual abuse imagery.

    French judges have barred the 40-year-old from leaving France pending further investigations, and Durov remains on bail.

    The company maintains that his arrest is unfair, and that he should not be held liable for what users do on the platform.

    Policy changes

    But since his arrest there has been changes. In September Telegram made a notable policy change to its long-standing refusal to co-operate with law enforcement about users or data on its platform.

    Telegram said it will hand over the IP addresses and phone numbers of users who violate its rules to authorities – but only with “valid legal requests.”

    And Durov has also vowed to “turn moderation on Telegram from an area of criticism into one of praise”.

    The partnership with the IWF appears to be the latest step in that process.

    Dubai-based Telegram is widely used in Russia and countries across the former Soviet Union and Middle East. It is said to be the most popular instant messaging application in parts of Europe, Asia, and Africa.

    In September Ukraine banned the platform on state-owned devices, due to national security concerns amid Russia’s illegal invasion of that country.

    In general, if we simplify things, all conversations and messages are encrypted to some extent, escalating to end-to-end encryption for calls or Secret Chats between two individuals, which effectively blocks interception in those scenarios — even by Telegram itself. Furthermore, you can set messages, photos, videos, and other files sent in Secret Chats to “self-destruct” a specified time after they’ve been viewed.

    Conversations in groups (i.e., involving three or more participants) do not include end-to-end encryption or self-destruction features, yet they remain a significant appeal of the app.

    Finally, it’s important to note that although Telegram is occasionally referred to as open-source, this designation solely pertains to the client software. On the server front, Telegram utilizes a proprietary protocol known as MTProto for message encryption. Generally, security experts favor standardized encryption libraries where all potential vulnerabilities are recognized and addressed.

    Are Telegram Channels secure?

    Users routinely create permanent groups and Channels, which can transmit messages to countless individuals. Both groups and Channels face some specific safety challenges. They may be leveraged to distribute scams, adult content, and misinformation, and have been associated with instigating violence or even genocide in regions like India, Pakistan, and Myanmar.

    Telegram does implement rules and algorithms to protect against such issues, including the promotion of any type of violence, yet it seems unable to enforce these policies reliably. Ultimately, the responsibility falls on users to be wary of others and the messages they disseminate, as well as to report any concerning content.

    Due to these factors, it may be wise to guide children toward safer platforms. If that’s not feasible, you can still navigate to Settings > Privacy and Security in the app and activate settings like group controls and Restricted Mode, the latter of which filters content such as explicit material and violence.

    A feature you might want to keep disabled is People Nearby. This function allows you to see other Telegram users in your vicinity, but it has previously been shown that a hacker could misuse this feature to pinpoint someone’s exact location. You can ensure your location remains hidden by heading to Contacts > Find People Nearby and selecting Stop Showing Me.

    Does Telegram gather data?

    Indeed. The company must retain certain data such as your username, device information, usage patterns, and connecting IP address. If applicable, it also logs other Telegram applications you’ve utilized and your history of changes to your username. This metadata is kept for a maximum of 12 months, but it isn’t used for advertising or other commercial motives.

    Keep in mind that law enforcement and intelligence organizations could potentially request Telegram to provide server-side data, or could directly target individuals by confiscating their devices or executing phishing and surveillance techniques. These scenarios are applicable to any online service, yet there have been real incidents involving Iranian dissidents.

    Is Telegram safer than WhatsApp?

    While Telegram is recognized as a messaging service emphasizing security and privacy, it isn’t necessarily superior to WhatsApp in every aspect. For instance, only Telegram’s Secret Chats offer end-to-end encryption. Conversely, WhatsApp provides end-to-end encryption for all messages. Telegram also collects more data, but the advantage is that it doesn’t utilize this data for commercial purposes, unlike WhatsApp.

    However, Telegram does allow users to conceal their number, a functionality that WhatsApp lacks. WhatsApp also imposes time restrictions on message deletions, while Telegram offers greater flexibility in this regard. Additionally, Telegram gives you more control over how messages automatically disappear, compared to WhatsApp, which has predefined timers of one day, seven days, or 90 days.

    In summary, Telegram can be safer than WhatsApp if you’re knowledgeable about how to protect yourself. Users who prefer a straightforward application without much customization will likely find WhatsApp to be the safer option due to its end-to-end encryption on all conversations.

  • Keeping Seniors Safe from Cyber Scams

    Keeping Seniors Safe from Cyber Scams

    For older adults, the risk of falling victim to scams or fraud is a significant concern. Criminals frequently target seniors, capitalizing on their trusting nature and possibly exploiting feelings of isolation or cognitive decline. The repercussions can be both financially and emotionally catastrophic. According to Age UK, individuals who are defrauded via phone in their homes are a shocking 2.5 times more likely to die prematurely or require long-term residential care within a year. With the evidence of telephone scams rising annually, safeguarding vulnerable members of our society has become essential.

    This is where Phonely steps in. With an in-house technology team, this forward-thinking telecom company is leading the charge in utilizing digital voice and VoIP to protect our loved ones from relentless telephone scammers. The core mission of Phonely is to restore safety to telephone calls, enabling the older generation to stay connected without fearing scams.

    “It’s heartbreaking to witness the reports in the media about elderly and vulnerable individuals being scammed and losing their life savings,” expressed Bryn Thompson, Phonely’s Marketing Director. “With many of our staff’s family members having fallen victim to telephone crimes, we united as a company and resolved to develop a system to thwart such reprehensible actions. Consequently, we have established robust defenses for our users through the combination of intelligent AI monitoring and swift human intervention.”

    Advanced keyword and voice analysis stand out as one of Phonely’s strongest attributes. The AI reviews all calls, listening for terms and phrases typically employed by scammers – including banking, password, deposit, and hundreds of other identified triggers. Upon detection of any such phrases, the system notifies the pre-selected trusted person through the Phonely mobile app. This is where both technology and human support complement each other seamlessly.

    “It’s like having a virtual security guardian monitoring your loved one’s calls,” Thompson clarified.

    In addition to receiving notifications for keywords, a trusted person can also be instantly informed if their loved one answers a withheld or international call, or if they remain on the phone for an unusually extended period. Once alerted, the trusted person can take proactive steps to offer assistance during an active call.

    “We’ve made it extremely simple for loved ones to provide immediate help if necessary,” stated Thompson. “Our live call join feature allows your trusted person to enter a call right away, enabling them to firmly but safely disengage any scammer and help their family member exit the situation.”

    Experiencing fear while using a telephone can be isolating. Phonely guarantees that no senior has to experience that confinement. This feature doesn’t solely rely on alerts. If a Phonely customer recognizes the need for assistance, they can dial #9 to invite their trusted person to the call. By enabling remote support from a trusted individual, Phonely ensures that no senior has to feel powerless against deception occurring in real time.

    “The live call join feature has potential applications beyond just scam protection. Sometimes, older adults may require assistance when discussing an account over the phone, such as with a utility provider. If they feel uncertain, they can invite their trusted person to help them navigate the conversation,” adds Thompson.

    How Phonely’s CallGuard effectively blocks scammers at every opportunity is crucial. Central to Phonely’s protection is its comprehensive CallGuard system, which incorporates the previously mentioned features. Here’s how the technology oversees calls at every stage:

    When an incoming call is received, CallGuard automatically verifies the caller’s number against a vast database of known scammers. If it’s recognized, the call will be blocked from reaching the user.

    If the call is not blocked, the caller first hears an anti-fraud message notifying them that the call is being recorded and monitored for the user’s safety – a warning that likely deters many scammers from trying to commit fraud.

    Once the user answers, the call is recorded, and Phonely’s AI assesses the type of number and listens for any of the hundreds of pre-programmed fraud trigger words and phrases. If the number is withheld or international, an immediate alert is sent to the trusted person. If the user remains on the call beyond the preset time limit, the trusted person will be notified. After the conversation, the trusted person will receive a notification if any keywords were mentioned during the call.

    During any live call, the user can invite their trusted person to join simply by pressing “#9.” Alternatively, a trusted person can take the initiative to join if alerts suggest ongoing fraud attempts.

    Thompson elaborated, “When a trusted person enters a call, there will be an announcement of that fact on the line. This alone should deter potential scammers and encourage them to hang up.” Following the end of calls, complete recordings and transcripts will be accessible for a trusted person to examine any concerns.

    Restoring trust in communication

    By combining cutting-edge technology with immediate human support, Phonely has developed a robust multi-layered defense against the flood of phone scams frequently aimed at older adults. However, in addition to providing financial security, Phonely’s technology reinstates something even more fundamental – the ability for vulnerable individuals to communicate freely without debilitating fear.

    “Feeling unsafe when using your own phone can be extremely isolating,” Thompson highlighted. “Phonely guarantees that no senior has to exist in that confinement. With our intelligent defensive technology and reliable human support network, they can use their phone confidently without the concern of being taken advantage of.”

    As the digital voice revolution renders landlines obsolete, innovative safeguards like Phonely’s CallGuard system will be essential for seniors to remain genuinely connected to the world without compromising their safety. By enabling secure, confident telecommunication, Phonely liberates older adults from the incessant scam callers who have victimized them for too long.

    Older adults are especially susceptible to subscription scams and aggressive technology sales. Here’s how to assist your family in acquiring the services and devices they require.

    So how can we support our elderly and at-risk individuals, who are often targets of scams and unethical business practices? I had a conversation with Genevieve Waterman from the National Council on Aging (NCOA), an expert in financial education for older adults. She quickly pointed out that assertive salespeople frequently utilize similar methods as scammers, creating a fabricated sense of urgency to secure a signature or sale.

    To begin assisting your loved ones, you may need to navigate some sensitive conversational territory. Some individuals may find it challenging to accept help, prefer to keep their financial matters private, or feel patronized by advice. Start by making it clear that they can seek your help if they wish, but be cautious not to sound judgmental if they decide to confide in you. Establishing an open dialogue about these topics can simplify matters in the future. It is most effective when it’s reciprocal, so share your concerns and seek advice, not just dispense it. After all, it’s not only older individuals who fall victim to scams.

    For those without family support, there are over 11,000 senior centers throughout the United States that can offer various assistance, including educational resources on digital skills. Local libraries also serve as excellent venues to discover digital literacy courses. The NCOA provides a wealth of valuable information on how to dodge text message scams, identify fraudulent tech support, or steer clear of phishing scams. The Better Business Bureau has a scam tracking tool where you can report suspected fraud and review known scams.

    There are a few straightforward guidelines that Waterman suggests can significantly reduce the chances of becoming a scam victim or being deceived:

    • Avoid clicking on links in text messages or emails. You can always reach out to companies independently to confirm that a communication is genuine.
    • Never disclose personal information, particularly your Social Security number. If it’s not necessary, refrain from sharing it.
    • Urgency is a warning sign. Whether it’s a scammer impersonating your grandchild requesting money or an aggressive salesperson, take a moment to pause and reflect before making a decision.

    In certain situations, it is important to address estate planning. This NCOA resource clarifies the distinctions between a living trust and a will. The unfortunate reality is that trying to formulate a plan after a relative has been diagnosed with dementia or is undergoing intensive treatment for a life-threatening disease can be exceedingly challenging. Knowing the appropriate steps to take following someone’s death can be overwhelming. We have a guide on drafting a living will, and post-loss technology to assist the bereaved is gaining popularity.

    Financial Health Assessments

    Beyond preventing fraud, it is crucial to periodically evaluate your financial situation. Subscriptions can accumulate, and many may no longer be worth maintaining. Waterman recommends conducting a financial review every six months to a year. Many companies raise prices for long-standing customers while offering attractive discounts for new clients. This is particularly prevalent in the insurance sector.

    Utilizing a comparison website or conducting online research followed by a phone call can often result in significant savings. You may not even need to change providers. You can look up offers from competing providers and then contact your current provider to share the lowest quote you received. They will often provide a discount and occasionally match the quote.

    You can flip the situation and take advantage of how challenging it is for certain companies to facilitate cancellations in order to obtain discounted rates. If you threaten to switch your internet, mobile plan, or TV streaming services, retention teams may propose discounts. While this may create more inconvenience than you’re willing to endure, and you must be ready to follow through with your decision to leave, it can result in considerable savings. We offer guidance on how to communicate effectively with customer service to achieve your desired outcome.

    If you are making a call on behalf of a family member, try to do it while they are present so they can respond and confirm their identity. At the start of the call, clarify that you are assisting an elderly or vulnerable family member, so the customer service representative understands the situation. Encourage your relatives to use strong passwords and one of the best password managers, as notes written on scraps of paper can easily be misplaced.

    We need to acknowledge that some security recommendations can have unintended consequences. I was taken aback to discover that one of my relatives had not installed any updates on his laptop since he purchased it five years ago due to concerns about scams. Unfortunately, this included essential Windows updates and security patches.

    A phone call or visit can often resolve concerns and misconceptions. We provide a guide on how to set up a smartphone for elderly family members. Let your relatives know they can reach out to you whenever they are uncertain about anything. Share your experiences, both positive and negative. Discuss scams and questionable deals while also acknowledging the companies that provide excellent service. By collaborating, we can make it significantly more difficult for both scammers and legitimate companies to take advantage of us.

    We are currently in a unique phase in human history where those raised with technology, often termed digital natives, have reached adulthood. From Millennials to Gen Z, these digital natives are navigating a world that seems almost alien compared to that of their grandparents. As technology continues to evolve rapidly, the digital divide affecting our older family members is widening significantly.

    For those generations who are deeply embedded in and reliant on technology, this digital gap complicates the ability to connect, communicate, and engage with older adults. Additionally, many seniors have a strong skepticism towards technology—and often for good reasons. A lack of foundational knowledge about the increasing complexities of modern technologies places our aging loved ones in a vulnerable situation, and opportunistic individuals are taking advantage of this.

    The FBI reports alarming scams that specifically target senior citizens. According to the FBI’s Internet Crime Complaint Center’s 2023 Elder Fraud Report, scams affecting older adults are prevalent and on the rise. Tech and customer support scams are the most frequently reported fraudulent schemes by victims over 60, typically executed by misleading these seniors into granting remote access to their computers under the pretense of providing tech or customer service support.

    Another widespread scheme—investment fraud—experienced a 300% increase in monetary losses from 2021 to 2022, primarily driven by the surge in cryptocurrency investment scams, with losses reported skyrocketing by 350%. The devastating impact of these scams on the elderly population is staggering, with over 88,000 victims reporting a total loss of $3.1 billion USD.

    AI is exploiting the weaknesses in today’s technologies. The frequency of these scams is on the rise and, with the assistance of artificial intelligence, they are becoming increasingly sophisticated. While older adults being deceived over the phone or online is not a new phenomenon, hackers are now leveraging these channels to deceive even more individuals using AI in malicious ways, making it nearly impossible for even tech-savvy adults to discern scams.

    In fact, the aforementioned FBI fraud report reveals that adults aged 30-39 (part of our digital native cohort) experienced the highest number of attacks, but individuals over 60 reported significantly greater financial losses. This information underscores the advanced nature of these scams and highlights the necessity to protect our elderly population from a new wave of fraudulent schemes. To address this, we must delve deeper into the mechanisms behind these scams and explore how technology can be harnessed in innovative ways to securely connect with our older loved ones.

    In a special segment on 60 Minutes, an ethical hacker and the CEO of the data protection company Social Proof Security demonstrated to staff how effortless it can be to deceive someone using AI technology. The hacker was not only able to manipulate a phone call to make it appear as if it originated from a colleague, but she also utilized AI to replicate that person’s voice during the call. Many of these frauds rely on information accessible on public websites, including phone numbers, addresses, and relatives’ names.

    They then take advantage of this information to persuade the individual on the phone or online that a family member requires assistance in the form of money or confidential information such as passport or license numbers. With applications now available that enable these scammers to align the caller ID with the voice of a friend or family member, these frauds have gained a new level of sophistication, making it possible to dupe nearly anyone. What implications does this have for demographics like older adults who may find it difficult to keep up with the advancing technology risks? Perhaps we could more effectively safeguard our aging loved ones using an unconventional approach—technology itself.

    As technology continues to evolve in a more digital landscape, it has become a crucial resource for enhancing services for senior care and improving older adults’ quality of life. Ranging from remote health monitoring to social interaction, technology presents innovative solutions that cater to the specific needs of seniors. However, with the advent of new technology also comes new challenges, prompting professionals to develop new initiatives to assist individuals over 60 in navigating these issues. For the average person, though, several straightforward tips exist to help protect yourself or seniors from technology-related scams.

    If technology is transforming services for seniors, how can we enable older adults to maintain healthier, more autonomous lives? Additionally, how can we assist in safeguarding them from individuals who exploit technology for fraudulent purposes?

    What Are the Possible Risks of Technology Scams for Seniors?

    While technology provides many advantages for seniors, it is vital to recognize the possible risks, especially in regard to scams and fraud that target older individuals. Seniors often find themselves more susceptible to technology scams due to factors such as limited technological knowledge, a trusting disposition, and feelings of isolation. Below are some prevalent technology scams that seniors should be wary of:

    What Are the Timeless Scams That Seniors Face?

    Two of the longstanding and traditional scams that many individuals fall victim to, not exclusively seniors, include the following:

    Phishing Scams: Phishing scams consist of fraudulent attempts to acquire sensitive data such as passwords, credit card information, or personal identification by impersonating a legitimate entity. Seniors may receive emails, text messages, or phone calls pretending to be from reputable organizations, like banks, government bodies, or technology companies, asking for personal or financial details. These scams can culminate in identity theft, financial loss, and unauthorized access to private accounts.

    Tech Support Scams: Tech support scams occur when scammers portray themselves as technical support agents from recognized companies. If someone reaches out claiming to represent a company like Microsoft or Apple, they might assert that the senior’s computer has a virus or a security problem. The scammer may request remote access to the senior’s computer, install harmful software, or impose excessive fees for unnecessary services. Such scams can lead to compromised personal details, financial loss, and harm to the senior’s computer.

    What Are the Recent Technology Scams That Seniors Should Beware Of?

    With technological advancements and increased internet access, seniors face new varieties of scams. Some of these include:

    Social Media Scams: Seniors may be targeted by scams on social media sites like Facebook, Twitter, or Instagram, where scammers set up fictitious profiles to impersonate friends or family. These fraudsters may send requests or messages asking for money, personal information, or help with deceptive schemes. Moreover, seniors could fall victim to romance scams, in which individuals posing as romantic partners forge relationships to exploit them for financial or personal benefit.

    Online Shopping Scams: Online shopping scams involve deceptive websites or sellers providing goods or services at reduced prices to entice seniors into making purchases. These scams often lead to receiving counterfeit or substandard products, unauthorized charges on credit cards, or failure to deliver purchased items. Seniors should exercise caution while shopping online and restrict themselves to trustworthy websites and payment methods.

    What Are the Advantages of Technology for Senior Health and Wellbeing?

    Although there are challenges associated with new technology, it also brings numerous advantages for seniors. Some of these include:

    Telehealth and Virtual Care: Telehealth services and online care platforms have revolutionized how seniors receive medical consultations and care. With video calls, seniors can consult with healthcare professionals, specialists, and therapists from any location, removing obstacles related to distance and transport. Telehealth appointments provide convenience, flexibility, and prompt access to medical guidance, making it easier for seniors to handle chronic illnesses, obtain preventive care, and address minor health issues.

    Safety and Security: Innovative solutions for improving seniors’ safety and security are offered by smart home technology and wearable devices. Devices like smart locks, doorbell cameras, and motion detectors enable seniors to keep an eye on their homes and receive notifications about unusual activities or emergencies. Wearable gadgets featuring GPS tracking and fall detection offer additional reassurance for seniors and their caregivers, allowing for quick assistance during emergencies.

    Social Connectivity: Technology is essential in reducing social isolation and loneliness among seniors. Social media sites, video calling applications, and online forums provide seniors with ways to stay connected with family, friends, and peers, regardless of where they are located. Virtual gatherings, online courses, and digital support networks create opportunities for social interaction, engagement, and significant relationships, enhancing mental wellbeing and alleviating feelings of loneliness.

  • Audio Games For Blind/Low Vision Gamers

    Audio Games For Blind/Low Vision Gamers

    Video games have evolved significantly from their early days as mere gadgets for entertainment. They encompass expansive worlds, creative spaces, educational environments, community hubs, and marketplaces. Today, video games are woven into the fabric of our digital landscape, regardless of the devices we use—be it smartphones or virtual reality headsets.

    However, despite this evolution, a large portion of society is still being excluded. As noted by Arianna Ortelli, co-founder and CEO of Novis Games, over 250 million individuals who are blind or visually impaired are mainly left out of this experience. This realization prompted her to embark on a journey to initiate change.

    In 2019, while studying economics in Turin, Italy, Arianna engaged in a project to develop a video game concept utilizing sound and vibration, enabling players to connect and enjoy outdoor gameplay. This experience sparked a moment of clarity for her.

    “We exchanged a look and thought: ‘If I can play this using just sounds and vibrations, then a blind person can too,” she recollects. This led her to ponder: How can all games be made more accessible for those with visual impairments?

    Shortly after this insight, Arianna participated in a meeting with her local blind association, where she met Marco Andriano. Excited by the prospect of making games accessible to more individuals like him, Marco eventually became her co-founder and Chief Marketing Officer.

    Through Marco, Arianna gained valuable insight into the various challenges that visually impaired individuals encounter while engaging with video games or interactive entertainment.

    “We started testing various games together back then. For instance, we examined football games across multiple consoles. In simpler games where there’s enough time for contemplation and possibly assistance from others, it’s doable,” she explains. However, she notes that many games are filled with intricate visual detail and often involve competing against other players, leaving little room for thoughtful decision-making.

    “This is true even for those with low vision. Just think about how it must feel without any vision. The initial entry into the game, such as navigating the first menu, can be particularly difficult. It’s hard to discern where to go to begin the game.

    “We exchanged a look and thought: ‘If I can play this using just sounds and vibrations, then a blind person can too.”
    — Arianna Ortelli

    With a better grasp of the subtle challenges involved, Novis Games started brainstorming solutions. Initially, they focused on creating their own original games, but soon recognized that the industry needed options applicable to game developers as a whole. As Arianna points out, integrating these features can be quite challenging and costly for developers to manage independently.

    They began by exploring ways to improve the user interfaces and menus of games to enhance accessibility. Utilizing existing technology, they developed methods to provide automated audio descriptions for menu items and relevant on-screen visuals. Following this, they concentrated on in-game object recognition and mapping.

    “We began developing 3D audio that can help users locate elements in the game as well as understand their significance. For example, as you navigate through a fantastical environment, you can detect if something is in your path and whether it poses a threat, is beneficial, or is an item to collect.

    After establishing these features, Novis Games began the process of bundling them into a tool that developers could implement across different games. In the past 18 months, they have created demos for various genres, including platformers, first-person shooters, and point-and-click adventures.

    Although Novis Games has primarily worked manually to incorporate its accessibility features into simpler games, its objective is to enhance the experience for a wider range of complex—and widely popular—genres for individuals with visual disabilities.

    To realize this aim, Novis Games is collaborating with Microsoft’s generative AI technology. By training the AI with their work on simpler games, Arianna believes the team will be able to scale their tools for use in more intricate situations.

    “Action games, where there are numerous elements and swift decision-making required, present a challenge. The greatest difficulty lies in automating this process. We believe we can train the AI to be adequately prepared.”

    Arianna points out that while it may not be feasible to make fast-action games entirely accessible for individuals with visual impairments, the initiative to create easily adjustable, AI-based tools to enhance accessibility will unlock new possibilities. She envisions different types of games where players with sight challenges can more easily assume various character roles.

    “If I’m unable to provide all the necessary information to certain players, perhaps they can still contribute in alternative ways. They might utilize sounds or their voice, fostering collaboration among players,” she notes.

    “What used to require us thousands of hours in development can now be accomplished in just a few minutes.”
    — Arianna Ortelli

    Novis Games has enhanced its AI capabilities through its participation in Microsoft’s Entrepreneurship for Positive Impact programme. This initiative supports early-stage start-ups focused on delivering social benefits, offering mentoring, technical expertise, increased visibility, and access to Microsoft technology.

    Arianna shares that her journey to joining the programme was both fascinating and transformative. Aspiring social entrepreneurs can apply through the programme’s website, and in 2021, the Novis Games team was invited to present a three-minute pitch in person to Microsoft Executive Vice President Jean-Philippe Courtois at an event in Milan. A few months later, they became part of the programme.

    “It was quite interesting!” she remarks. “It’s not merely a mentoring programme; it’s a tailored experience for each participating start-up. We were assigned a dedicated mentor who provided us with valuable contacts, technologies, and connections to others who wished to support us in scaling our idea from our local market to broader ones.

    Novis Games was matched with the “incredible” Juliana Tioanda, Chief of Staff for Microsoft’s Xbox Engineering division, enabling them to gain access to outstanding industry-specific guidance.

    “We gradually understood, month after month, the key areas we needed to concentrate on. We consistently achieved our goals.”

    In September 2023, Arianna, alongside Juliana and Wyatt Jackson, Principal Software Engineering Manager of Microsoft’s Xbox Cloud Gaming service, led a team in the company’s annual Global Hackathon. This event brought together a diverse group of Microsoft experts from several countries to delve into how generative AI could help eliminate barriers in implementing accessibility features for game developers. The team finished in second place overall.

    “I, of course, included my entire Novis Games team. We had the chance to analyze our work on a point-and-click game and recreate it in just one week using generative AI, allowing us to create a toolkit applicable to various game types,” explains Arianna.

    Novis Games has developed its technology utilizing Microsoft Azure services and SeeingAI, a Microsoft-designed iOS application that employs an iPhone’s camera to recognize people and objects, audibly describing them for the visually impaired.

    “To illustrate,” she explains regarding both the programme and the Global Hackathon’s impact on their AI usage, “what previously took us thousands of hours to develop can now be achieved in only a few minutes.

    “We can generate similar fundamental features – such as audio descriptions or in-game element recognition – directly from the game files and during runtime, which is quite remarkable.”

    With the rapid progress achieved using generative AI, Novis Games is now focused on providing templates for developers to fundamentally change how they enhance accessibility in their games. What previously occurred (and was costly) at the end of the development process can now take place during the software build.

    Ultimately, Arianna believes that the work being done by Novis Games – significantly supported by Microsoft’s experts – could lead to advancements well beyond the realm of gaming.

    More accessible games mean greater accessibility for all, not just for those with visual challenges. The innovative AI-driven features themselves could give rise to entirely new gameplay dynamics. Furthermore, video games are just one category of software that could benefit; similar applications can easily be envisioned in GPS navigation, other location-based services, vehicle operation, or interactions with smart devices, among others.

    Currently, Novis Games is collaborating with Microsoft to pinpoint 10 games for testing the technology, through which it could eventually be made available to users via Xbox channels.

    “For the first time, it will be possible to play something like this – everyone will be able to play on their PC or Xbox. It’s truly extraordinary!”

    Blind gamers say accessibility is a ‘must-have’

    Kellie Dingwall is among the increasing number of visually impaired individuals who are engaging in online gaming.

    “One of my closest friends and I strengthened our friendship through playing games together online, making it a weekly ritual,” she shared with BBC Scotland.

    “Now, we’ve formed a small community of blind gamers.”

    Gaming companies are beginning to consider factors such as sight loss and motor skill challenges as they expand their games to reach a wider audience.

    Gamers with disabilities have highlighted a cultural shift in game development, with accessibility features now integrated “from the ground up”.

    Kellie mentions that changes can be straightforward, like enlarging on-screen text for those with partial sight loss or enhancing color contrast options.

    Other games offer more customized features.

    “Recently, I discovered a game that allows me to use text-to-speech, which reads out letters or options during conversations, for instance,” Kellie remarked.

    Even with advancements in accessibility, Kellie admits she can feel cautious about trying new games.

    “I usually check reviews before purchasing,” she noted.

    “I typically avoid pre-ordering games because I’m uncertain about the accessibility features.”

    James Kyle, who is associated with RNIB Scotland, has been managing a gaming group for visually impaired individuals.

    “There’s no reason why individuals without sight should be excluded,” he stated.

    One gaming style he emphasizes is an audio game, where players don headphones and navigate through a 3D audio environment, guided by sound effects and audio descriptions.

    James mentioned that his blind gaming group connects people from Scotland, Northern Ireland, England, and various other locations around the globe.

    Video game development is projected to contribute £350 million a year to the Scottish economy, with developers increasingly aware of their target audiences.

    Dundee has a longstanding connection to game development, and Abertay University in the city emphasizes the importance of accessibility in its curriculum.

    Dr. Lynsay Shepherd from the university remarked, “Disabled gamers have been marginalized for far too long.

    “Action is necessary to ensure that everyone can enjoy the pleasures of gaming.”

    She stated that accessibility is emphasized “from day one” in their educational approach.

    “We ensure that it is discussed throughout the curriculum, along with the associated challenges,” she explained.

    Dr. Shepherd noted that there has been “immense” growth in accessibility in recent years, and she anticipates that eye-tracking technology for individuals with physical limitations may be the next area of focus.

    “Laptops now have very high-quality webcams,” she added.

    “These can be utilized to track eye movements to control the computer, which can subsequently be integrated into games.

    “This advancement is set to make gaming much more accessible to a broader audience in the near future.”

    Addressing the gaming market for those with intricate physical needs is also a focus in Dundee.

    Konglomerate Games developed a game designed to assist young individuals with Cystic Fibrosis.

    It utilizes the player’s breath to manipulate mini-games, such as shooting darts at balloons.

    The aim is for them to enjoy themselves while also carrying out necessary breathing exercises.

    “We strive to create games for individuals with various disabilities or conditions so they can enhance their lives,” stated chief executive Jamie Bankhead.

    “The market is substantial. If children can engage in games that provide some benefit, that’s wonderful.”

    Mr. Bankhead pointed out that developers should be mindful of people’s motor skills and understand that the physical act of holding a controller may be discouraging, or that its vibrations could be uncomfortable.

    He emphasized that accessibility features are increasingly seen as “essential rather than optional.”

    “Players are beginning to actively reject games that don’t meet even the basic accessibility standards, and this trend is expected to grow across the gaming industry,” he asserted.

    Top 5 great mobile games for blind people

    Accessible gaming was previously considered an unattainable concept. It was widely believed that games couldn’t be made accessible. However, the situation has changed significantly today, with numerous games available across various platforms.

    Let’s explore five mobile games that are particularly commendable for their accessibility.

    Dice World

    Dice World offers a suite of six dice games all within a single app. You can enjoy games like Arkle!, Pig, Yatzy, Threes, 1,4,24, and Balut. If you’re unfamiliar with any of these games, you can utilize the tutorials available in the app, which are designed to be universally accessible.

    The game emphasizes social interaction; while you can opt to play against AI opponents, the true charm of Dice World lies in competing against other players.

    You can engage in one-on-one matches, participate in tournaments, ascend the leaderboard, and take advantage of various social features like in-game chat. It’s all designed with excellent accessibility in mind, including compatible VoiceOver options with well-crafted custom interfaces and notifications for major events.

    Though I haven’t played in some time, I fondly recall connecting with fellow Camp Abilities campers on Dice World back in the day. It’s an outstanding game that is truly worth downloading.

    Frequency Missing

    Frequency Missing is a brief game that you are likely to play only once, but it offers an exceptionally enjoyable experience.

    In the game, Patricia starts working at a new radio station, but her friend and co-worker Richard has gone missing. You can interact with characters by moving your finger on the screen and lifting it to reactivate. This game is intended to be played with headphones, utilizing directional audio to navigate.

    With complete voice acting, the game is well-constructed. If you’re in search of a straightforward, short narrative experience, Frequency Missing is an excellent choice.

    Audio Game Hub

    I have a strong appreciation for the Audio Game Hub. It’s an application featuring a variety of games designed to be played through audio.

    The games are straightforward yet entertaining. Each game boasts fantastic voice acting and sound effects, and I found the navigation style to be quite accessible.

    You can find a great selection of games, ranging from a narrative-driven game where you disarm bombs to a simple casino experience with blackjack and slots. The app also includes multiplayer games, so if you ever want to have a virtual samurai duel with a friend, you can do that.

    Originally, the Blind Foundation New Zealand partially funded the game, but they are no longer referenced, and it seems development has largely paused.

    All the games can be tried for free, but to play without ads, a purchase or subscription is required. While this can be frustrating, it’s understandable given the cost of professional voice acting.

    It’s definitely worth exploring to see if there’s something you’d enjoy, as the app is very well designed.

    Pitch Black, A Dusk Light Story

    Pitch Black is an audio-based story app that guides you through its environment using sound. You navigate the world with an on-screen joystick.

    The sound design is impressive, but I found the joystick a bit challenging to handle. I think I recognize some voices from an old PC game called Park Boss, but I might just be imagining that.

    If you’re experienced with joystick-driven games, this app is worth a try. The storyline looks intriguing, and the sound design is truly outstanding.

    Without any visuals, it’s an ideal game for those with low or no vision, but do consider the navigation method, as it’s not the usual style for VoiceOver users.

    Timecrest

    Timecrest has long been my favorite accessible game on iOS. It’s an interactive text-based story game where you accompany Ash, who resides in the distant world of Alincia. As the narrative unfolds, meteors are on a collision course with Alincia, and you discover your ability to manipulate time.

    The game’s level of accessibility is remarkable, creating an incredibly enjoyable experience. Features include an optional pronunciation mode, the ability to differentiate sounds between VoiceOver reading dialogue or descriptions, and music that adapts dynamically based on the VoiceOver cursor’s position. Each page provides descriptive guidance, and that’s just the tip of the iceberg.

    It’s hard to fully express how accessible this game is for VoiceOver users; they have truly elevated accessibility to an art form. This game allows VoiceOver to perform functions I never realized it could, making it feel almost magical.

    With content that spans ten novels and over 600,000 words, there’s a wealth of exploration available in Alincia, ensuring that even as a long-time player, I still have new places to discover and characters to meet.

    You can choose to spend money on the game, but it’s not a requirement if you prefer not to.

    If you decide to try any game from this list, I highly recommend giving Timecrest a chance. It’s beautifully written, features a fantastic soundtrack, and is available for free.

    Conclusion

    It’s wonderful to see such games available, yet I wish more existed. I admire the ambitious approach of games like Timecrest and the Audio Game Hub, as individuals with visual impairments deserve more than just simple games.

    Conceptualizing a video game without any actual visuals might appear to be an unconventional notion.

    Nevertheless, this idea is being embraced by an increasing number of game developers aiming to enhance accessibility for blind and visually impaired individuals.

    “Audio-only” games utilize a production method called binaural recording to create an immersive, purely auditory environment.

    This technique involves placing tiny condenser microphones on a dummy to replicate how our ears naturally perceive sound. Each game scene is captured using this approach, resulting in a more realistic, three-dimensional auditory experience.

    Since no graphics are present, players depend on their hearing to navigate through the game levels.

    The newest release in this category was just introduced by a group of innovative developers in France. They successfully raised over 40,000 euros (£31,000) via a crowdfunding campaign to transform their demo into a working prototype.

    “This is an incredibly thrilling and fascinating project,” Nordine Ghachi expressed to the BBC.

    The creative technologist is part of a trio at Dowino, an external studio in Lyon, who developed the game “Blind Legend” for handheld devices.

    “Our primary goal was to place blind and differently-abled gamers on the same level of quality as sighted gamers. That was our foremost objective and challenge,” he noted.

    “Pierre-Alain Gagne, the CEO of Dowino, conceived the crowdfunding idea and oversaw it for months. Jerome Cattenot, our art director, crafted the entire game and made its world visually captivating.”

    ‘Utilize your creativity’

    Blind Legend narrates the tale of a knight who, having lost his sight, embarks on a journey through a forest to rescue his wife from her aggressive captors.

    The intuitive gameplay ensures a fully immersive experience. Players control the main character’s movements via a touch screen, using simple swipes to move their feet or sword on their mobile device. The screen remains dark throughout the gameplay.

    “Wearing headphones is essential to fully appreciate the experience. You can perceive the sounds surrounding you,” Nordine explained.

    “The sounds of the forest, birds soaring overhead, and a flowing river. These auditory cues assist the player in orienting themselves within that environment.

    “The protagonist is guided by his daughter. You interact with her and follow her lead, employing your imagination to create your own effects.”

    The game has been evaluated by several players with little or no vision and has received positive feedback from organizations such as the Valentin Haüy Association.

    Not a first

    This is not the initial instance where binaural technology has been employed in this way.

    In 2010, the British game studio Somethin’ Else released Papa Sangre, another audio-centric thriller lacking any visuals. It gained significant popularity, especially among blind gamers, leading the company to produce several sequels.

    Robin Spinks from the Royal National Institute of Blind People stated that the creation of such games engages a “vast market.” In the UK alone, there are two million blind or partially sighted individuals, and globally, the figure stands at 285 million.

    “This style of gaming experience eliminates the barriers that blind and partially sighted individuals face daily,” he stated.

    “It’s wonderfully inclusive. Most blind individuals find themselves unable to access the majority of gaming content. This sort of game sets a standard for other developers to aspire to.

    “We have invested considerable effort in encouraging app developers to create accessible applications. It’s actually quite straightforward.

    “One significant reason for the lack of accessible content is the absence of awareness. Developers seldom encounter blind and partially sighted users of their applications and games.”

    ‘A lonely experience’

    The issue of inclusivity is something Nathan Edge is quite familiar with.

    The 20-year-old gamer from Mansfield has been visually impaired since childhood, but he recently lost his sight completely.

    He shared with the BBC: “It can feel quite isolating at times. You want to engage in activities that others are participating in, like gaming. It provides topics for conversation with friends.

    “I can no longer play any of the text-based games I previously enjoyed. I’ve been quite frustrated trying to discover games that I can utilize.”

    Nathan was so dissatisfied that he reached out to a well-known gaming company to voice his concerns about the limited gaming choices available to him. He expressed joy that smaller, independent companies were addressing these gaps.

    “I found Papa Sangre II over the weekend and I can’t stop playing it.

    “I typically don’t share things like that on Facebook or Twitter, but I’ve been telling everyone about it.

    “It’s great news to see more developers creating similar projects. The more developers who take this path, the better. It will be a significant relief.”

    Nordine mentioned that people like Nathan were a priority when developing Blind Legend.

    “Most studios create the game first and then work on making it accessible,” he remarked.

    “However, prioritizing functionality for the blind was our very first focus. We aim to design games that can influence people’s perceptions and attitudes towards disabilities.

  • The Pros and Cons of Wearable Technology

    The Pros and Cons of Wearable Technology

    Wearable technology, which is currently led by smartwatches, represents a multi-billion dollar market focused primarily on health monitoring.

    Numerous high-end products assert that they can accurately measure exercise patterns, body temperature, heart rate, menstrual cycles, and sleep quality, among other metrics.

    Health Secretary Wes Streeting has discussed a plan to provide wearables to millions of NHS patients across England, allowing them to monitor symptoms related to cancer treatments from their homes.

    However, many healthcare professionals and technology specialists are wary of relying on health data gathered from wearables.

    I am presently testing a smart ring from Ultrahuman, and it seemed to detect my illness before I was even aware.

    One weekend, it notified me that my temperature was slightly elevated and that my sleep had been disturbed. It cautioned me that this could indicate I was falling ill.

    I brushed off the warning, attributing it to perimenopause symptoms, but two days later, I found myself stuck in bed with gastric flu.

    While I didn’t need medical help, I wonder if the information from my wearable could have aided healthcare providers in my treatment. Many wearable companies actively promote this idea.

    For instance, the Oura smart ring provides a feature that allows patients to download their data as a report to share with their healthcare providers.

    Dr. Jake Deutsch, a clinician in the US who also consults for Oura, states that wearable data allows him to evaluate overall health more accurately. However, not all doctors believe this is consistently beneficial.

    Dr. Helen Salisbury, a general practitioner at a busy Oxford clinic, mentions that few patients initially arrive with their wearables, but she’s observed an increase in this trend, which concerns her.

    She feels that while there are times it’s beneficial, there are likely more instances where it’s not particularly useful, and she fears we’re fostering a culture of hypochondria and excessive monitoring.

    Dr. Salisbury points out that there are numerous reasons for temporarily abnormal readings, such as a sudden increase in heart rate, whether due to a normal bodily fluctuation or a problem with the device—many of which don’t need further probing.

    She worries that we may prompt individuals to continually monitor their health and consult their doctors every time a device indicates an issue, rather than waiting until they personally feel unwell.

    Additionally, she raises a concern regarding the psychological impact of this data acting as a safety net against alarming health diagnoses. For example, a serious cancerous tumor may not necessarily be detected by a wearable device or an app, she explains.

    What these devices do is promote healthy behaviors, but the most valuable takeaway from them is the same advice doctors have provided for years. Dr. Salisbury adds, “The fundamental actions are to increase walking, limit alcohol consumption, and strive to keep a healthy weight. That advice remains unchanged.”

    The Apple Watch is often cited as the world’s top-selling smartwatch, although its sales have experienced a recent slowdown.

    Apple has not made a statement, but the tech company utilizes real-life stories of individuals whose lives were saved due to the heart monitoring feature of the device in its marketing. Anecdotally, I’ve heard many of those narratives as well. However, I haven’t encountered reports regarding the frequency of false positives.

    When patients share their data with healthcare professionals, many clinicians prefer to try to replicate those readings using their own equipment rather than automatically trusting the information provided by the wearable.

    There are several practical reasons for this preference, according to Dr. Yang Wei, an associate professor in wearable technologies at Nottingham Trent University.

    “When you’re in a hospital setting and measuring an ECG [electrocardiogram, which checks heart activity], you don’t have to worry about battery life since the machine is plugged into an electrical outlet,” he suggests.

    “Conversely, with your watch, you can’t continuously record your ECG without quickly draining the battery.”

    Moreover, the movement of both the wearable device on a wrist and the wearer’s overall activity can introduce “noise” into the data it collects, making it less trustworthy.

    Dr. Wei refers to the ring on my finger.

    “The most accurate way to measure heart rate is from the wrist or directly from the heart,” he states. “Measuring from the finger compromises precision.”

    It’s the responsibility of software to address such gaps in data, he asserts, but there is currently no global standard for wearables regarding the sensors and software that underpin these devices, or the data itself, including how it’s collected.

    The accuracy of data is likely to improve with the consistent use of a device. However, there is a cautionary anecdote to consider.

    Ben Wood was spending the day out when his wife began receiving a series of concerning alerts from his Apple Watch, indicating he had been involved in a car accident. It suggested that she text him instead of calling, as he might need to keep the line available for emergency services.

    The notifications were legitimate and sent to her as his emergency contact, but in this instance, they were unnecessary. Ben was at a racetrack driving high-speed cars. He admitted he “wasn’t very gifted” at it but insisted he felt safe throughout.

    “The distinction between an incident and an alert should be handled carefully,” he noted in a blog post. “I’m interested to see how device manufacturers, emergency services, first responders, and individuals will approach this technology moving forward.”

    Pritesh Mistry, a digital technologies fellow at the Kings Fund, acknowledges that significant challenges exist regarding the integration of patient-generated data into healthcare systems. He adds that this discussion has been ongoing in the UK for several years without any clear resolution.

    He believes there’s “a compelling argument” for the incorporation of wearables in the UK government’s current initiative to transition care from hospitals to community settings.

    “However, without a robust technological infrastructure and adequate workforce training in terms of skills, knowledge, capacity, and confidence, I think it will be a challenge,” he argues.

    With the evolution of consumer technology, there has been a marked increase in the utilization of personal devices for various healthcare-related functions. From smartphones and tablets to fitness trackers and smartwatches, more patients are using their personal devices to monitor health metrics, access medical information, and communicate with healthcare providers.

    The Bring Your Own Device (BYOD) trend involves people using their personal devices for work and medical purposes, thereby integrating personal technology into healthcare workflows. While the adoption of BYOD offers a range of advantages, it also introduces risks, especially in terms of data security, privacy, reliability, and accuracy.

    As patients become increasingly reliant on personal devices in healthcare contexts, professionals must recognize the associated risks and advocate for the use of certified medical devices. Ensuring that medical-grade devices comply with standards for data security, accuracy, and regulatory requirements is crucial for delivering effective healthcare and safeguarding patient information.

    Consumer-grade wearables, such as fitness trackers, smartwatches, and heart rate monitors, have gained substantial popularity in recent years, allowing users to monitor health metrics and pursue fitness goals. Smartwatches represent a significant segment of the expanding global wearables market. According to the Pew Research Center, almost one in five U.S. adults (21%) report regularly wearing a smartwatch or fitness tracker. Looking forward, the trend in smartwatches is anticipated to grow further. Statista forecasts that global smartwatch shipments will surge from 37 million units in 2016 to over 402 million units by 2027.

    Although these devices provide valuable insights into a patient’s everyday activity levels and overall health, it’s essential to recognize the difference between consumer-grade and medical-grade wearables. Medical-grade wearables are specifically designed for clinical use, undergoing rigorous testing and certification to guarantee accuracy, reliability, and adherence to regulatory standards. They are often utilized under the guidance of healthcare professionals.

    Medical-grade wearable devices are becoming increasingly vital in contemporary healthcare. They monitor numerous vital signs and parameters, such as heart rate, skin temperature, heart rate variability, and respiratory rate. Devices that offer continuous monitoring improve data accuracy and reliability by gathering patient information over time and in various conditions.

    By acknowledging the dangers of relying solely on personal devices and stressing the importance of certified medical technology, healthcare providers can protect patient data integrity, maintain compliance with regulations, and deliver high-quality care. Educating patients about the advantages of medical-grade wearables and the possible downsides of using personal devices can further enhance the effectiveness and safety of remote patient monitoring.

    Examining the Risks and Considerations of BYOD

    In a recent study, researchers investigated the challenges faced by hospitals concerning BYOD policies. They identified concerns about inadequate device security, staff awareness, and usage guidelines. The results indicated that hospitals must educate staff, create clear policies, and implement appropriate technological solutions to effectively manage implementation challenges and adapt to the changing risks associated with BYOD.

    With the increasing prevalence of wearable technology and personal devices in the healthcare sector, it is crucial for both healthcare providers and patients to prioritize the use of medical-grade wearables for health-related purposes. Utilizing personal fitness trackers or smartwatches for medical applications poses specific difficulties.

    Precision and trustworthiness: Medical-grade wearables undergo extensive testing and certification to ensure they provide accurate and reliable measurements in clinical environments. In contrast, personal fitness trackers might not adhere to the necessary standards for medical usage, resulting in possible inaccuracies in health monitoring data. For instance, a temperature sensor on a smartwatch may deliver unreliable readings due to its placement on the body and exposure to surrounding temperatures.

    Protection of data: Personal fitness trackers often lack sufficient security measures to safeguard sensitive medical information. Consequently, the risk of data breaches or unauthorized access increases when utilizing these devices for health-related applications, which could jeopardize patient confidentiality. Many consumer-grade trackers automatically transmit data to the vendor’s cloud storage, which might not comply with HIPAA requirements.

    Adherence to regulations: Medical wearables must comply with regulatory standards designed to ensure their safety and effectiveness for health applications. In the U.S., for example, medical devices undergo evaluation by the Food and Drug Administration (FDA) prior to receiving authorization for patient use. These devices are categorized based on risk, from Class I to Class III.

    Personal fitness trackers may fail to satisfy these regulatory requirements, limiting their appropriateness for clinical use. To gain FDA clearance, medical devices must also be clinically validated to confirm their effectiveness in monitoring particular health conditions and outcomes. Conversely, personal fitness trackers may not possess clinical validation evidence, complicating the assessment of their accuracy and reliability for medical monitoring.

    Compatibility and integration: Wearables are typically crafted to work seamlessly with healthcare systems and electronic health records (EHR) platforms, facilitating smooth data sharing and interoperability. Personal fitness trackers might lack integration features, making it difficult to incorporate their data into established healthcare processes and systems.

    Although personal fitness trackers provide ease of use and access for general health and wellness monitoring, they may not be appropriate for medical use. Providers should be cautious when evaluating personal fitness trackers for medical oversight and should emphasize the use of medical-grade wearables that comply with established safety, effectiveness, and data security standards.

    It might appear that wearable technology and personal lifestyle applications have existed for an extended period, but their popularity has only recently surged. Smartwatches, fitness trackers, smart jewelry, gaming simulators, and various health monitoring devices have become everyday necessities for many users, regardless of their technical expertise.

    Wearable technology seeks to efficiently integrate data and metrics to enhance our health and well-being. This trend’s growth has led millions to enthusiastically discuss improvements in cardiovascular fitness and weight loss, among other benefits. Brands such as Fitbit, Apple Watch, and Google Glass have become synonymous with products designed to improve the lifestyles of their users.

    The global market for wearable technology is projected to experience a compound annual growth rate (CAGR) of approximately 17.6% from 2022 to 2027. Currently valued at around $186.48 billion, it is expected to reach $493.26 billion by 2029. This indicates that the market is ripe for further opportunities, especially as sustainability becomes a focal point for many industries; we can expect an even greater blending of fashion and technology in the near future.

    However, while wearable devices offer numerous benefits and deserve recognition for their positive contributions, there are important considerations to keep in mind. This article examines the primary advantages and disadvantages of adopting wearable technology and outlines how to implement it thoughtfully for appropriate reasons.

    Sustainability: Smart glasses, watches, and other wearable items are emerging as innovative trends that meet both lifestyle enhancement and environmental goals. Many of these products are made from eco-friendly and biodegradable materials, and given their expected lifespan, they are less likely to contribute to electronic waste once they are no longer useful.

    Sustainable smart wearables—similar to immersive sports simulation systems and virtual reality technology—often incorporate energy-efficient features and biometric sensors that assist users in minimizing energy use and making informed decisions about their lifestyle and exercise choices.

    That being said, there are certainly initial expenses linked to their broad adoption, which means those with limited budgets may find it harder to obtain one. The prices can vary from hundreds to thousands of dollars, influenced by the brand and features. While many may perceive this cost as an investment in their health and future instead of a mere expense, it could exceed the budgets of several potential users right from the start.

    Wearable devices can effectively and independently track metrics such as steps, calories burned, heart rate, sleep patterns, and other crucial aspects of our daily health. This data enables us to make informed decisions about when to exercise or rest, ultimately empowering users to better understand their health. Numerous wearables come equipped with additional built-in functionalities like mindfulness and meditation, some of which may only be available to users with premium subscriptions.

    Concerns have been voiced regarding the precision of the health data gathered by wearable devices. Inaccurate or misleading information could deceive users about their fitness levels, significantly affecting both their mental and physical well-being. Issues of data privacy and security are also significant, especially if fitness trackers collect personal or location data that may be shared with outside parties.

    Wearable technology is enhancing accessibility to vital functions for various individuals, such as assistance for those with hearing impairments, glucose monitoring for diabetics, or fall detection systems for older adults, to name a few. These examples illustrate the benefits of wearables in helping those with additional needs. Furthermore, wearables facilitate easier access to crucial treatments for patients and allow doctors to monitor their patients remotely, enabling them to take a more proactive role in their health management.

    One concern in this area is that wearable technology can be susceptible to hacking and exploitation, putting vulnerable populations at risk. Whether users lack the necessary technical skills to safeguard personal information or have physical challenges that complicate the detection of threats, their privacy needs to be protected.

    Employers are promoting the widespread adoption of fitness technology, including wearables, to encourage healthy behaviors within their workforce. Gamification strategies that reward employees for achieving activity milestones have demonstrated high levels of engagement. This, in turn, fosters positive lifestyle changes and cultivates a stronger sense of community among teams, significantly enhancing overall workplace enthusiasm, engagement, and morale.

    Nonetheless, mandatory workplace wellness programs might intrude excessively on an employee’s personal or work time. Some employees may be uncomfortable sharing health information with anyone outside their HR department. Therefore, if you plan to implement a workplace wellness program, it’s essential to obtain full support from employees and take their preferences or concerns into account when designing it.

    Many individuals purchase wearable technology to boost productivity and efficiency in both their personal and professional lives. Wearable devices assist in achieving this goal by keeping users connected throughout their daily activities. In an age of instant access, wearable technology enables users to obtain information and data without the constant need for phones or laptops, which can be viewed as poor manners in workplace settings.

    Given this, wearable technology can also be seen as potentially distracting, particularly for devices that access the internet and send real-time notifications. Constant pings and alerts throughout the day can replicate those from a smartphone, compelling users to carefully manage their usage to avoid becoming overly dependent on the devices. Practicing mindfulness is crucial.

    By weighing the advantages and disadvantages—with a focus on the people—it’s possible to utilize wearables as a beneficial force for employees and customers alike.

    Here are some suggestions for fostering better relationships with wearable technology, which many people tend to overlook:

    – Set appropriate daily usage limits.
    – Determine how a device may provide essential assistance for disabilities.
    – Establish clear goals linked to habits and lifestyle; if they prove too ambitious, modify them.
    – Use them discreetly during professional engagements.
    – Plan your budget—some high-end models may offer features beyond what some users actually require.

    With a considerate and principled approach, wearable technology can significantly contribute to healthier and more knowledgeable lifestyles. However, attention to issues of privacy, accuracy, and the risk of overdependence still needs continuous assessment.

  • Actress Cate Blanchett: ‘I’m deeply concerned about AI’

    Actress Cate Blanchett: ‘I’m deeply concerned about AI’

    Cate Blanchett expressed to the BBC her “deep concern” regarding the effects of artificial intelligence (AI).

    In a conversation on Sunday with Laura Kuenssberg, the Australian actress remarked, “When I look at these robots and self-driving cars, I’m uncertain about the benefits they offer anyone.”

    Blanchett, who is 55, was promoting her latest film “Rumours,” which is an apocalyptic comedy featuring a group of global leaders stranded in a forest.

    She stated, “Our film appears quite innocent in comparison to the current global situation.”

    When asked if she feared AI’s effect on her profession, she mentioned she was “less worried” about that and more concerned about its impact on the average individual.

    “I’m apprehensive about humanity as a whole; this is a much larger issue.”

    She remarked that the risks posed by AI are “very tangible,” as “anyone can be completely replaced.”

    “Regardless of whether someone is an actor, if you’ve recorded yourself for just a few seconds, your voice can be duplicated.”

    The actress, a two-time Oscar winner for her roles in “The Aviator” and “Blue Jasmine,” expressed that she believes AI advancements are more about “experimentation for its own sake.”

    “One perspective views it as creativity, but it can also be immensely harmful, which is, of course, the other aspect.”

    The necessity for AI regulation

    The United Nations (UN) has conveyed its concern that only seven nations are currently engaged in the governance of Artificial Intelligence (AI) and are making decisions that affect other nations.

    The final report from the UN Secretary-General’s High-level Advisory Body on Artificial Intelligence, titled “Governing AI for Humanity,” stated this.

    The report indicated that the seven nations involved in AI governance for the rest of the world are Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States.

    “Significant portions of the globe have been excluded from international AI governance discussions. Seven countries are involved in all assessed AI governance efforts, whereas 118 countries participate in none (mainly in the global South),” the report mentioned.

    AI governance entails establishing policies, regulations, and guidelines that ensure the responsible and ethical advancement, implementation, and utilization of AI technologies.

    The body highlighted that ensuring equity necessitates that more voices have meaningful involvement in decisions regarding how to govern technology that influences them.

    It stressed that the concentration of decision-making within the AI technology sector cannot be warranted, noting that historically, many communities have been entirely left out of AI governance discussions that affect them.

    “AI governance frameworks must have a global reach to be effective — effective in preventing “AI arms races” or a “race to the bottom” concerning safety and rights, in identifying and addressing incidents arising from decisions along AI’s life cycle that transcend multiple jurisdictions, in fostering learning, in promoting interoperability, and in sharing AI’s benefits.”

    “The technology is without borders, and as it proliferates, the notion that any single state or group of states could (or should) control it will diminish,” it asserted.

    The necessity for AI regulation

    The UN panel further noted that the advancement of AI cannot be left to the “whims” of the market alone.

    In the report, the 39-member group concurred that national governments will inevitably play a crucial role in regulating AI but emphasized that the technology’s borderless nature also requires a “global approach.”

    It pointed out that the rapid progress of AI concentrates power and wealth on an international level, with geopolitical and geoeconomic consequences.

    It highlighted that no one fully comprehends all of AI’s intricacies well enough to completely control its results or anticipate its evolution, nor are decision-makers held responsible for developing, deploying, or using systems they do not understand.

    “Numerous countries face fiscal and resource limitations that restrict their capacity to utilize AI effectively and appropriately,” said the panel.

    “The call for global governance, in particular, is undeniable. The raw materials for AI, ranging from critical minerals to training data, are sourced globally. The advancement, deployment, and use of such a technology must not be left to market whims alone,” the report concluded.

    What to consider

    The UN advisory body was established in October 2023 and has since proposed seven recommendations to tackle AI-related risks and governance gaps.

    These include creating an AI data framework to enhance transparency and accountability, as well as a fund to assist developing nations in benefiting from advancements in the technology.

    Following the launch of OpenAI’s popular ChatGPT bot in 2022, the proliferation of AI has surged, raising alarms about the potential for increased misinformation, fake news, and copyright infringements.

    Only a limited number of countries have enacted laws to regulate the spread of AI tools. The European Union has been a forerunner by implementing a comprehensive AI Act, in contrast to the United States’ approach of voluntary compliance, whereas China has focused on maintaining social stability and state control.

    CMA raises concerns

    The Competition and Markets Authority (CMA) has raised alarms that major technology firms may leverage their dominance in artificial intelligence (AI) in ways that could be detrimental to consumers.

    As AI progresses swiftly with the capacity to create social upheaval, such as job displacement, global regulators aim to ensure that large tech companies do not manipulate critical AI markets for their own benefit.

    The CMA discovered an ‘interconnected web’ of AI partnerships among the same companies and sought to attain a better understanding to better protect against the potential misuse of market power and unexpected repercussions.

    This action by the Competition and Markets Authority (CMA) follows its earlier report on AI Foundation Models (FMs) from the previous year. The report suggested a framework of principles to promote innovation and steer these markets toward favorable outcomes for businesses, consumers, and the broader economy.

    In her speech at a conference in Washington DC, Chief Executive Officer Sarah Cardell summarized key points from the CMA’s latest updates on its FMs work. Cardell described the transformative potential of FMs as a possible “paradigm shift” for both society and the economy. She also discussed various rapid developments across FM markets, which, supported by the CMA’s growing understanding of the FM ecosystem, have led to increased concerns.

    The speech underscores the increasing dominance within FM markets of a select few established technology firms that already enjoy significant market power in many crucial digital sectors. These firms possess strong advantages in both the creation of FMs (including vital resources such as compute, data, and talent) and the application of models through critical market access points, such as apps and platforms.

    The CMA worries that certain firms may have both the capacity and the motivation to manipulate these markets to serve their interests—both to safeguard existing market power and to expand into new domains. This could significantly affect fair, transparent, and effective competition in FM-related markets, ultimately harming businesses and consumers through diminished choice, lower quality, and inflated prices, while also impeding the flow of potentially groundbreaking innovation and broader economic advantages from AI.

    The CMA’s updated document, being released today, identifies an “interconnected web” of over 90 partnerships and strategic investments involving the same companies: Google, Apple, Microsoft, Meta, Amazon, and Nvidia (the leading supplier of AI accelerator chips). The CMA acknowledges the immense resources, expertise, and innovation potential that these large firms can contribute and the significant role they are likely to play in FM markets, while also recognizing that such partnerships can have a pro-competitive effect in the technological ecosystem.

    Nonetheless, the CMA warns that influential partnerships and integrated firms should not limit the ability of competing firms to thrive, nor should they be employed to shield powerful firms from competition. Preserving diversity and choice within the market is essential to preventing over-reliance on a small number of dominant firms—especially given the wide array of possible applications for FMs across all economic sectors, including finance, healthcare, education, defense, transport, and retail.

    The advantages of AI for businesses and consumers are much more likely to be realized in an environment where the most powerful technology firms are subject to fair, open, and effective competition—not only from potential challengers but also among themselves—rather than in a scenario where they can leverage FMs to solidify and expand their existing dominance in digital markets.

    Reflecting on its decade-long experience in digital markets, where “winner takes all dynamics” led to the emergence of a select few powerful platforms, Cardell states that the CMA is “committed to applying the lessons of history” at this crucial juncture in the rise of a new, potentially transformative technology.

    The CMA’s updated report outlines how each risk can be mitigated by its principles, as well as the proactive measures the CMA is currently implementing and evaluating in the near future to address these challenges. This encompasses current actions, like market investigations and merger assessments, along with considerations regarding FMs as the CMA determines which digital activities should be prioritized for investigation under the Digital Markets, Competition and Consumers Bill.

    The speech also highlights relevant ongoing projects, such as the CMA’s Cloud Market Investigation, which includes a forward-looking evaluation of how FMs might impact competition in cloud services, and its analysis of Microsoft’s collaboration with OpenAI to assess how it could influence competition in various areas of the ecosystem.

    A Balanced Look at Our Future with AI

    Cardell emphasizes that the CMA is “closely monitoring both existing and new partnerships.” This encompasses the use of merger control powers to evaluate if, and under what conditions, these types of agreements fall under the merger regulations and if they pose competition risks – particularly due to the intricate and unclear nature of certain partnerships and arrangements.

    Sarah Cardell, the CMA’s CEO, stated, “Initially, we were curious about this work. Now, through our increased understanding and detailed observation of developments, we hold genuine concerns.”

    “The fundamental challenge we encounter is how to utilize this incredibly exciting technology for everyone’s benefit, while also protecting against potential market power exploitation and unforeseen consequences.”

    “We are dedicated to applying the principles we have established, utilizing all legal powers available to us, now and in the future, to ensure that this groundbreaking and structurally vital technology fulfills its potential.”

    Artificial intelligence is omnipresent nowadays, isn’t it? From our smartphones to our workplaces, AI is infiltrating almost every aspect of our lives. Major tech firms and industry leaders assert it’s the future, warning that if we fail to embrace it, we risk being left behind. But wait a minute – do we truly have to embrace AI’s dominance as inevitable? Or is this merely another tech trend that’s being overly hyped?

    I’m not here to claim that AI is detrimental or that we should shy away from it. Quite the opposite! AI has the potential to accomplish incredible things. However, I believe we should pause and consider whether we genuinely want AI to take control of our lives – or if we even have to permit it.

    Why AI Seems Unstoppable Right Now

    If it feels like everyone is discussing AI, it’s because they are! In the business realm, people state that AI will enhance productivity and streamline operations. In healthcare, AI is assisting researchers in developing new treatments and analyzing health information. And in education, there’s a significant push for students to acquire AI skills to “prepare for the future.”

    Nevertheless, just because AI is powerful doesn’t imply it’s the optimal solution for every problem. Remember the early days of social media when we were all convinced it would connect people, eliminate barriers, and enhance our relationships? Now, a few years later, we’re confronting issues like misinformation, mental health challenges, and privacy risks. AI might end up having similar powerful effects, but with substantial drawbacks.

    What’s your perspective? Do you view AI as an essential component in your field, or are you somewhat doubtful?

    Let’s Learn from the Past: Is AI Truly Unstoppable?

    We’ve witnessed this kind of technological fervor before. Think back to when automobiles first appeared on roads or when the internet surged in popularity. At that time, many believed these technologies would revolutionize every facet of life. While they did indeed bring about significant changes, society adapted over time.

    Consider social media again. It was once heralded as groundbreaking, yet people have begun to scale back usage. Schools are now prohibiting smartphones in classrooms to help students concentrate. Some individuals are even reverting to basic “dumb phones” to cut down on screen time. Just because a technology appears to be unavoidable initially doesn’t guarantee it will maintain its dominance indefinitely.

    Here’s something to ponder: If we can choose to restrict social media and smartphones, why couldn’t we adopt a similarly careful approach with AI?

    Where AI Is Beneficial – and Where It’s Overhyped

    Let’s acknowledge AI’s merits where they exist. In healthcare, AI can significantly impact outcomes. Think about advancements in drug discovery, or how AI is enhancing medical imaging to enable doctors to detect diseases earlier. That’s where AI truly shines.

    However, in other domains, the promises do not always align with reality. Research indicates that AI has not yet provided the significant productivity improvements in business that were anticipated. In education, some educators are concerned that AI tools like chatbots might detract from genuine learning and critical thinking.

    Even in areas like national security, where the stakes are high, the drive for AI supremacy could lead to a costly arms race. Instead of AI enhancing our safety, there’s a risk that it could heighten tensions, as nations race to develop AI-driven weaponry to maintain an edge over one another. Here’s something to consider: If we can choose to limit social media and smartphones, why couldn’t we take a similarly thoughtful approach with AI?

    Where AI Is Helpful – and Where It’s Overrated

    Let’s give AI credit where it deserves recognition. In healthcare, it can have a profound impact. Think of the innovations in drug discovery and how AI is enhancing medical imaging to aid doctors in early disease detection. That’s an area where AI proves to be genuinely beneficial and thrilling.

    However, in other sectors, the expectations do not always match the realities. Studies suggest that AI has yet to bring about the substantial productivity increases in business that were hoped for. Within education, certain teachers are apprehensive that AI tools like chatbots might hinder authentic learning and critical analytical skills.

    Even in areas like national security, where the stakes are significant, the race for AI supremacy could trigger an expensive arms competition. Rather than ensuring our safety, the development of AI might heighten tensions, as nations hasten to create AI-enhanced weaponry to maintain an edge over others.

    Let’s Discuss Caution and Choice

    So, what actions should we take in response to this? I’m not suggesting we completely abandon AI. That opportunity has passed, and AI is now part of our reality. However, we might not need to plunge recklessly into a future dominated by AI decision-making.

    Here are some points to consider as we advance:

    • Who’s Behind the Hype? Corporations that benefit from AI naturally have an interest in convincing us of its necessity. Scrutinizing their intentions isn’t an anti-AI stance—it’s a smart approach to consuming new technology.
    • Can We Establish Boundaries? Just because AI is capable of something doesn’t imply it should be allowed to do it. We hold the authority to impose restrictions. Consider how families and educational institutions have limited screen time and social media use. Why should we not apply a similar principle to AI?
    • What Are the Genuine Needs? Instead of viewing AI as a universal remedy, let’s see it as a resource. There are instances where AI proves exceptionally beneficial, but there are also moments when human involvement or conventional methods may be more effective. We can be discerning and deliberate about our applications of AI.

    The Main Point: Let’s Be Deliberate with AI

    AI is an incredible resource, and it’s expected to continue influencing our world. However, we need not concede that AI must dominate every facet of our lives. Choices are available to us. We can opt to deploy AI where it truly has a positive effect and resist its use when it doesn’t.

    So, what do you think? Do you regard AI as a tool that should be handled with care, or do you believe it is something that will inevitably take charge? Let’s discuss how we want AI to integrate into our lives.